Senior Product Marketing Manager - Microsoft 365 Security
Greater Seattle Area
Web Commerce Specialist
August 2013 to April 2014
Product Marketing Manager - Microsoft 365 Security
August 2017 to March 2020
Channel Sales MBA Intern
June 2016 to August 2016
Web Commerce Senior Specialist
April 2014 to June 2015
Supply Chain Management Trainee
March 2012 to August 2013
Senior Product Marketing Manager - Microsoft 365 Security
Redmond, Washington, United States
San Francisco State University
Exchange Student, Marketing
2011 to 2012
University of California, Berkeley, Haas School of Business
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
2015 to 2017
National Taiwan University
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
2007 to 2012
What company does Tina Ying work for?
Tina Ying works for CyberLink
What is Tina Ying's role at CyberLink?
Tina Ying is Web Commerce Specialist
What industry does Tina Ying work in?
Tina Ying works in the Computer Software industry.
💼 Past Experience
Tina Ying is currently a Web Commerce Specialist at CyberLink from August 2013 to April 2014 (9 months) in Taiwan. Product Marketing Manager - Microsoft 365 Security at Microsoft from August 2017 to March 2020 (2 years 8 months) in Redmond. • Led launch of key compliance and privacy product for Microsoft Cloud, coordinating team of 80+ engineers and marketers across Azure, Dynamics 365 and Windows over 6 months; exceeded the annual marketing goal within 4 days post-launch.• Owned product marketing for 3 products, including naming, crafting marketing assets, planning and executing go-to-market strategies, and building strong relationship with analysts; collaborated with product managers to define roadmap. • Conducted customer research to identify new market opportunities with $Xbn TAM and double-digit CAGR and prioritized critical product features to improve premium product portfolio. • Led multiple marketing moments with cross-functional team of 20 across AR, PR, sales and social to directly engage with customers and promote Microsoft 365 compliance solutions.• Presented Microsoft 365 products as key session speaker in 20+ conferences. • Created 3 compelling customer-story videos for Microsoft 365 used in keynotes of Microsoft conferences. channel Sales MBA Intern at Google from June 2016 to August 2016 (3 months) in Mountain View. • Created short-term and long-term market expansion strategies for emerging verticals; Identified XXX prospective partners and proposed creative pilot projects that could bring XX% revenue growth.• Crafted structured industry evaluation process for business development teams to evaluate attractiveness and viability of emerging market verticals; delivered training session share-out to teams. Web Commerce Senior Specialist at CyberLink from April 2014 to June 2015 (1 year 3 months) in Taiwan. • Team leader of online advertising campaigns, including search ads and display ads in English-speaking countries, Germany, France, and Japan.• Developed new advertising strategy, proposed and won the approval from CEO to launch new users acquisition project, increasing new users by 97% year-over-year, driving revenue growth by more than 300%, and thus earning the promotion within 8 months, breaking the record of promotion.• Initiated landing page A/B tests and led 5 team members to optimize performance based on analysis, improving conversion rate by 40% year-over-year, reaching record-high weekly sales revenue.• Successfully identified new opportunities and expanded market reaches in several countries in Europe, Asia, and Africa, growing revenues by 124% in the new market.• Developed marketing strategy for newly launched mobile app - YouCam Makeup.• Managed website monetization on CyberLink’s social websites, optimizing advertisement placements and improving RPM (revenue per thousand impressions) by 40% in 3 months.• Conducted Google Analytics training program for product management and marketing teams, coaching online data analyzing and interpretation skills.• Analyzed website traffic and visitors’ behaviors and gave valuable insights to improve conversion rate.• Search Engine Optimization (SEO) to increase website organic traffic. Supply Chain Management Trainee at Medtronic from March 2012 to August 2013 (1 year 6 months) in Taiwan. • Team leader of customer service, responsible for the logistics of 47 hospitals and 14 dealers.• Man
Tina Ying is a recent exchange student from San Francisco State University. Ying was recently a business major at San Francisco State University from2011 to2012. Ying has also Master's degree in Business Administration (M.B.A.) from University of California, Berkeley, Haas School of Business from 2015 to 2017. Ying also has a Bachelor of Business Administration (B.B.A.) from National Taiwan University from 2007 to 2012. Ying completed her education by completing a number of coursework including, Marketing/Marketing Management, General, and Business Administration and Management.In her previous educational experience, Ying has learned how to manage and operate a business. She has also learned how to develop selling and team skills. Ying has a proven track record of success in business. Ying has completed professional tasks such as working as a marketing research Analyst and a sales Representative. Ying has a sound understanding of business and is confident in her ability to lead and manage a business.
💡 Technical & Interpersonal Skills
Tina Ying has 5 years’ marketing experience when managing and developing marketing assets for key compliance and privacy products. Ying has also been a team leader in customer service and has experience in product strategy and marketing for greenfield initiatives. She is skilled in problem solving and has a good relationship building ability. Ying has achieved success in customer service and has promoted her previous achievement to senior level at Microsoft.
Extraversion (E), Sensing (S), Feeling (F), Judging (J)
1 year(s), 3 month(s)
There's 86% chance that Tina Ying is seeking for new opportunities
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