Image of Thomas Hoehn

Thomas Hoehn's Email & Phone Number

Digital Marketing Executive | Strategy | Content | Community | Customer-focused

Thomas Hoehn's Email Addresses

t****[email protected] Personal Email

Thomas Hoehn's Phone Numbers

(501) ***-*998 Phone number

Thomas Hoehn's Work Experience

4media group U.S.

Executive Vice President - Digital and Social Media

June 2020 to Present

The Michaels Companies, Inc.

Vice President, Digital Marketing - Community/Content

November 2017 to June 2020

Walmart

Senior Director, Digital/Social Marketing

April 2013 to October 2017

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Thomas Hoehn's Education

Rochester Institute of Technology

Columbia Business School

Rochester Institute of Technology

Thomas Hoehn's Professional Skills Radar Chart

Based on our findings, Thomas Hoehn is ...

Private
Easily distracted
Leader

What's on Thomas Hoehn's mind?

Based on our findings, Thomas Hoehn is ...

54% Left Brained
46% Right Brained

Thomas Hoehn's Estimated Salary Range

About Thomas Hoehn's Current Company

4media group U.S.

Frequently Asked Questions about Thomas Hoehn

What company does Thomas Hoehn work for?

Thomas Hoehn works for 4media group U.S.


What is Thomas Hoehn's role at 4media group U.S.?

Thomas Hoehn is Executive Vice President - Digital and Social Media


What is Thomas Hoehn's personal email address?

Thomas Hoehn's personal email address is t****[email protected]


What is Thomas Hoehn's business email address?

Thomas Hoehn's business email address is thomas.hoehn@***.***


What is Thomas Hoehn's Phone Number?

Thomas Hoehn's phone (501) ***-*998


What industry does Thomas Hoehn work in?

Thomas Hoehn works in the Retail industry.


About Thomas Hoehn

đź’Ľ Past Experience

Digital Marketing Executive | Strategy | Content | Community | Customer-focusedThomas Hoehn is currently a Executive Vice President - Digital and Social Media at 4media group U.S in Bentonville, Arkansas, United States. Member of the executive team. Our focus is built on four key pillars: intelligence, content, communications, and digital. Locations: New York, London, Chicago, DC, Atlanta, Los Angeles, Orlando, and Bentonville.• Leads the digital department managing all digital, social, and paid media projects• Expand the company’s digital client offering as subject matter expert within the media landscape and changing business environments• Create sales strategies to keep the media and digital department competitive and innovative. Vice President, Digital Marketing - Community/Content at The Michaels Companies, Inc. from November 2017 to June 2020 (2 years 8 months) in Dallas/Fort Worth Area. Lead a diverse team responsible for Michaels' digital marketing programs • Manage multi-million-dollar media and agency budgets and relationships• Results orientation providing online and offline impact measurement• Partner platform relationship management including Google, Facebook/Instagram, Pinterest• Mobile app, business owner. ~6M app downloads• Search Marketing (SEM and SEO) at scale Industry leading Social Media presence - Facebook, Instagram, YouTube, Pinterest, Twitter• ~700K annual Customer engagements across Facebook, Instagram, Twitter, and YouTube• Lead transition of substantial print media spend to digital• Drive change management as part of overall digital transformation• Contributed to 100% e-Commerce YOY growth• Content efforts included 1,500 step-by-step projects, 200+ "How-to" videos, and 5K+ tagged user-generated content (UGC) projects pieces• Set up Online Classroom environment with up to 18 classes per week using a custom front-end and a ZOOM back-end. Participation ranged from 150 to 875 people per class• Other digital scope included Influencer Marketing, Affiliate, Store hours listings, and Website reviews. Senior Director, Digital/Social Media at Walmart from April 2013 to October 2017 (4 years 7 months) in Bentonville, Arkansas. • Lead a team responsible for digital marketing programs including social media and display • Manage multi-million-dollar media and agency budgets and relationships• Innovation using various data sources to provide real-time, relevant and targeted messaging• Lead customer engagement at scale across all social channels providing an "always there" approach for our customers. This scale includes 30+ million Facebook National fans for Walmart US Stores, 4,500+ local store Facebook pages and handling 4.3 million annual interactions on social channels.• Develop robust measurement capabilities for all digital channels including social media. Director, Marketing - Social Media at Walmart from January 2012 to March 2013 (1 year 3 months) in Bentonville, Arkansas. • Support development of engaging social media content to build customer relationships• social media marketing strategy - Develop plans, integrating marketing programs to grow the business through social channels. Sr. Director, Worldwide Interactive Marketing at East


🎓 Education

Thomas Hoehn's education is deeply rooted in print and marketing. He started his education at Rochester Institute of Technology where he earned a B.S. in Printing. After earning his degree, he moved on to Columbia Business School,where he developed a Certificate in Marketing. Thomas Hoehn has a extensive background in print and marketing. He has been with various organizations such as the American Red Cross, the Chamber of Commerce, and more. firmly entrenched in the printing and marketing industries. This experience gave him the knowledge and experience he currently employs in his professional career. In his previous roles, Thomas Hoehn has displayed hallmark qualities such as unyielding determination and strong work ethic. He is constantly looking to improve his skills and depart his mark in the printing and marketing industries.


đź’ˇ Technical & Interpersonal Skills

Digital Marketing Executive | Strategy | Content | Community Thomas Hoehn is currently a Digital Marketing Executive - Strategy at 4media group U.S in Bentonville, Arkansas, United States. Member of the executive team. Our focus is built on four key pillars: intelligence, content, communications, and digital.Location: New York, London, Chicago, DC, Atlanta, Los Angeles, Orlando, and Bentonville.•Leads the digital department managing all digital, social, and paid media projects• Expand the company’s digital client offering as subject matter expert within the media landscape and changing business environments•Create sales strategies to keep the media and digital department competitive and innovativeVP, Digital Marketing - Community/Content at The Michaels Companies, Inc. from November 2017 to June 2020 (2 years 8 months) in Dallas/Fort Worth Area. Lead a diverse team responsible for Michaels' digital marketing programsVice President, Digital Marketing - Community/Content at The Michaels Companies, Inc. from November 2017 to June 2020 (2 years 8 months) in Dallas/Fort Worth Area. Lead a diverse team responsible for Michaels' digital marketing programsSenior Director, Digital/Social Marketing at Walmart from April 2013 to October 2017 (4 years 7 months) in Bentonville, Arkansas.•Lead a team responsible for digital marketing programs including social media and display•Manage multi-million-dollar media and agency budgets and relationships•Innovation using various data sources to provide real-time, relevant and targeted messaging•Lead customer engagement at scale across all social channels providing an "always there" approach for our customers•Content efforts included 1,500 step-by-step projects, 200+ "How-to" videos, and 5K+ tagged user-generated content (UGC) projects pieces•Set up Online Classroom environment with up to 18 classes per week using a custom front-end and a ZOOM back-end. Participation ranged from 150 to 875 people per class•Other digital scope included Influencer Marketing, Affiliate, Store hours listings, and Website reviews.Sr. Director, Digital/Social Marketing at Walmart from April 2013 to October 2017 (4 years 7 months) in Bentonville, Arkansas.Brand: Created an interactive experiential brand training program for 19K employees. Vision, positioning, heritage, guidelines, assets/templates, 100+ years of print ads and 50+ years of commercials. Event Marketing / Internet Component at Eastman Kodak Company from January 1999 to December 2011 (13 years). Led all aspects of online activation including creative direction, development, and on-site execution of top-tier global events such as:•Olympic Games – On-site digital activation: Worldwide content distribution•Beijing 2008 Olympic Games – 308K visits, 1.26 page views to Kodak.com on 34 country sites. Visits from 135 countries. 25.5M impressions on olymp


Thomas Hoehn’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Thomas Hoehn's Ranking

Ranked #91 out of 1,818 for Executive Vice President - Digital and Social Media in Arkansas

Thomas Hoehn's Personality Type

Introversion (I), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 0 month(s)

Thomas Hoehn's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 73% chance that Thomas Hoehn is seeking for new opportunities

Thomas Hoehn's Social Media Links

/in/thomashoehn /school/rochester-institute-of-technology/ /company/4media-group-inc
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