SVP Sales and Marketing at The Equitable Bank
Greater Milwaukee Area
What company does Tom Sattler work for?
Tom Sattler works for Park Bank
What is Tom Sattler's role at Park Bank?
Tom Sattler is Product Marketing
What industry does Tom Sattler work in?
Tom Sattler works in the Financial Services industry.
Product Marketing @ Park Bank From 1999 to 2005 (6 years) Member @ Rotary Club of Milwaukee From 2016 to 2016 (less than a year) Senior VP Sales and Marketing @ The Equitable Bank A $300 Million asset bank with 6 full service branch locations providing consumer and business deposit, lending, investment and credit card services.• Manage strategic development and execution of marketing plans, advertising, and cross-sell initiatives for commercial, retail, mortgage and investment sales.• Responsible for directing and managing all marketing programs, products, and activities.• Expansion and oversight of mortgage, commercial and consumer electronic products and services.• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities, which includes; 4 marketing department personnel and 20 sales department personnel.• Manage a $500 thousand Advertising and marketing budget.• Manage and direct commercial and consumer lenders with annual production of $200 Million.• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.• Participation and facilitation of bank strategic planning.• Managed relationship with advertising/PR agency of record• Chair person of product and pricing committee and ownership of pricing policyKey Achievements-Led development of brand positioning and corresponding integrated marketing campaigns. - Developed call reporting /trending which improved successful calling efforts of business development officers. - Directed implementation of an optimized media strategy for retail banking – with a mix of both traditional and electronic media.- Manage a staff of 12 loan originators and business bankers with average annual production of $200 million resulting in average fee income of over $1 million annually
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
3 year(s), 6 month(s)
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