--> Established a Multichannel Digital Content CoE, providing 2,400 global medical and field sales representatives with real-time access to all electronic promotional materials. --> Created and recruited continuous improvement teams, realizing cost savings of $3.5M+. --> Hold Six Sigma Black Belt and Lean Sigma Green Belt certifications. --> Effective manager of people, teams, processes and clients Led global implementation of Veeva iPad SalesForce.com cloud-based software solution. Implemented digital and direct / indirect customer marketing solutions, supporting 1,600 field representatives across Home Office, Market Access, and Medical Affairs teams managing upwards of 45 in staff. Defined and implemented enterprise-level information strategies, developing financial budget and resource allocation plan to optimize investment decisions. Managed 14 people. Delivered global shared services across US, Europe, Middle East / North Africa, and Asia Pacific for $1B medical device and wound care division. Led team of 13 employees. Managed team implementing CRM and customer / product master database solutions. Co-founded and grew firm to 105 employees. Key clients included Bristol Myers Squibb, Merck & Company, Educational Testing Services, Merrill Lynch, and Lehman Brothers. Areas of Expertise: Multiple Stakeholder Management CRM Solutions / Implementations Digital / Mobile Expertise Multichannel Delivery Continuous Improvement Process Optimization Vendor and Contract Management Program Management Software Management Data Warehouse / BI Regulatory Compliance

Associate Director - Clinical Trials Medical Data Operations @ Established Operational processes and metrics in support of Clinical Trials and non Regulatory Data Generation. From January 2014 to Present (2 years) Associate Director - Global Digital & Mobile Capabilities @ Field Force Automation, Salesforce.com, Veeva Digital Content and Mobile Capabilities Led global implementation of Veeva / SalesForce.com cloud-based software solution, supporting CRM / multichannel marketing for 4,000+ sales representatives across 30 domestic and international markets. * Established Multichannel Digital Content Center, creating single warehouse for all electronic promotional materials managing all aspects of an international Exploria Digital Content cloud platform. * Rolled out Veeva-enabled iPads to 2,400 US field and medical sales representatives within 12 months, allowing sales team to access / present all digital marketing materials to clients in real-time. * Delivered sales force and help desk trainings regarding new mobile capabilities. * Managed $1.8M annual Prolifiq Software contract, delivering mobile services to sales team and doctors. * Ensured electronic record / signature compliance with Title 21 CRF Part 11 regulations. * Supported global content management systems used by Commercial and Medical Information teams. From September 2012 to January 2014 (1 year 5 months) Associate Director - Business CRM Operations, Strategy & New Technologies @ Implemented digital and direct / indirect customer marketing solutions, supporting 1,600 field representatives across Home Office, Market Access, and Medical Affairs teams. Managed a team of 45 FTEs. * Spearheaded implementation of $6.6M Exploria Digital Marketing Solutions platform and Cegedim Dendrite CRM platform. * Rolled out mobile digital marketing solutions via new laptop hardware to 200 field sales representatives within 1 month. Provided training and onsite support across 7 locations nationwide. * Recruited as the 1st Closed Loop Channel Manager to communicate multichannel marketing capabilities to brand and therapeutic teams. * Created Project Management Office (PMO), implementing uniform reporting structure and enabling ongoing monitoring of projects / business operations to ensure all initiatives in line with departmental / corporate goals. * Established internal platforms and improved procedures, protocols, and technical documentation to ensure compliance with Title 21 CRF Part 11 requirements. Received US Operational Excellence Award, Selected as Digital Multichannel Speaker at EyeforPharma 2012. From April 2008 to September 2012 (4 years 6 months) Associate Director - Enterprise Data Management / Information Management @ Defined and implemented enterprise-level information strategies, developing financial budget and resource allocation plan to optimize investment decisions. Managed 14 employees. * Established PMO, overseeing data warehouse portfolio of 100+ projects with total value of $20M. * Created / recruited Continuous Improvement team of Six Sigma Black Belts and Lean Sigma Green Belts, resulting in savings of more than $3.5M. * Received President’s Award for successful implementation of order-to-cash solution. Presented with the 2006 Innovation Award. From April 2006 to April 2008 (2 years 1 month) Enterprise Architect – Business Process & Information Technologies (ConvTec Division) @ Delivered global shared services across US, Europe, Middle East / North Africa, and Asia Pacific for $1B medical device and wound care division. Led team of 13 employees. * Consolidated 23 separate CRM platforms into 1 cost-efficient global solution. * Eliminated inventory shortfalls by embedding early trigger alarms into international supply chain management system. * Deployed SugarCRM platform, collaborating with Medical Customer Service team to better serve patients while adhering to HIPAA and CSV regulations. Application was piloted within 40 days at cost of $40K. * Created portfolio management governance process, establishing architecture assessment guidelines for all project requests to “Leverage Before Buy” and “Buy Before Build”. * Led systems integration enabling order-to-cash outsourcing to FedEx OTC services, lowering costs while speeding delivery to customer. Managed multiple teams validating outsourced system for Sarbanes-Oxley compliance. Awarded 2 Distinction Awards for “BMS Top 10 Project” and outsourced order-to-cash systems validation. Recipient: 2006 Innovation Award,1 Presidents Award and several BMS Spot Awards. From April 2005 to April 2006 (1 year 1 month) Data Integration and Data Warehouse @ Established MDM of Customer Master, Product Master and lead team to design, implement and validate DW systems and master data. From April 2002 to April 2005 (3 years 1 month) Solutions Architect @ Independently contracted as an expert for large scale project management, data integration and systems architecture. From 1997 to 2002 (5 years) Consultant @ World Wide Financial, Budgeting and Reporting From 1994 to 1997 (3 years)

MBA, MIS @ St Peters University From 1988 to 1992 High School @ Notre Dame High School From 1980 to 1984 Tony Reres is skilled in: Master Data Management, Cross-functional Team Leadership, SDLC, Vendor Management, IT Strategy, Business Analysis, Process Improvement, Enterprise Architecture, Data Warehousing, Program Management, Business Process Improvement, CRM, Project Management, Business Process, Pharmaceutical Industry