Politics, Globalization, Terrorism, Organised Crime @
University of Leeds
Head of Sales, MMS Northern Europe @ My role is to manage the UK and Benelux Mid Market sales team which currently comprises of 16 sales managers, including 1 team lead. From January 2015 to Present (1 year) Senior Sales Manager, Agency & Direct @ Criteo has grown to be a global technology company that enables e-commerce
Head of Sales, MMS Northern Europe @ My role is to manage the UK and Benelux Mid Market sales team which currently comprises of 16 sales managers, including 1 team lead. From January 2015 to Present (1 year) Senior Sales Manager, Agency & Direct @ Criteo has grown to be a global technology company that enables e-commerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers. With our predictive software algorithms, coupled with deep insights into consumer intent and purchasing habits, we are able to price and deliver highly relevant and personalised advertisements in real-time. Every day we are presented with billions of opportunities to connect users with relevant messaging. Partnering with our clients to optimise our advertising placement decisions based on data and activity on their website. Criteo helps improve online shopping by allowing them to reach more customers and to increase their volume of online sales.
•Responsible for prospecting and closing key clients within the Retail, Travel and Classifieds
verticals (Comscore Top 250)
•Leading pitch’s for Criteo’s desktop and mobile retargeting products
•Manage the relationships with all of the UK’s largest agencies which involves regularly training for
various account teams.
•Manage the technical implantation for all new clients signed which involves liaising with different
areas of the business
•Oversee the management of launched accounts and work closely with the account strategists to
maximise performance and ensure growth. This involves up-selling and cross-selling all new
•Responsible for attending all social, search, display, affiliate and new media events in the UK From May 2013 to Present (2 years 8 months) London, United KingdomSales and Account Manager, UK @ •UK sales and account manager responsible for signing over 150 new MMS clients in the travel,
retail, fashion and classified verticals.
•Accountable for the sales cycle from lead generation, composition of proposals, through to campaign integration and launch
•Analysis of daily / weekly / monthly reports for the accounts, optimising up to circa 40 a quarter
•Analyse the campaign key metrics to detect anomalies in trends (CTR, CVR, CPA)
•Main point of contact for all new business through UK Affiliate Networks From November 2011 to Present (4 years 2 months) London, United KingdomConsultant @ MC Partners are a specialist financial services recruitment firm. With 8 years experience recruiting for high profile clients we have continually delivered a quality driven service and have developed a reputation as a leading supplier of choice within our chosen markets. By building long term and sustainable relationships we leverage our networks to track and monitor leading talent, in the following business areas: Change Management, Risk Management, Finance and Management Consulting.
I am a specialist Finance recruiter focusing on placing financial candidates into leading organisations within the banking, trading and insurance sectors.
The candidates are high calibre finance and banking professionals from qualified accountants through to board level across a diverse range of contract and interim solutions. From January 2011 to November 2011 (11 months) Media Buyer/Affiliate Network Manager @ Media Buyer/ Affiliate Network Account Manager for Prime Gaming, for the entire English market. In charge of working directly with Affiliate Networks, monitoring and optimizing the campaigns to make them as successful as possible.
I am also responsible for purchasing time and advertising space across the internet which involves negotiating rates and extensive research.
As a whole, my role involves the everyday management of existing campaigns, finding new business opportunities to expand the brand even more. Affiliate Marketing, Social media and Display Advertising are all aspects that I explore and work with. From November 2009 to January 2011 (1 year 3 months) Customer Service and Marketing Manager @ From December 2008 to November 2009 (1 year) Researcher @ I was responsible for updating the system about the latest terrorist events in Pakistan and news regarding the terrorist organization, Hezbollah.
I helped to organise the 2009 World Summit on Counter Terrorism and I was the transcriber for the Prime Minister of Israel as well as for numerous other lecturers. From September 2008 to February 2009 (6 months)
JFSPolitics, Globalization, Terrorism, Organised Crime @ University of Leeds Talia Toff is skilled in: Online Advertising, Retargeting, Affiliate Marketing, Online Gaming, Digital Media, Media Buying, Digital Marketing, Sales, Sales Presentations, Web Analytics, Account Management, New Business Development, E-commerce
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