I have extensive commercial, sales and business development experience and in particular a proven track record with commercial partnerships, sponsorship and rights representation across a wide range of sports, entertainment and media properties. My work has involved sales planning and strategy, as well as direct sales and activation and revenue generation and monetisation of brands and businesses. Additionally I have been responsible for consultancy and partnership program planning, rights valuation and project management. I have specialised in Sport and Entertainment working in sport, music, film and government rights commercialisation and have particular knowledge of Stadium and Arena naming and partnership rights, having secured the naming partner at Aviva Stadium and venue partnerships at The O2. In addition I have led the commercial program at Tottenham Hotspur FC, advised the government on its Trade and Investment sponsorship strategy and helped finance major international events such as Robert Redford's inaugural Sundance London Movie and Music Festival. Specialties: Commercial Partnerships, Business Development, Sponsorship Sales and Strategic Consultancy, Stadium and Arena Naming Rights, Sports and Entertainments Partnership rights Sales and Program Activation, Sales Management and Asset Evaluation

VP and General Manager WWE UK and Ireland @ Responsible for managing and growing the UK and Ireland business in what is one of WWE's most successful markets. The role involves management of the regions P&L across all lines of business - Television, Live Events, Marketing, Sponsorship, Digital and Licensing & Merchandising - and providing strategic direction and leadership to ensure sustainable business growth. From May 2015 to Present (7 months) London, United KingdomVice President, Commercial Partnerships EMEA @ Responsible for the WWE International's Commercial Partnership program which entails developing and executing a new partnership strategy, generating revenue opportunities across WWEs multiple brand and business platforms and securing multi-regional and local sponsorship partners . From October 2014 to Present (1 year 2 months) Sponsorship and Partnership Strategy Consultant @ Reviewing and evaluating the UKTI's sponsorship and partnership activity and producing a commercial strategy and implementation plan, designed to improve the UKTI and it affiliates' efficiencies and partnership delivery. The UKTI is a UK Government department working with businesses based in the United Kingdom to ensure their success in international markets, and also encouraging the best overseas companies to invest in the UK. From March 2014 to June 2014 (4 months) Head of Global Partnerships @ Reponsible for the Club's commercial partnership business and strategy including Shirt, Club and international partnership generation and the new stadium naming rights. From May 2012 to October 2013 (1 year 6 months) Business Development Director @ Responsible for generating high level commercial partnerships for The O2 and other AEG venues throughout Europe, including commercialisation of AEG funded events such as the Sundance London Film and Music Festival From April 2009 to April 2012 (3 years 1 month) Sales Director (Europe) @ From initial client contact to final contract, delivered Aviva as the Naming Partner for the new Irish National Football and Rugby Stadium - the largest per capita stadium sponsorship investment ever made at that time. Generated 7 figure revenues at Wembley City with commercial partnerships contracts with Philips, Eon, Scottish & Newcastle and InBev. Additionally delivered sponsorship consultancy projects in the entertainment and sports markets for SMG Europe, Wembley London Ltd and Cardiff City FC and Stadium Company. From October 2006 to March 2009 (2 years 6 months) Sponsorship Sales Controller @ Responsible for selling and managing the sale of major commercial partnerships across The Times, the Sunday Times, Times Online and related businesses. From 2001 to 2006 (5 years) Head of Sponsorship @ From August 1999 to February 2001 (1 year 7 months) Advertising Director @ From 1991 to 1997 (6 years)

Bachelor of Arts (B.A.), History @ The University of Manchester From 1987 to 1989 All Hallows High School From 1979 to 1984 Tracey Keenan is skilled in: Negotiation, Football, Partnerships, Project Management, Sponsorship Sales, Sports Marketing, Relationship Marketing, Sports, Event Management, Digital Media, Strategic Partnerships, Digital Marketing, Sponsorship, Digital Strategy, Entertainment