Sr. Marketing Manager, Digital Video (Amazon Video & Prime Video) @ Amazon
Accomplished leader with creative background and diverse skills encompassing marketing, sales, business development, and products/contents development. Expertise in overseeing full spectrum of marketing including strategic planning, retail marketing, advertising, publicity, PR, direct marketing and sales promotion. Recognized for decisive leadership and proven ability to manage multiple functions and projects simultaneously while meeting goals and deadlines. Talent for
Accomplished leader with creative background and diverse skills encompassing marketing, sales, business development, and products/contents development. Expertise in overseeing full spectrum of marketing including strategic planning, retail marketing, advertising, publicity, PR, direct marketing and sales promotion. Recognized for decisive leadership and proven ability to manage multiple functions and projects simultaneously while meeting goals and deadlines. Talent for solving problems and planning new business with strong creativity. Extensive international experience through working and living abroad, bilingual Japanese/English.
Sr. Marketing Manager, Digital Video (Amazon Video & Prime Video) @ From May 2015 to Present (7 months) Senior Product Manager, Digital Video and Video On Demand @ From September 2013 to May 2015 (1 year 9 months) Senior Advisor @ Marketing Lead
Directed strategic planning of cellular phone business with mobile operators, including short and long-term blueprints for market share and revenue growth.
Analyzed industry trend and competitive landscape, oversaw opportunity identification and evaluation, constructed business cases, and formulated new offers and promotions.
Led market launch of new mobile products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $40 million.
Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns.
Initiated, tracked, and evaluated internal metrics and management reporting to identify marketing/sales performance and effectiveness of programs and offers.
Established and developed close relationships with mobile operators, distributors, and retailers to generate new business leads.
Technical Account Management
Controlled and managed joint development of cellular phones between ODM and mobile operators. Implemented effective quality assurance program to meet customer requirements. Developed close relationships with client’s decision makers, effectively contributed in revenue of $16 million.
Directed and completed millions of tests for customers collaborating with product teams to help identify faults in software, fix defects, and perform retesting to ensure the bugs were fixed. From October 2010 to September 2013 (3 years) Deputy Director @ Marketing Consultant
Setting out short term and midterm retail and media plans for multiple properties and products for US toy maker, which include detailed sales and marketing plans, partnership development with retailers and TV stations, and the project management of the toy launch.
Responsible for sales, production, and planning of the French TV program (the first TV program for France completely produced in Japan) and the Japanese TV animation based on “Monster Hunter” (chosen as one of the top 10 must see animation in 2010). From March 2009 to October 2010 (1 year 8 months) Manager, Business Development and Marketing @ Marketing Communications
Led a team of 7 marketing communications professionals, and managed nationwide promotions and publicity campaigns for mobile phones for NTT Docomo.
Administered annual budget and executed various marketing communications activities including retail promotions, advertising, PR, and online promotions. Coordinated massive 360-degree promotional campaigns and generated more than 200% of sales goal.
Deployed and directed 20 retail marketing professionals nationwide. Developed all retail support programs for 12 distributors and 300+ selected retail stores. Coordinated production and distribution of collaterals such as brochures, freebies, and other point-of-sales materials.
Championed online and mobile marketing strategy. Initiated innovative websites and promotions such as a combination of online pre-order and viral marketing which contributed to securing initial sales. Made full use of word-of-mouth marketing techniques and generated buzz amongst core target consumers.
Controlled schedule and budget of overall go-to-market programs of new mobility products launch.
Worked closely with product team and quality assurance team to align with sales and marketing activities. Negotiated with relevant sections and made adjustments for on-time launch and successful sales reaching, achieved original targets not only for delivery time but also for quality.
Devised product marketing especially in contents area for China, Taiwan, Hong Kong and Japan. Planned and sourced contents for mobile phones. Liaised with local R&D departments to negotiate and close contracts with third parties.
Conceived the company’s first project to leverage Japanese contents to products in China. Achieved 120% sales by succeeding in full differentiation to competitors. From 2004 to 2008 (4 years) Game Director @ Initiated, conceptualized, designed, and directed a production of “Dino Crisis 3” for Xbox.
Led a team of 20 to 50 creative staff in US and Japan. Directed every aspect of the game, including script, game design, characters, maps, camera, motions, sound effects and music. From 2000 to 2004 (4 years) Game Designer @ Led game designing for PlayStation, Dream Cast and Nintendo64 videogames. Designed maps, creatures and other game specifications for “Resident Evil” series.
Coordinated overseas localizing - translated game script and text data, recorded and edited voice data for “Resident Evil” and “Dino Crisis” series.
Conducted quality assurance processes to deliver products with highest quality. From 1999 to 2000 (1 year) Licensing Business Expert @ Handled character rights licensing business outside of Japan. Continually introduced new characters to licensees for 2 years, generating $5 million in business annually.
Negotiated with licensees and drafted contract documents for various licensing products including videogames, motion pictures, soundtracks, comics, and toys. From 1997 to 1999 (2 years)
BA, Compartive Culture @ Sophia University From 1991 to 1997 Tetsuro Oyama is skilled in: Mobile Devices, Strategy, Product Marketing, Management, Business Development, New Business Development, Leadership, Program Management, Product Management, Account Management, Digital Video, Digital Marketing, Digital Strategy, Marketing, Online Marketing, Marketing Management, Integrated Marketing, Competitive Analysis, Advertising
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