Experienced consumer product leader with years of hands-on experience building product and leading teams.

Chief Product Officer @ Responsible for product management, engineering, design, analytics, community and operations. From July 2015 to Present (4 months) San Francisco Bay AreaVP Product Management & Design @ Responsible for establishing and leading the product management, design and UX research functions at Coursera. From November 2013 to July 2015 (1 year 9 months) San Francisco Bay AreaDirector Product Management @ Interned at Facebook :) prior to an amazing opportunity to lead product management and design opening up at Coursera. From August 2013 to November 2013 (4 months) VP, Product Innovation @ Managed the global product team responsible for innovation around social, non-member acquisition (on website, mobile, tablet and devices), messaging (push and email) and account/profiles. From January 2012 to July 2013 (1 year 7 months) San Francisco Bay AreaDirector, Product Innovation @ Focused on deep social integration across all platforms (TV, Computer, Mobile, etc.) From July 2010 to January 2012 (1 year 7 months) Director, Consumer Insights @ Led the consumer research function. Managed and conducted focus groups, IDIs, in-home interviews, and surveys to drive strategy, marketing plans, and the subscriber experience. From November 2007 to July 2010 (2 years 9 months) Director @ Managed a team of 10 analysts across 10+ clients, including United Airlines, ESPN, Sara Lee, Kellogg’s, BlackBerry, and Miller. Responsibilities: campaign measurement, target segmentation, pre-planning strategic consultation, proprietary research, and data management. Co-authored first of a kind study on Internet Advertising clickers (Natural Born Clickers) that sought to understand the question, “who clicks on online ads?” Initial findings presented at iMedia Austin (2007). Co-managed exploration of Online Clutter and its affects on consumer response (brand and direct) with DoubleClick and Dynamic Logic. Results presented at ARF Measurement Symposium (2007). Ideated qualitative / ethnographic exploration into the oft overlooked group, “advertising rejectors”. Research presented at ESOMAR Dublin (2007) and was covered in Media Week. From February 2005 to November 2007 (2 years 10 months) Strategist & Planner @ Led advertising strategy for various clients. From February 2004 to January 2005 (1 year) Senior Analyst @ Managed execution and analysis of several quantitative and qualitative explorations for individual General Motor’s brands, as well as full automotive segments to gain a deeper understanding of GM's $3 billion investment in media. From November 2000 to February 2004 (3 years 4 months)

Masters, New Media Studies @ DePaul UniversityBusiness, Marketing @ Indiana University Bloomington Tom Willerer is skilled in: Analytics, Product Management, Usability Testing, Customer Insight, User Experience, Leadership, E-commerce, Cross-functional Team..., Marketing Strategy, Product Development, Focus Groups, Online Advertising, Ethnography, Consumer Insight, Mobile Devices