20 years experience in Automotive Marketing&Sales in passenger cars and commercial vehicles. ICE and electric vehicles Experienced in consulting, advertising and industry. Interested in contributing to renew and green the automotive industry and passionate about European politics and business Co-initiator of Deutschmobil/Francemobil to promote German and French as foreign languages in schools Specialties: Have worked and lived in five countries. Fluent in German, English, French and Spanish

Head of Sales Strategy @ In charge of Dealer network development, Used Strategy, Commercial customer orientation, Transformation projects From April 2014 to Present (1 year 7 months) Hannover Area, GermanyMember of PA's Management Group @ Focus on Automotive, Renewables and Manufacturing Industries From December 2011 to April 2014 (2 years 5 months) Frankfurt/MunichDirector Marketing Electric vehicles @ Responsible for worldwide launch of the first four Electric vehicles under the Peugeot and Citroën brand in collaboration with the two brand organisations, the worldwide sales organisations and co-operation partners Mitsubishi and Venturi. From September 2009 to September 2011 (2 years 1 month) Director Corporate Marketing Peugeot @ In charge of fleet, van and used car Marketing for the Peugeot brand at HQ in Paris. Co-ordinating the worldwide sales organisation in what concerns these three fields From September 2008 to September 2009 (1 year 1 month) Marketing Director Mercedes-Benz Vans @ Launched and looked after great Mercedes-Benz Sprinter and Vito Vans as well as the Viano family Van and leisure vehicles. Global market research, strategy and implementation of all marketing tools From February 2003 to June 2008 (5 years 5 months) Senior Manager Marketing Communication Vans @ Developed some of the most remarkable campaigns for commercial and private vans Planned and controlled global marketing budget From January 2000 to January 2003 (3 years 1 month) Product Manager Passenger Cars @ Life cycle management and launch orchestration of S-class, SL, designo and AMG From January 1997 to December 1999 (3 years) Manager Marketing Strategy Passenger Cars @ Segmentation, industrialisation and co-operation projects From September 1994 to December 1996 (2 years 4 months) Manager New Business and international development @ Medium sized German communications agency. Managed integration into european network of owner managed agencies. In charge of all new business activities. From January 1991 to July 1993 (2 years 7 months) Junior Consultant @ Durable goods, Telecoms, FMCG. Market entry strategies for what used to be (remember?) GDR (East Germany) From April 1989 to December 1990 (1 year 9 months)

MBA @ INSEAD From 1993 to 1994 Dipl-oec., Economics @ From 1982 to 1987 Tobias Reich is skilled in: German, French, English, Renewable Energy, Manufacturing, Management Consulting, Marketing Strategy, Change Management, Spanish, Automotive, Customer Service, Business Strategy, Negotiation