TJ Nokleby has five years of related work experience in demand generation marketing, campaign management, email marketing, customer acquisition, marketing strategy, and sales in multiple industries. He has extensive multi-cultural experience with the ability to develop and implement innovative demand generation tactics in the SaaS space, generating targeted B2B leads. TJ Nokleby is well known for the ability to think creatively, lead and manage projects, and execute on difficult tasks.
Demand Generation Campaign Manager @ Currently managing and generating 70% of all leads for InsideSales.com’s B2B sales through email marketing campaigns. Delivers the campaign from start to finish, including planning, testing, evaluating and reporting. From April 2014 to Present (1 year 9 months) Provo, Utah AreaMusician/Lead Guitarist @ TJ plays lead guitar and writes music for the award winning Indie/Rock group Parlor Hawk.
- Featured artist on Sons of Anarchy with 2 songs on the season finale of Season 6.
- iTunes 'Best of 2010' Singer-songwriter Indie Spotlight.
- Yamaha/TuneCore Sampler w/ 20,000+ downloads
- 2012 IMA award winner for acoustic song of the year From April 2009 to Present (6 years 9 months) Provo, Utah AreaMarketing Campaign Manager @ Manage and deliver revenue generating marketing campaigns to selected vertical/customer sectors across product areas. Takes ownership for planning, scheduling, budgeting and delivering across these areas. The key responsibilities are as followed:
1) Campaign Execution- Planning, management, driving improved results, budget, and reporting and analysis of campaigns.
2) Media Buyer- Research and identify online and print publications that best reach the potential Goal Zero customer and negotiate rates and marketing mix with publishers/media groups to assure optimal price, cpm, impressions, email collection, share of voice, click through rates, etc.
3) Customer Intelligence- Resident expert on the Customer. Identify and use key sources of information to understand customers within the target markets. From September 2013 to April 2014 (8 months) Customer Acquisition Coordinator @ -Managed Email Marketing- Grew list by 100% from 50k to over 100k subscribers. (Mail Chimp, Basic HTML)
-Pioneered and managed Retargeting/Remarketing Program
-Launched and managed Affiliate Marketing Channel
-Ran numerous AdWords Campaigns. From September 2012 to September 2013 (1 year 1 month) Assistant Manager and Sales Representative @ - Helped team reach over $6M in revenue in a summer
- Personally sold $240K in revenue during the summer (4 Month Period) From February 2012 to September 2012 (8 months) Provo, Utah AreaSales Manager and Sales Representative @ - Personally sold over $1M in revenue
- Empowered and effectively managed teams averaging over 1.2M in sales revenue each summer.
- Leading sales representative and top recruiter From October 2006 to February 2012 (5 years 5 months)
BS Marketing, Minor in Business Managment, Business, Management, Marketing, and Related Support Services, Graduated @ Utah Valley University From 2008 to 2013 TJ Nokleby is skilled in: Sales, Sales Process, Marketing, Direct Sales, Cold Calling, Account Management, Marketing Research, Sales Management, Google Adwords, PPC, Marketing Communications, Advertising, Online Advertising, Leadership, Digital Marketing