Tracey Powers's Email

Results-driven, cross-functional leader with aptitude in eCommerce and Digital Marketing. Passionate about using analytics, best practices, and customer data to improve customer experience. Strong leader who drives results to deliver against company specific goals and objectives.

Senior Manager, Ecommerce @ Responsible for Hancock Fabrics ecommerce channel: • Creating ecommerce strategies to drive business • Improving customer experience by measuring analytics and customer data • Developing and managing digital marketing strategies (email marketing, paid search, affiliate marketing, retargeting) • Launching site integrations to increase revenue and improve customer experience (Certona cross-sell/upsell recommendations, Foresee Survey, Taleo Career Finder, etc.) • Ecommerce budget/ P&L • Managing eCommerce Team • Social Media • Omnichannel Marketing • Mobile Marketing From March 2010 to Present (5 years 10 months) Senior Account Manager / Ecommerce Development @ • Launched two B2C ecommerce websites, targeting two different consumers • Managed and developed national accounts (TJ Maxx, Dillards, Marshalls, MarMaxx, HomeGoods, Bed Bath & Beyond, Tuesday Morning, and Century 21 Dept. Stores). Worked with accounts to increase product revenue. Responsible for informing team of vendor guidelines & requirements to avoid chargebacks. • Managed team of 7 - motivated team and streamlined efficiencies to increase productivity. From 2002 to 2009 (7 years)

Tracey Powers is skilled in: E-commerce, Social Media Marketing, SEO, Online Marketing, Email Marketing, A/B testing, Analytics, SEM, Account Management, Strategic Planning, Marketing Strategy, Digital Marketing, Digital Strategy, Facebook, Product Management