I am a leading Social Marketing Strategist, Brand Evangelist, CMO and Keynote Speaker. In March 2009 I started using and evangelizing the term ROR (hashtag #RonR), Return on Relationship™. My book, Return on Relationship was released 1/29/13. I have a deep online background beginning in 1997 working with Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo! More recently I was the CMO of e.l.f. Cosmetics, EyesLipsFace.com where I built an award winning social media presence. In December 2009 I became a member of the OpenSky, Board of Advisors, and as Chief Social Marketing Officer, from 2010-2011, took an active day-to-day role building their social media presence and social commerce strategy. On May 1st, 2011 I left OpenSky and accepted the position of Chief Social Marketing Officer at Collective Bias and whose Advisory Board I joined a few in January 2011. Effective August 31st, 2013 I left Collective Bias and remain a shareholder. In the words of Collective Bias Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!" I am on on the Advisory Boards of Aptaris, Blue Calypso, Brand Innovators, Crowdsourcing Week, Dynamic Signal, OpenSky, and SheSpeaks. Many people in the social media world know me for my enthusiastic, energetic & undeniably personal connection to people. I am the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. Return on Relationship, ROR, #RonR is the basis of my philosophy…It’s All About Relationships!

Author - How to Look People in the Eye Digitally @ In today's digital world it's all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates and text messages where it's easy to let a connection or a conversation fall through the cracks. We're super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people. In How to Look People in the Eye Digitally, Ted re-introduces us to the one-on-one communication skills we've forgotten in our rush to new technologies. He shows us how we've let social and mobile technologies hold us back, and teaches us new ways to use the people skills we already have to stay connected in an authentic, human way. Through anecdotes from his own experiences as a busy, socially connected executive and single dad, plus examples from brands that are getting it right, Ted inspires new ways to build relationships online that truly grow and prosper. The book went on sale via Amazon the end of March 3, 2015... http://tedrub.in/1vp8Oma From March 2015 to Present (10 months) Advisory Board Member @ Hundreds of organizations use Dynamic Signal's Employee Advocacy platform to ignite brand awareness, employee engagement and revenue. "Empower your Employees... and they will Power your Brand." ~Ted Rubin From January 2014 to Present (2 years) Advisory Board Member @ Aptaris is a comprehensive solution for marketing and promotions management. GoAptaris.com From November 2013 to Present (2 years 2 months) Tampa/St. Petersburg, Florida AreaSocial Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO Brand Innovators @ Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR. In the words of Collective Bias Co-Founder John Andrews when Ted left his role as Chief Social Marketing Officer... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!" Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, and #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29th, 2013. His latest book, How To Look People in the Eye Digitally, was released January 2015. Connect with Ted... http://TedRubin.com or @TedRubin From September 2013 to Present (2 years 4 months) Greater New York City AreaSenior Strategy Advisor, Social Media @ This is just one of many initiatives I have undertaken. I am excited to be supporting Adelaide Schaeffer, the awesome force of nature Founder, and her dedicated passionate team, who are doing remarkable work making the lives of children all over the United States better in so many ways. Honored to be a part of this organization. From September 2013 to Present (2 years 4 months) Co-Author of Return on Relationship @ Return on Relationship™... simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing. ROR is used to define and educate companies, brands, and people about the importance of creating authentic connection, interaction, and engagement personally and with consumers. The book went on sale via Amazon the end of January 29, 2013... http://bit.ly/rorbook From January 2013 to Present (3 years) Advisory Board @ Development and extension of SheSpeaks social presence. Blogging Community development and relationship building. Social Commerce strategy. From September 2010 to Present (5 years 4 months) Advisory Board @ Social Marketing Strategy... with an emphasis on Social/Relationship Commerce. From December 2009 to Present (6 years 1 month) Advisory Board @ Initially engaged as a Social Marketing Strategist and Brand Evangelist which evolved into an Advisory Board role. From January 2011 to June 2015 (4 years 6 months) Advisory Board @ Strategic Social Marketing and Brand Advocacy From January 2011 to June 2015 (4 years 6 months) Chief Social Marketing Officer @ In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!" I led organizational marketing, including working with all members of the team with regard to best practices, social implementation, and overall social marketing strategy. Took a lead role maximizing market share by promoting Collective Bias in the social media, partnership and client space including marketing, blogger and social media industry events. I was a brand ambassador to not only the corporate, prospective partner and social media world, but will lead those efforts within the blogging community. Collective Bias® is a social shopper media company that drives retail sales through the coordinated creation of social media stories. Through Social Fabric®, Collective Bias connects shoppers with the brands and retailers shoppers use in their daily lives to drive conversations on a wide variety of social media platforms. Their stories build consumer engagement and brand loyalty, ultimately leading to sales conversion. Social Fabric® is a private and proprietary community of social shopper influencers with a reach of over 60MM that delivers daily engaged impressions across the social media universe. Brand Advocates within Social Fabric create content in a storytelling fashion, weaving their shopping experience and product usage into a creative, compelling and engaging story. They take their stories and share them across various social platforms including Facebook, Twitter and Pinterest. I created cbSocially™, a social syndication engine , that takes the content generated by Social Fabric members and syndicates it through relevant media verticals in the social space. cbSocially’s monthly reach exceeds over 30MM. From April 2011 to August 2013 (2 years 5 months) Advisory Board @ Collective Bias is a content marketing company that weaves organic social content into real-life stories to create millions of impressions, drive organic SEO and ultimately sales for brands and retailers like Starbucks, Nestle, Elmer's and Walgreens. Collective Bias' Social Fabric® community made up of over 1,200 social influencers with a reach of over 40 MM produces more meaningful media than any other traditional vehicle to date. From January 2011 to August 2013 (2 years 8 months) Advisory Board @ Business plan implementation, platform usability, social marketing strategy. From January 2011 to September 2012 (1 year 9 months) Social Marketing Strategist @ Engaged for a six month effort to formulate and execute a social marketing strategy for MARS and to build social marketing/media awareness within the organization. Mission accomplished. From September 2011 to February 2012 (6 months) Social Marketing/Engagement Advisor @ Guided Big Fuel in their engagement strategy, blogger relationship development, and growth of the Big Fuel social presence.Worked closely with Holly Pavlika and the MOMentum brand development. From October 2010 to October 2011 (1 year 1 month) Chief Social Marketing Officer @ In December 2009 Ted became a member of the OpenSky, Board of Advisors, and as Chief Social Marketing Officer, from 2010 to 2011, took an active day-to-day role building their social media presence, engaging and interacting with the blogging community, and working with other worthwhile potential partners in the media and publishing communities. Was on the executive management team that re-directed and developed the pivot strategy for OpenSky in 2011. From March 2010 to May 2011 (1 year 3 months) Chief Marketing Officer @ The e.l.f. Cosmetics marketing team, under my direction, made remarkable inroads as a presence online, in the media, and with the consumer. I led a big thrust into strategic partnerships, cross promotion, media exchange, and most significantly built an enviable social media presence. Sales in Q1 of 2009 were a 300% increase over Q1 2008, and Q2 came in + 150%, Q3 was the same range, and Q4 was an increase over 2008 as well . e.l.f. is not just an etailer, but has come to be viewed as a social commerce site and a beauty and trendsetting destination site with in excess of 2.4MM members, 10-12MM page views per month, and a few hundred thousand monthly unique visitors. e.l.f. is a very consumer engaged, viral, word-of-mouth brand, with a huge social media/blogger following that I personally orchestrated and built. http://www.eyeslipsface.com/buzz http://www.eyeslipsface.com/philosophy http://www.eyeslipsface.com From June 2008 to March 2010 (1 year 10 months) Senior Managing Director, Business & Corporate Develpoment @ Trained and managed the 100+ team of real estate finance brokers and support personnel operating out of eleven offices. Had full responsibility for sales strategy and implementation, developing individual sales targets, incentive programs and recruiting. Achieved billion dollar target three months ahead of plan and became the fastest growing brokerage in the US (according to Crain’s). Led all aspects of strategic development, sales, and business development for RealProspex, the most innovative commercial real-estate-listing site in the US. The concept brings real estate professionals information to make informed decisions and close deals that might otherwise be overlooked. • Negotiated revenue-generating and search enhancing contracts. • Identified and closed strategic opportunities in a competitive market – including involvement in M&A activity. • Led product strategy and directed product initiatives across multiple functionalities. • Trained and led ten sales professionals. From August 2005 to June 2008 (2 years 11 months) Consultant @ Formed in 2000 to address the growing need for outsourced strategic and business development, sales, and professional business management expertise in the online business community. From 2000 to 2008 (8 years) President & CEO @ Led turnaround that took a days-before-bankruptcy operation into the arms of Modern Holdings (a private equity firm) for 7x earnings (4x the 2003 purchase price). Sale hinged on my retention for at least one post-acquisition year. • Inherited a 30-person organization in NYC, Chicago, and SF. Significantly lowered overhead, recruited/trained a highly effective sales force, & discontinued the sales management function (handled myself). • Increased ad sales 200% and improved the quality of the talent represented; giving end users a more valuable product. • Introduced new online directories, a magazine (Raw), and a 2nd revenue-producing Web site. Was key decision maker on all Web properties, strategies, and business models. • Negotiated & managed all business partnerships & contracts including content distribution, affiliate agreements, printing and advertising. • Set mktg goals, sales quotas; supervised all functions, managed day-to-day operations, and led daily/weekly team meetings. From June 2003 to August 2005 (2 years 3 months) Vice President, Business Development @ Directly managed Internet media buying and planning (CPM/CPC/CPA/PFP) for membership acquisition; analyzed direct marketing data for planning purposes; search engine optimization (SEO), and placement. • Worked closely with business units in the development of their products, working cross functionally to assign resources and integrate into production. • Developed and negotiated new business proposals with existing and new clients. • Reported directly to the CEO/Founder, Allan Levy. From June 2002 to May 2003 (1 year) Vice President, Corporate Sales & Business Development @ Ran every aspect of the $30-million corporate division of this online floral and gift provider. Led a team of more than 50 employees in sales, business development, marketing, merchandising, contract negotiation, customer service, and budgeting. • Bested sales quotas and established 1-800-FLOWERS.COM as the corporate gift incentive-program leader. • Managed and trained the Relationship Manager Sales Team, which focused on strategic and leveraged relationships including frequent flyer programs, co-branded licensing, credit card promotional opportunities, and database-acquisition programs. • Defined the corporate sales strategy, implemented process controls, and forged strategic alliances. • Integrated and managed a customer loyalty platform to increase sales, customer retention, and satisfaction. From June 1999 to May 2000 (1 year) Senior Vice President, Sales & Marketing @ Brought on to restructure and renegotiate product offerings in order to attract a strategic investor. Electronic Arts [Nasdaq: ERTS] made a significant June 1999 investment and redirected the company’s overall focus. • Developed $2-million in business during my six-month tenure. • Revised promotion design to maximize the value of clients' audience and increase their return on investment. • Managed sales, business development, account management, and marketing; managed twelve professionals. From January 1999 to June 1999 (6 months) Vice President, Sales @ Scaled and continued development of Yoyodyne's most successful and only profitable product, "Get Rich ClickSM". • Blew away sales projections from $20,000 in February 1998 to sales in excess of $2.5 million in the back half of that year – beating projections by more than 200 percent. • Recruited, trained, supervised, and motivated a team of eight sales professionals. • Yahoo! acquired Yoyodyne, Inc. in October 1998. From November 1997 to January 1999 (1 year 3 months)

B.S. Economics and Business, Marketing @ Cornell University From 1976 to 1980 Ted Rubin is skilled in: Online Marketing, Social Media, Blogging, Word Of Mouth Marketing, Social Marketing, Return on Relationship™, Team Building, Social Marketing Strategy, Social Commerce, Shopper Marketing, Mashable Contributor, Online Advertising, Relationship Marketing, Integrated Marketing, SEO