I have a growing passion for what I do and that is the main reason why I love this industry. Passion can be described in many different ways. Tony Hsieh, entrepreneur and venture capitalist of Zappos.com, once said, "stop chasing the money and start chasing the passion." He was right -- to a certain extent. In every...
I have a growing passion for what I do and that is the main reason why I love this industry. Passion can be described in many different ways. Tony Hsieh, entrepreneur and venture capitalist of Zappos.com, once said, "stop chasing the money and start chasing the passion." He was right -- to a certain extent. In every field, there is a desire to solve a problem. How do we increase sales? Will there be a positive impact on the ROI? What are the attributes to this program raising brand awareness and familiarity? All these questions are constantly being asked by brands of all sizes. So in this case, I would describe 'passion' as a tool that will give you the desire to solve those problems. When I first started out in advertising, I did not expect the long hours or 'income', but for some odd reason, I loved what I did. From seeing your work broadcasted on a TV spot to exposing 400,000 people to a brand through an experiential activation, it is BEYOND rewarding. Last, but definitely not least, is the ability to contribute to the success of a brand across all channels of advertising. I can go on and on, but it would require some coffee. Let's connect? SPECIALITIES • Account Management (broadcast, video content, digital, experiential, print, social media, CRM) • Project Management (collaboration, QA, deadlines, production schedules) • Event Production • Social Media and Community Management (Facebook, Twitter, Instagram, LinkedIn, Google+, Youtube, Tumblr) • Interpersonal and Organization Communication • Data Analytics, Lead Capture • Strategic Brand Partnerships & Sponsorships • New Business DevelopmentBrand Manager @ PHENOMENON is an ideation company. We dream, design and architect innovations that create cultural phenomena. We do this on behalf of brands, consumer-centric companies, entertainment networks, inventors, and any other entity that can benefit from becoming a part of consumer culture. Our work manifests itself through four main types of innovation: marketing, customer experiences, culture, and digital. We also have extensive experience in designing and negotiating partnerships between brands (or properties) with similar “cultural DNAs.” To create a complete sense of client-centricity, we eliminate any and all potential conflicts of interest by working anonymously, with absolutely no requirements of publicity or portfolio presence. Accounts: Confidential Integrated Brand Strategy & Broadcast (North America - U.S. + Canada), New Biz From July 2015 to Present (6 months) Greater Los Angeles AreaAccount Coordinator/AAE, Strategic Partnerships & Brand Experience @ Account: Mazda North American Operations (MNAO) Experiential & Brand, National/Regional • Led global asset development, both CG and photography, for the launch of a MYCO • Managed 10 out of 25 video content pieces for Hype Hotel 2015 which included performances, artist interviews, GoPro footage and brand sizzle reels garnering 1.5MM views over the course of a 3 month campaign. • Managed day-to-day operations for one of the largest sponsorships and integrated programs for Mazda: SXSW 2015. Experiential initiatives garnered over 2,400 potential leads for MNAO in a period of 9-days. • Operated on a $7M budget for FY149 national program initiatives handling workflow process to complete billing for all programs through opening job numbers, estimates, purchase orders, and invoices • Led experiential program for the Microsoft/XBOX Forza Horizon 2 partnership focusing on the 2016 MX-5 Miata • Interacted with Tier 1 clients on a daily basis via in-person and email to ensure all programs and projects are thoroughly executed • Communicated with multiple departments such as CRM, Social Media, Digital, Brand, Media, Analytics, Art Production, Business Affairs, Creative, Strategy and Public Relations (H+K) teams to ensure projects are completely integrated • Managed deadlines and creative development of experiential components which includes print, art production, direct mail, email campaigns, dealer handouts, social media, video content and on-site elements with Project Manager(s) • Updated status reports for client, project, and vendor meetings for the team while providing input for important line items • Interacted with outside vendors for execution and production of experiential programs for National and Western Region initiatives • Evaluated proposals and sponsorships in order provide a POV to the National and Regional clients From May 2014 to July 2015 (1 year 3 months) Experiential Marketing and Production Intern @ MKG is an innovative and creative experiential marketing agency dedicated to meeting and exceeding every client's vision. Many of the biggest brands in the world trust MKG as a valued partner, working with the agency to develop integrated marketing and sponsorship strategies, digital integration into live events, social media marketing, and to manage a wide range of events. Accounts: Audi, Delta Airlines, Sports Illustrated, Whole Foods, and La Mer • Researched market prices in the pre-production phases of a program (e.g., production equipment, venue furniture, staffing, venues, party favors, gift bag, etc.) • Researched spirits biz to understand new trends in experiential marketing strategies • Created competitive analyses of experiential agencies that specialize in special events, field marketing, brand ambassadors, activations, and more. • Compiled contact sheet for internal and external sources (e.g. agency staff, producers, clients, and vendors) • Worked closely with Agency Assistant, Associate Producer, and Account Managers for client RFPs and event logistics • Contributed to all MKG events as a Production Assistant (e.g., assemble props, furniture, decor, assemble gift bags, place signage, check-in celebrities and guest, guest list, etc.) • Assisted with creative decks for major clients by collecting new photographs, concepts, and ideas • Handled administrative duties such as mailing production packages, inventorying equipment, and creating request for payments • Managed car rentals, hotel accommodations, and expenses for the executive and production teams • Most notable events include: Delta's Pre-Grammy Party with Lorde and Audi A3 Launch with Janelle Monae and MIA From January 2014 to May 2014 (5 months) Sales Associate, Stylist @ • Assisted with stock - jewelry, watches, apparel, shoes, and handbags - prior to opening weekend • Participated in the opening day of the store raising over $20,000 in sales • Managed and retained relationships with clientele CRM strategies in order to raise overall sales of MK Los Cerritos location • Created clientele book with valuable contact information for thank you notes, emails, and future contact for sales, promotions, and new product/collections • Maintained weekly sales goal of over $5,500 • Increased number of UPT during every shift by at least 1.5 • Achieved one of highest UPT, ADS, and SPH for the Los Cerritos location • Top Seller for November: $54,000 • Top Seller for December: $136,000 From September 2013 to March 2014 (7 months) Production and Recruiting Intern @ Attack! Marketing is a multi-channel lifestyle marketing agency providing presence (relationship marketing, local market immersion, and Grassroots marketing), experiential, retail (shopper marketing, demos), interactive (social, mobile, and web-based strategies), and talent (recruiting of tour managers, local staff, brand ambassadors, models, and more. Account: Microsoft RECRUITING • Increased number of applicants for talent database by 21% for weekly recruitment goals • Created new recruitment strategies for different demographics throughout United States and Canada • Created recruitment content for Facebook and Twitter on company pages • Coordinated number of brand ambassadors and models needed for events with Account Coordinators and Account Managers • Researched strategies for increasing the number of new applicants on company database by finding exceptional candidates PRODUCTION • Contributed to the photographer and videographer database for different regions within the U.S. and Canada • Identified budget limitations and resources for clientele • Assisted in overall event production on promotional event programs and projects From September 2013 to October 2013 (2 months) Social Media and Community Management Intern @ We First, a social branding firm helping brands build communities, profit and positive impact. We First’s services include strategic and creative brand consulting, as well as online, mobile and live training events that enable corporations, social enterprises and non-profits to be effective storytellers, community-builders and marketers using social technologies, tools and media. • Researched articles that contain various strategies and trends for social media to post content for WeFirst and Simon Mainwaring's social networks • Managed online community by engaging in audience feedback, comments, and questions • Created outreach plan for online communities through LinkedIn for the We First Social Branding Seminar hosted at the W Hollywood in California • Wrote blog content pertaining to branding, social media, corporate social responsibility, social change, and sustainability • Worked closely with the VP of Marketing to develop strategies for social media engagement • Created organizational layout and relevant content for bi-weekly newsletters • Researched large corporations and businesses for potential sponsorships • Contacted over 1,200 marketing and social professionals for sponsorship and conference attendance • Utilized Google Analytics to grasp popular blog post via WordPress to install seminar banner for further outreach tactics From May 2013 to September 2013 (5 months) Marketing Communications Assistant @ The Forty-Niner Shops is a 501(c)(3) non-profit corporation that has been a partner to the campus community for over 55 years. Their mission is to enhance and support the educational process of California State University, Long Beach by providing goods and services to promote a learning community. Sponsors/Partners: Coca-Cola Products, Red Bull, Herff Jones, Hurley, U.S. Foods • Managed and developed online marketing strategies through social media outlets • Managed and assisted with the VIP Event 2013 and Grad Fair 2013, which drew in over 15,000 students • Created event planning schedules and guidelines for large campus events - students, professors, and employees • Implemented marketing plan for Student, Orientation, and Advising Registration (SOAR) at CSULB, which attracts more than 10,000 students for student registration, to improve company's ROI and overall brand knowledge • Developed a marketing campaign that lead to 3,000 increased likes on Facebook and 20,000 impressions on target audience • Created a marketing plan for the rebranding and renovation of the new computer store which consists of marketing research, trends, promotion strategies, campaigns, visual marketing, market competitors, campus outreach, and video content • Facilitated social media training for representatives in different departments by implementing FAQs, outline of required content, and the necessity for social media in each location • Implemented experiential marketing strategies through special events by providing clientele to interact with the brand through photography, personal contact with merchandise and products, and marketing signage • Researched competitive forces in the market of college retail • Allocated suggested marketing budget for the 2013-14 fiscal year by determining future marketing and promotional campaigns From December 2012 to September 2013 (10 months) Marketing Intern, Special Events & Global Digital @ BCBGMAXAZRIAGROUP: With critically acclaimed collections, a loyal elite following and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today. The company has more than 570 BCBGMAXAZRIA retail boutiques worldwide, each serving as a consummate showcase for women’s ready-to-wear and accessory collections. • Created one sheets of promotional material for boutique and outlet stores • Compiled competitive marketing trend spreadsheets and archive print collateral • Organized and constructed magazine advertisements and news editorials for future marketing opportunities in fashion design and apparel • Assisted with different store promotions within outlet stores, retailer/department stores, and flagship stores for Herve Leger and BCBGMAXAZRIA. • Developed event planning logistics for New York Fashion Week 2012 • Assisted with a global digital campaign through partnership websites and media outlets • Prepared marketing supplies and merchandise (e.g. 3,500 GWP Mini-Fragrances, Fall 2009 to Spring 2013 Season Lookbooks, etc.) From August 2012 to November 2012 (4 months) Communications and Public Relations Intern @ Life Rolls On is a non-profit organization dedicated to improving the quality of life for young people affected by spinal cord injury and utilizes action sports as a platform to demonstrate the infinite possibilities beyond paralysis. • Created articles about recent and new events for the organization’s newsletter • Developed over 200 new leads for charitable donations at Life Rolls On for the 5th Annual Gala, "A Night By The Ocean" • Developed media kits with documents of past events, news publications, and celebrities who support the organization which include David Beckham, Paris and Nicole Hilton, Vanessa Marano and more • Finalized and drafted press releases for special events, which include They Will Surf Again, They Will Skate Again, and A Night By The Ocean Annual Gala. • Researched for grants and created an Excel spreadsheet for various opportunities • Managed and trained over 30-40 volunteers throughout annual events and programs PARTNER & SPONSORS: • Shoe City • Ezekiel From May 2012 to August 2012 (4 months) Bachelor's degree, Interpersonal and Organizational Communication, Marketing, Senior @ California State University-Long BeachBachelor of Arts (B.A.), Organizational Communication, General @ California State University-Northridge Tony Hoang is skilled in: Social Media, Social Networking, Public Relations, Event Planning, Public Speaking, Community Outreach, Press Releases, PowerPoint, Market Research, Event Management, Microsoft Office, Customer Service Management, Volunteer Management, Social Media Marketing, Fundraising
July 2015 to Present
Greater Los Angeles Area
The Garage Team Mazda
Account Coordinator/AAE, Strategic Partnerships & Brand Experience
May 2014 to July 2015
Experiential Marketing and Production Intern
January 2014 to May 2014
Sales Associate, Stylist
September 2013 to March 2014
Production and Recruiting Intern
September 2013 to October 2013
Social Media and Community Management Intern
May 2013 to September 2013
Forty-Niner Shops, Inc.
Marketing Communications Assistant
December 2012 to September 2013
Marketing Intern, Special Events & Global Digital
August 2012 to November 2012
Life Rolls On Foundation
Communications and Public Relations Intern
May 2012 to August 2012
PHENOMENON is an ideation company. We dream, design and architect innovations that create cultural phenomena. We do this on behalf of brands, consumer-centric companies, entertainment networks, inventors, and any other entity that can benefit from becoming a part of consumer culture. Our work manifests itself through four main types of innovation: marketing, customer experiences, culture, and digital.... PHENOMENON is an ideation company. We dream, design and architect innovations that create cultural phenomena. We do this on behalf of brands, consumer-centric companies, entertainment networks, inventors, and any other entity that can benefit from becoming a part of consumer culture. Our work manifests itself through four main types of innovation: marketing, customer experiences, culture, and digital. We also have extensive experience in designing and negotiating partnerships between brands (or properties) with similar “cultural DNAs.” To create a complete sense of client-centricity, we eliminate any and all potential conflicts of interest by working anonymously, with absolutely no requirements of publicity or portfolio presence. Accounts: Confidential Integrated Brand Strategy & Broadcast (North America - U.S. + Canada), New Biz
What company does Tony Hoang work for?
Tony Hoang works for PHENOMENON
What is Tony Hoang's role at PHENOMENON?
Tony Hoang is Brand Manager
What industry does Tony Hoang work in?
Tony Hoang works in the Marketing and Advertising industry.
Issued by Amazon · August 2013
Issued by Forty-Niner Shops, Inc.: Edward Professional Advisors · April 2013
Issued by California State University of Long Beach · April 2013
Issued by Alpha Phi Omega · May 2012
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