Campaign Manager with broad experience in all aspects of optimizing, auditing and banner trafficking management. Results driven to lower CPA's and increase CVR and AOV. Multiple years of cross-functional team management.
Specialties:In depth understanding of economics, mathematics and analytics. Proficient in aggregating multiple data sets into pivot tables for simplistic analysis.
Director of Online Advertising @ From February 2014 to Present (1 year 7 months) El SegundoMedia Buyer @ From May 2013 to February 2014 (10 months) El SegundoSr. Campaign Manager @ From February 2012 to May 2013 (1 year 4 months) Greater Los Angeles AreaCampaign Manager @ • Monitored online banner ads, homepage buys and offline – long form and short form, campaign performances on a daily/weekly basis. • Developed successful strategies to increase AOV of customers (AOV increase of 20%). • Created 200+ “save” offers to increase customer retention and overall profit achieved. • Multivariate testing with Ominiture to identify and allocate resources to new creatives. Resulting in an increase in CVR and AOV. • Identified and better allocated resources to lower CPA by 30% for online media. • Responsible for managing and reporting for 25+ publishers • Aggregated multiple data sets into pivot tables to present analysis of campaign performance to directors and executive team. • Responsible for Rx for Brown Skin and Ookisa shipment audits. • Responsible for LiveOp’s reporting, script management & script implementation. From 2011 to January 2012 (1 year) Greater Los Angeles AreaProperty Director @ • Managed all monthly bookkeeping, accounts payable and accounts receivable at multiple properties with $4.5 to $6 million annual income; including: processing all deposit accounting, collections, administration of legal accounts, as well as the preparation of all financial statements and budgets. • Managed, trained, and supervised employees at 3 properties. Last position held, managed 10 employees. Responsible for hiring and training of office staff. • Led all investment tours, while providing detailed property information to prospective investors. • Negotiated business contracts and rates with all vendors. • Advanced sales, marketing and management education. • Property Director of LMGI’s flagship property in downtown Long Beach, $100 million investment property. • Created pricing and sales strategies to optimize income achieved. From October 2007 to September 2011 (4 years) Marina del Rey, Fullerton, Long Beach CA
Bachelor of Science, Economics, , Mathematics @ University of Kansas From 2002 to 2006 Tim Gaughan is skilled in: Web Analytics, Data Analysis, Google Analytics, Google Adwords, Adobe Test and Target, Optimization, Campaign Optimization, Customer Retention..., Multivariate Testing, Financial Reporting, DART, OBIEE, Data Aggregation, Online Advertising, Banner Ad Optimization, Pivot Tables, Team Management, Cross Functional Team..., Team Building, Microsoft Office, Property Management, Accounts Payable, Accounts Receivable, Bookkeeping, Vendor Management, Vendor Relations, Web Marketing, Email Marketing, Lead Generation, Customer Retention, Sales, Omniture, Marketing Strategy, Management, Mobile Marketing, Media Buying, PPC, Online Marketing, Social Media Marketing, Digital Marketing, Customer Acquisition, Cross-functional Team..., SEM, Advertising, DoubleClick, Digital Strategy, Media Planning, Landing Page..., Display Advertising, Affiliate Marketing
Websites:
http://www.justfab.com