Tenable Network Security
Director of Enablement
April 2015 to Present
WW Event and Program Marketing Ecosystem Development
May 2014 to April 2015
WW Cloud & Mobility Empowerment Lead
July 2010 to May 2014
Director of Field Marketing
January 2007 to July 2010
Sales Director - Mid-Atlantic & Federal Region
February 2005 to January 2007
Sygate Technologies, Inc.
Federal & Eastern Region Channel Director
March 2004 to January 2005
Merrill Lynch, Pierce, Fenner and Smith
Financial Advisor Marra-Chamberlain Group
May 2003 to March 2004
Zone Labs, Inc.
Sr. Territory Manager Northeast US
August 2001 to March 2003
Sr. Account Manager NY Metro and PA
January 2001 to August 2001
Security Account Manager Metro NY
January 1998 to December 2000
I am responsible for defining the strategic direction of our enablement program including program design, development, execution and evaluation. I own the implementation of these programs that will empower sales, marketing, SE’s, support and partners to sell, market, service and support our customers. I am responsible for defining the strategic direction of our enablement program including program design, development, execution and evaluation. I own the implementation of these programs that will empower sales, marketing, SE’s, support and partners to sell, market, service and support our customers.
What company does Tracey A. Abby work for?
Tracey A. Abby works for Tenable Network Security
What is Tracey A. Abby's role at Tenable Network Security?
Tracey A. Abby is Director of Enablement
What industry does Tracey A. Abby work in?
Tracey A. Abby works in the Computer & Network Security industry.
I am a marketer. I leverage these skills when developing sales enablement programs and platforms, demand generation campaigns and sales. I am a collaborative problem solver with the ability to “think differently” and get the job done. My talents lie in listening to my audience and translating complex situations into solutions to deliver an impactful, measurable result. I have gained first hand experiences across multiple roles: strategic and solutions - based sales enablement design and delivery, field marketing, tiered - demand generation campaigns, direct sales and channel sales for Silicon Valley start – ups and large corporations. I bring an energetic and enthusiastic mindset to team-building, problem-solving and creative collaboration.Director of Enablement @ I am responsible for defining the strategic direction of our enablement program including program design, development, execution and evaluation. I own the implementation of these programs that will empower sales, marketing, SE’s, support and partners to sell, market, service and support our customers. From April 2015 to Present (9 months) WW Event and Program Marketing Ecosystem Development @ Develop and execute marketing programs and events to discover, recruit and enable the IBM Ecosystem business partners. My audience spans start-ups, academia, VC’s, internal and external teams. Ecosystem Development is focused on brand promotion and business partner development. From May 2014 to April 2015 (1 year) WW Cloud & Mobility Empowerment Lead @ Identifying the need I engaged leadership to determine knowledge gaps on the sales teams. Next step was to filter, eliminate or repurpose content from product marketing, engineering, marketing, sales and operations into a systematic, productive methodology for accelerating sales. The result was the development and implementation of sales acceleration modules from on-boarding through senior levels. To close the gap I established an assessment practice to measure effectiveness against short and long term sales goals. From July 2010 to May 2014 (3 years 11 months) Director of Field Marketing @ Developed & executed awareness, thought leadership & demand generation programs. Designed & delivered the first sales training curriculum and sales enablement kick-off. Created “BigFix Live” events by recruiting engineering, product management and executives’ onsite to existing customer sites resulting in deeper penetration into accounts. From January 2007 to July 2010 (3 years 7 months) Sales Director - Mid-Atlantic & Federal Region @ Identified and won highly competitive software displacement deals across Federal and Mid-Atlantic accounts. Provided business partners hands on training and co-marketing campaigns to successfully penetrate competitor accounts. From February 2005 to January 2007 (2 years) Federal & Eastern Region Channel Director @ Developed strategic vendor alliances, both executive and field relationships, to accelerate channel recruiting, pipeline, brand awareness and lead generation. Secured Government purchasing contracts (GSA, SEWPIII, ECSIII/NIH) and managed logistics. End result was an increase in sales by 520%. Company was acquired by Symantec. From March 2004 to January 2005 (11 months) Financial Advisor Marra-Chamberlain Group @ Re-hired to develop and implement a strategic business plan for this $800 million elite Global Private Client team. Designed and executed a marketing campaign targeted to High Net Worth individuals. Streamlined and deployed the CRM system for improved customer service. From May 2003 to March 2004 (11 months) Sr. Territory Manager Northeast US @ Marketed and sold security software into enterprise and midmarket accounts. Developed strategic relationships with partners to expand my reach and increase our market penetration. Strong focus on pharmaceuticals and financial corporations. From August 2001 to March 2003 (1 year 8 months) Sr. Account Manager NY Metro and PA @ Introduced and sold one of the first endpoint firewall solutions into the NY market. Company was acquired by ISS. From January 2001 to August 2001 (8 months) Security Account Manager Metro NY @ Sold security software and services into the NY metro region. Captured first time enterprise accounts directly and through channel partnerships. From January 1998 to December 2000 (3 years) BA, Education @ Ohio Wesleyan University Tracey A. Abby is skilled in: New Business Development, Leadership, Strategic Alliances, Budgets, SaaS, Channel, Solution Selling, Change Management, Enterprise Software, Product Marketing, Strategic Partnerships, Recruiting, Business Planning, Sales Enablement, Business Alliances
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 10 month(s)
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