Visionary Entrepreneur with expertise in developing and implementing innovative strategic business plans. Masters Degree in International Business and Leadership, experience in Europe, the United States, East Africa and Southern Asia. A Transformational Leader with experience in building teams, managing expectations, creating an organizational structure, creating connections and utilizing data to increase productivity and sales for non-profits and...
Visionary Entrepreneur with expertise in developing and implementing innovative strategic business plans. Masters Degree in International Business and Leadership, experience in Europe, the United States, East Africa and Southern Asia. A Transformational Leader with experience in building teams, managing expectations, creating an organizational structure, creating connections and utilizing data to increase productivity and sales for non-profits and international companies. MBA Graduate in International Business and Leadership with certifications in Kepner-Tregoe Problem Solving, Decision Making and Project Management, Negotiation and Dispute Resolution, Lean Processes, SAP Business Suite, Leadership and Six Sigma Black Belt Specialties: • Strategic Business Plans • Project Management • Creating Connections • Marketing, Communication, Design • Competitor Analysis (SWOT) • Adobe CS (Photoshop, InDesign, Illustrator) • Microsoft Office (Excel, Word, and PowerPoint) • 37 Signals, CRM Database • Constant Contact, Mail Chip - Email Marketing Service Providers • Go To Meeting/Webinar - Online Meeting Service • Quark Xpress and Agility (Pindar)Senior Account Executive @ Some call us an ad agency. Others a digital shop, content publisher, social engagement outfit, PR company and retail marketer. We just call ourselves iris. All of the above rolled into one, neat, networked agency. We have an enormous pool of diverse creative talent, not to mention expertise in strategy, technology and production. And clients have open access to it all. Think of it as an agency with no borders, no barriers. From April 2014 to Present (1 year 9 months) Greater Chicago AreaPartner Demand Generation Manager @ SAP is at the center of today’s technology revolution. The market leader in enterprise application software, SAP helps organizations fight the damaging effects of complexity, generate new opportunities for innovation and growth, and stay ahead of the competition. From April 2014 to Present (1 year 9 months) Greater Chicago AreaDirector @ Marketing consultant for SV&A Engineering GmbH, an international consulting firm located in Switzerland, U.S.A., and China. Guided the development of the strategic marketing plan, designed the logo, and created client adjustable corporate identity pieces. Developed corporate identity pieces for Eco_Move, an international company and network focused on the retrofitting of gas vehicles with an electric engine. Created wedding invitations, graduation invitations, thank you cards, and logos for educational programs, non-profits, and international companies. From August 2006 to Present (9 years 5 months) United StatesExecutive Director @ Smagic, LLC provides manufacturers a support system throughout the entire buying and distribution process. We are truly the all in one results company that you can count on for that Smagic experience. From November 2013 to December 2014 (1 year 2 months) Greater Chicago AreaDirector of Business Development @ Negotiated with international manufacturers for the best pricing on Ella’s Bubbles private labeled products. Assembled Ella exclusive accessible shower packages that are sold through big box stores like Home Depot and the entire Ella Dealer Network. Analyzed all internal processes to recommend and execute procedural changes to improve operations, such as utilizing Dropbox as a central cloud location for all documents. Established the process to input contacts into the 37 Signals CRM database. Recruited, interviewed and selected employees to fulfill new positions created by the growth and expansion of Ella’s Bubbles. Prepared and supervised training to introduce new employees to over 2,000 bathroom products in the Ella Portfolio. From July 2013 to April 2014 (10 months) Marketing Manager @ Collaborated with National Sales Manager to develop and implement 3 lead generation programs for the Ella Authorized Dealer Network in the United States and Canada. Negotiated with Home Improvement Leads, QuinStreet and Keyword Connects to offer Ella Dealers a unique program from each company. Increased sales by 10% over 6 Months. Coordinated all aspects of social media marketing for Ella’s Bubbles and Creative Bathrooms. Including press releases, LinkedIn, Twitter, YouTube, facebook, and e-blast campaigns with an average open rate of 25%. Attended Annual Handyman Matters Franchisee Convention (Phoenix, AZ), Annual DreamMaker Kitchen and Bath Family Reunion (Fort Worth, TX) and Kitchen and Bath Industry Show (KBIS) 2013 (New Orleans, LA) as the official representative of Ella’s Bubbles. Interacted with potential dealers and vendors. From January 2013 to July 2013 (7 months) Greater Chicago AreaMarketing Coordinator @ Collaborated with UNICEF on the Tanzania Children’s Agenda Program, initiated a partnership with the N’Gorongoro Conservation Area Authority and attended the Karibu Tanzania Travel Fair to network with industry leaders in Tourism. Directed the new product development of Tanzanian Fair Trade certified goods. Collaborated with GOIG (Growing Old Is to Grow) to generate new ideas, design new products and develop a marketing campaign targeting consumers in Europe. Utilized social media such as Linkedin, Twitter and Facebook to increase awareness of Art in Tanzania, Art in Ethiopia, Art in Tanzania Fair Trade, Fiesta Magazine and Mzuka Records. Increased unique Facebook Likes by 50% over 6 months. Rebranded internal and external communications to create a unified professional vision for all divisions of Art in Tanzania. Identified problems, updated and maintained web page content on www.artintanzania.com and created Art in Ethiopia’s website. From December 2011 to December 2012 (1 year 1 month) United StatesMarketing and Outreach Volunteer @ Volunteer in the marketing and outreach department concentrating on literacy programs (Prime Time Family Reading Time, Peter White Public Library Literacy Project and One Book, One Community Program). Developed a marketing campaign for One Book, One Community program, conducted statistical analysis of contest winners, recruited program participants and photographer for library events. Awarded an honorary membership to the Michigan Reading Association and an invitation to become a member of the International Projects and Programs Committee. From July 2011 to December 2012 (1 year 6 months) Tourism/Booking and Internship Coordinator @ Managed and supervised 20 local staff members including safari drivers, guards, assistant team leaders, kitchen and housekeeping staff, and over 80 volunteers. Developed and implemented new safari’s focused on connecting visitors with Tanzanian culture. An example is the Two Tribe Tour, a two day cultural immersion trip observing the Datoga Tribe (metal craftsmen) and a sunrise hunt with the Hadzabe Bushmen. Liaison between volunteers/interns and local Tanzanian organizations, HIV/AIDS projects, schools, orphanages, and women’s groups. Including the Wamaduaka Center which provides HIV/AIDS education, counseling and home visits to those already infected with the disease. Recruited, interviewed and selected fellow Team Leaders to fulfill new positions created by the growth and expansion of Art in Tanzania. Planned and conducted orientation to introduce employees and volunteers to Tanzania. Analyzed all internal processes to recommend and execute procedural changes to improve operations, such as utilizing Dropbox as a central cloud location for all documents. From December 2011 to July 2012 (8 months) M.B.A. International Business and Leadership @ Professional Development Committee Leader. Guided the committee through the design, proofreading, production, and printing processes of a MBA Resume Book, which was sent to over 200 international companies. Taught 2 groups of undergraduate students the basics of photo sizing, retouching and color management in Photoshop and layout principles in InDesign for their study abroad yearbooks. Selected as Team Leader of our company Athena for the final class: Strategic Management and Business Policy capstone simulation at University of Iowa. Responsible for setting priorities, designing and pricing products, advertising expenditures and conflict management of team throughout the 3 week simulation. Athena was selected as the winner of "Best Company to Work For" and "Best Negotiated Stock Price". Participated in over 25 leadership workshops including individual and team coaching sessions (2 per month), NEO Personality Inventory assessment, Strengths Finder 2.0, My Brain Solutions assessment and exercises, personal and team mission statements, Conflict Management, and Connecting with Emotions. From August 2010 to July 2011 (1 year) Marketing Consultant @ Received the Stefano Andreello Award for the Consulting Project of the Year. Conducted market analysis on 16 potential European markets for the new product launch of Ercole Ecoactive, a smog eating durable cement. Utilized Kepner-Tregoe Problem Solving and Decision Making processes to evaluate collected data and narrow down selection to 3 key countries and regions. Produced a 100 page strategic marketing and advertising plan targeting German Architects and Civil Engineers through digital media, website redesign, and strategic partnerships. From December 2010 to April 2011 (5 months) Junior Designer @ Produced over 400 print catalog cover concepts, directed over 100 photo shoots of products, people and locations, and completed 200 other projects including company Thanksgiving cards, Rolodex Cards, wall calendars, billboards, direct mail, and the annual Employee Directory. Managed and designed over 40 bilingual (Spanish/English or French/English) projects including warehouse safety materials, human resource booklets and team building events. Bilingual materials were utilized for both employee moral building and external promotions. Created 10 professional high-impact PowerPoint presentations that combined easy-to-follow organization, exceptional graphics, highly readable text, and effective animation. From September 2006 to August 2010 (4 years) Marketing/Design Assistant @ Recruited and screened potential students for 2 internship positions at Rizzi Designs. Positions were for a web-designer and a public relations specialist. Promoted Rizzi Designs at 5 business functions including Lansing Chamber of Commerce networking events. Utilized these functions to connect with over 10 potential new clients. Designed and created the corporate identity pieces including business cards, letterhead, and envelopes for the start up marketing firm. From August 2006 to August 2007 (1 year 1 month) Lansing, Michigan AreaCreative - CRM Intern @ Assisted in the design, production, and color alteration of printer proofs of 3 Chrysler vehicle catalogs. Learned how to art direct photo shoots through hands-on experience at 4 local photo shoots involving vehicles and models for Chrysler Town and Country, Sebring Sedan and Sebring Convertible. Created and designed a strategic marketing plan to give 2006 Dodge Dakota a new target audience within the United States. Awarded the internship award for the 2006 summer program for our overall campaign effectiveness. From May 2005 to August 2005 (4 months) Master of Business Administration (M.B.A.), International Business and Leadership @ CIMBA From 2010 to 2011 Bachelor’s Degree, Marketing Management @ Michigan State University From 2001 to 2006 Bachelor’s Degree, Advertising Design @ Michigan State University From 2001 to 2006 High School, General Education @ Marquette Senior High School (MSHS) From 1998 to 2001 Tory Ruohonen is skilled in: Social Media Marketing, Marketing Communications, Advertising, Marketing Strategy, Public Relations, Graphic Design, InDesign, Adobe Creative Suite, Photoshop, Social Media, PowerPoint, Illustrator, Logo Design, Microsoft Office, Online Marketing
Senior Account Executive
April 2014 to Present
Greater Chicago Area
Partner Demand Generation Manager
April 2014 to Present
Greater Chicago Area
August 2006 to Present
November 2013 to December 2014
Greater Chicago Area
Ella's Bubbles, LLC
Director of Business Development
July 2013 to April 2014
Ella's Bubbles, LLC.
January 2013 to July 2013
Greater Chicago Area
Art in Tanzania
December 2011 to December 2012
Peter White Public Library
Marketing and Outreach Volunteer
July 2011 to December 2012
Art in Tanzania
Tourism/Booking and Internship Coordinator
December 2011 to July 2012
M.B.A. International Business and Leadership
August 2010 to July 2011
December 2010 to April 2011
ULINE Shipping Supply Specialists
September 2006 to August 2010
Rizzi Designs, LLC
August 2006 to August 2007
Lansing, Michigan Area
Creative - CRM Intern
May 2005 to August 2005
Master of Business Administration (M.B.A.) International Business and Leadership
2010 to 2011
Michigan State University
Bachelor’s Degree Marketing Management
2001 to 2006
Michigan State University
Bachelor’s Degree Advertising Design
2001 to 2006
Marquette Senior High School (MSHS)
High School General Education
1998 to 2001
Some call us an ad agency. Others a digital shop, content publisher, social engagement outfit, PR company and retail marketer. We just call ourselves iris. All of the above rolled into one, neat, networked agency. We have an enormous pool of diverse creative talent, not to mention expertise in strategy, technology and production. And clients have open... Some call us an ad agency. Others a digital shop, content publisher, social engagement outfit, PR company and retail marketer. We just call ourselves iris. All of the above rolled into one, neat, networked agency. We have an enormous pool of diverse creative talent, not to mention expertise in strategy, technology and production. And clients have open access to it all. Think of it as an agency with no borders, no barriers.
What company does Tory Ruohonen work for?
Tory Ruohonen works for iris worldwide
What is Tory Ruohonen's role at iris worldwide?
Tory Ruohonen is Senior Account Executive
What industry does Tory Ruohonen work in?
Tory Ruohonen works in the Marketing and Advertising industry.
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