I am passionate about user-centered design, from ethnographic research to shipping the right solution. I have experience on mobile, web and desktop products and will always be customer and data first. My love for design processes and methods enables me to help create a team culture that is collaborative and innovative. Specialties: brainstorming, user experience design, design thinking frameworks and tools

UX Designer @ Redesigning enterprise software to create valuable, emotional and beautiful product experiences for all levels of a large company to help them understand their customers. Partnering with product managers, engineers and client services to create an experience for everyone that scales. From December 2014 to Present (1 year 1 month) San Francisco Bay AreaDesign Mentor @ Subject matter and career mentor to aspiring design students studying interaction design, user research and design strategy From August 2015 to Present (5 months) San Francisco Bay AreaUX Instructor @ Taught UX and interaction design to 5 early career designers to help them become better product designers. Led design critiques, office hours and 1:1s to further individualized learning and development. From October 2014 to December 2014 (3 months) Experience Design Rotational Development Program Associate @ Intuit Payroll: Was the lead designer on Snap Payroll, a 5-star iPhone app that allows small business owners to quickly calculate paychecks. Led the state payroll support expansion initiative, created an experience for business owners who are in unsupported states and experimented with concepts to get to our goal of 200K active users. Worked in an agile environment to collaborate, brainstorm, conceptualize and deliver designs through workflows, wireframes and mockups. TurboTax: Contributed and drove designs for a new TurboTax Online feature and service for the upcoming tax year. Worked with the team to conduct user research, formulate a product and design vision, create design principles and propose workflows to integrate into the TurboTax Online ecosystem. Created and tested wireframes and mockups for implementation. QuickBooks Mobile: Worked with a small team to explore a new product and business strategy for QuickBooks Mobile. Contributed to ethnographic research and defining a vision and product principles. Created concepts, wireframes and workflows. Redesigned the QuickBooks for iPad notes feature. Switch to QuickBooks: Was the lead designer in redesigning a PC desktop data migration tool for our global markets, specifically Canada, UK and Australia. Created workflows, mockups and assets to deliver to engineers and oversaw implementation. Released this tool in beta to 60 accountants across 3 countries. QuickBooks Online and Desktop: Redesigned the data migration flow in QuickBooks Desktop with a small team of designers that resulted in higher subscription rates to QuickBooks Online. Contributed to a 6-week intensive ethnographic research project to discover customer insights that will drive product strategy for QuickBooks Desktop to QuickBooks Online migration over the next 2 years. From August 2012 to October 2014 (2 years 3 months) UI/UX Intern @ Created wireframes and mockups for Gooru website, from designing improvements on current UI and conceptualizing new features. Contributed to maintaining design consistency across website and features through updating the design style guide for both designers and engineers. Worked with engineers in India to deliver designs. Designed marketing materials for conferences and partnerships. From January 2012 to July 2012 (7 months) Resident Assistant @ Oversaw the safety and well-being of 70 residents through check-ins and conflict mediation. Organized community building events such as a yearly dorm snow trip to Lake Tahoe and other smaller scale social events. Met with 7 other dorm staff members weekly to plan events and resolve conflicts within the dorm. From September 2011 to June 2012 (10 months) Product Design Intern @ Led beta testing and improvements to UI/UX design of the mobile application prior to public launch. Contributed to creating a promotional product video for the Apple app store, compiling marketing materials and assets, and editing product pitches for venture capitalists. From June 2011 to December 2011 (7 months) Research Assistant @ Researched methods and activities that promote design thinking and improve the ideation process, specifically on how innovation and inspiration occurs. Recruited, interviewed and recorded research participants to gather and code information for consolidation. Conducted market research and evaluated innovative industry marketing techniques. From June 2010 to September 2011 (1 year 4 months) Peer Health Educator (PHE) @ Organized health-related events to educate dormitory residents on mental, emotional and physical health. Provided first-aid help and health-related information. Met with other PHEs weekly to monitor general health trends on campus. From September 2010 to June 2011 (10 months)

BS, Product Design @ Stanford University From 2008 to 2012 Tiffany Lau is skilled in: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, Solidworks, Machining, Microsoft Office, Java, Video Coding, Word, HTML, Product Design, Design Thinking, Rapid Prototyping, Microsoft Word, Photoshop