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Thomas Hoehn

Executive Vice President - Digital and Social Media

Digital Marketing Executive | Strategy | Content | Community | Customer-focused

Bentonville, Arkansas

Section title

Thomas Hoehn's Email Addresses & Phone Numbers

Thomas Hoehn's Work Experience

4media group U.S.

Executive Vice President - Digital and Social Media

Bentonville, Arkansas, United States

The Michaels Companies, Inc.

Vice President, Digital Marketing - Community/Content

November 2017 to June 2020

Dallas/Fort Worth Area

Walmart

Senior Director, Digital/Social Marketing

April 2013 to October 2017

Bentonville, Arkansas

Thomas Hoehn's Education

Rochester Institute of Technology

B.S., Printing

Rochester Institute of Technology

A.S, Printing

Columbia Business School

Certificate, Marketing

About Thomas Hoehn's Current Company

4media group U.S.

Member of the executive team. Our focus is built on four key pillars: intelligence, content, communications, and digital. Locations: New York, London, Chicago, DC, Atlanta, Los Angeles, Orlando, and Bentonville.• Leads the digital department managing all digital, social, and paid media projects• Expand the company’s digital client offering as subject matter expert within the media landscape and...

About Thomas Hoehn

📖 Summary

Executive Vice President - Digital and Social Media @ 4media group U.S. Member of the executive team. Our focus is built on four key pillars: intelligence, content, communications, and digital. Locations: New York, London, Chicago, DC, Atlanta, Los Angeles, Orlando, and Bentonville.• Leads the digital department managing all digital, social, and paid media projects• Expand the company’s digital client offering as subject matter expert within the media landscape and changing business environments• Create sales strategies to keep the media and digital department competitive and innovative Bentonville, Arkansas, United StatesVice President, Digital Marketing - Community/Content @ The Michaels Companies, Inc. Lead a diverse team responsible for Michaels' digital marketing programs • Manage multi-million-dollar media and agency budgets and relationships• Results orientation providing online and offline impact measurement• Partner platform relationship management including Google, Facebook/Instagram, Pinterest• Mobile app, business owner. ~6M app downloads• Search Marketing (SEM and SEO) at scale• Industry leading Social Media presence - Facebook, Instagram, YouTube, Pinterest, Twitter• ~700K annual Customer engagements across Facebook, Instagram, Twitter, and YouTube• Led transition of substantial print media spend to digital• Drive change management as part of overall digital transformation• Contributed to 100% e-Commerce YOY growth• Content efforts included 1,500 step-by-step projects, 200+ "How-to" videos, and 5K+ tagged user-generated content (UGC) projects pieces• Set up Online Classroom environment with up to 18 classes per week using a custom front-end and a ZOOM back-end. Participation ranged from 150 to 875 people per class• Other digital scope included Influencer Marketing, Affiliate, Store hours listings, and Website reviews From November 2017 to June 2020 (2 years 8 months) Dallas/Fort Worth AreaSenior Director, Digital/Social Marketing @ Walmart • Lead a team responsible for digital marketing programs including social media and display • Manage multi-million-dollar media and agency budgets and relationships• Innovation using various data sources to provide real-time, relevant and targeted messaging• Lead customer engagement at scale across all social channels providing an "always there" approach for our customers. This scale includes 30+ million Facebook National fans for Walmart US Stores, 4,500+ local store Facebook pages and handling 4.3 million annual interactions on social channels.• Develop robust measurement capabilities for all digital channels including social media From April 2013 to October 2017 (4 years 7 months) Bentonville, ArkansasDirector, Marketing - Social Media @ Walmart • Support development of engaging social media content to build customer relationships• Social media marketing strategy - Develop plans, integrating marketing programs to grow the business through social channels. From January 2012 to March 2013 (1 year 3 months) Bentonville, ArkansasSr. Director, Worldwide Interactive Marketing @ Eastman Kodak Company Social Media: Lead Kodak global strategy and execution across all channels including blogs, Facebook, Twitter, YouTube, LinkedIn, and Flickr. 343M impressions in "owned" media in 2010, 86% growth– Social integrated into product development, support, brand, events, and communications areas. – 55 top-tier speaking engagements in 2010-11– Recognized leader (e.g. CNBC Top 10 list of companies using Twitter)– Positive media mentions in; Forbes, MSNBC, Wall Street Journal, Business Week, AdAge, B2B Magazine– Author: “Social Media Tips: Lessons learned to help your business grow” booklet. – Produce metrics dashboard showing; Reach, Participation, Influence and Impact measures.– CRM content for Welcome and Retention programs sent to over 3.5 million people per month– Photo-educational community site. Visitors/Members index 4x above avg customer revenue– Mobile: App development (3), QR code implementation (contest, packaging), and SMS text tacticsManage Kodak’s global corporate website presence, Kodak.com, a website of over 100,000 pages that spans multiple consumer and commercial business units and includes direct B2C e-commerce. The site averages 183K unique visitors and 1.7M page views per day and is deployed in 34 countries.Brand: Created an interactive experiential brand training program for 19K employees. Vision, positioning, heritage, guidelines, assets/templates, 100+ years of print ads and 50+ years of commercials From February 2008 to December 2011 (3 years 11 months) Event Marketing / Internet Component @ Eastman Kodak Company Led all aspects of online activation including creative direction, development, and on-site execution of top-tier global events such as:• Olympic Games – On-site digital activation: Worldwide content distribution– Beijing 2008 Olympic Games – 308K visits, 1.26 page views to Kodak.com on 34 country sites. Visits from 135 countries. 25.5M impressions on olympic.org, $306K ad equivalent.– Torino 2006 - 80M brand impressions, $1.1M ad equivalent, $242K in online sales of Olympic digital product bundles– Athens 2004 - 37M brand impressions $500Kad equivalent (olympics.com, olympics.org), 261K unique visitors, 75% "new" to kodak.com.– Salt Lake 2002 - Multifunctional role, $100K+ direct revenue, 386K+ visitors (a record), and $2M ad equivalent.– Sydney 2000 - 213K+ visitors, $432K ad equivalent.• Walt Disney World, Epcot and Magic Kingdom, Project team implemented kiosk and Internet technology installations at Kodak facilities onsite. ~1M sessions per year touching >4M people.• Chautauqua Institution: Photo Week – Speakers included photojournalist Steve McCurry, digital camera inventor Steve Sasson, astrophysicist Margaret Geller, and U.S Poet Laureate Billy Collins. Social activation, interviews, classes, 2,000 product demos. Outdoor photo exhibit seen by 150K.• Other Events: 2010 Academy Awards – Red Carpet, 2010 BlogWorld New Media Expo, CES 2009 and 2010, NASCAR Kodak Racing, 24 Hours in Cyberspace, Woodstock ’99, LPGA Tournament at Locust Hill, 1998 World Series, Yankee Stadium, America’s Millennium Celebration 2000, PhotoChats: American Society of Cinematographers, Lilith Fair, Hollywood Producer’s Caucus, digital camera training to the Office of the Vice President of the United States. From January 1999 to December 2011 (13 years) Director, Marketing and Customer Experience @ Eastman Kodak Company - Responsible for Corporate Marketing, Branding, Design, Metrics, Usability, Search Engine Optimization, and Information Architecture of www.kodak.com, a website of over 100,000 pages that spans multiple consumer and commercial business units and includes direct B2C e-commerce. The site averages 160K unique visitors and 1.7M page views per day and is in 34 countries.- Brand – Core team. Global corporate brand identity change. First change to Kodak logo in 34 years.- Leader/Contributor - Kodak blog efforts: http://1000words.kodak.comn- Awarded patent for unique method of displaying images on the Internet. From September 2004 to February 2008 (3 years 6 months) Director of Content Marketing/kodak.com @ Eastman Kodak Company - Developed compelling content initiatives that drove revenue, product trial, traffic, and awareness through kodak.com.- Led the creation of the award winning "Taking Great Pictures" educational area – A critical element of a multi-million dollar site redesign.- Created and implemented extensive cross promotional and related product and learning architecture driving significant traffic to content areas within kodak.com From June 2001 to September 2004 (3 years 4 months) Creative Director of Community for kodak.com @ Eastman Kodak Company - Drove creative direction for community based web applications for Kodak including; live events, 24x7 chat, discussion boards, member created photo-centric webpages- 27% average growth rate was seen at a time when activity across the whole category was in a double digit decline- 28% of traffic to transcript content created from Community Live Events came from external sites exposing new people to kodak.com- “Lead Inventor” on 5 patents filed as a result of Community efforts From October 2000 to May 2001 (8 months) Other Positions @ Eastman Kodak Company 1999–2000 Senior Business Development Manager1996–1999 Manager, Interactive Business Development1988–1996 Customer Equipment Services,Manager, Electronic Publishing Staff From July 1988 to September 2000 (12 years 3 months)


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Frequently Asked Questions about Thomas Hoehn

What company does Thomas Hoehn work for?

Thomas Hoehn works for 4media group U.S.


What is Thomas Hoehn's role at 4media group U.S.?

Thomas Hoehn is Executive Vice President - Digital and Social Media


What is Thomas Hoehn's personal email address?

Thomas Hoehn's personal email address is t****[email protected]


What is Thomas Hoehn's business email address?

Thomas Hoehn's business email addresses are not available


What is Thomas Hoehn's Phone Number?

Thomas Hoehn's phone (501) ***-*998


What industry does Thomas Hoehn work in?

Thomas Hoehn works in the Retail industry.


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Thomas Hoehn's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

5 year(s), 0 month(s)

Thomas Hoehn's Willingness to Change Jobs

Unlikely

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