Image of Sydney Sloan

Sydney Sloan

Sr. Director, Customer Experience Marketing @ Jive Software

Chief Marketing Officer at SalesLoft, Startup Investor and Advisor

Menlo Park, California

Ranked #1,353 out of 27,060 for Sr. Director, Customer Experience Marketing in California

Section title

Sydney Sloan's Work Experience

Jive Software

Sr. Director, Customer Experience Marketing

February 2012 to October 2014

San Francisco Bay Area

Adobe Systems

Director, Customer Marketing

2010 to 2011

Ottawa, Canada Area

Adobe Systems

Director, Product Marketing & Operations, Enterprise

2007 to 2010

Ottawa, Canada Area

Sydney Sloan's Education

University of Southern California - Marshall School of Business

Bachelor of Business Administration (B.B.A.)

Queen's University

Executive Program

University of Southern California

BA

Sydney Sloan's Professional Skills Radar Chart

Based on our findings, Sydney Sloan is ...

Introspective
Creative
Strategic

What's on Sydney Sloan's mind?

Based on our findings, Sydney Sloan is ...

54% Left Brained
46% Right Brained

Sydney Sloan's Estimated Salary Range

About Sydney Sloan's Current Company

Jive Software

Built a customer marketing team to support net new business acquisition through the use of customer advocates and social channels. Introduced customer value engineering team to develop financial justification models and business value metrics to help customer quantify the value of their Jive deployment. Increased customer engagement and loyalty online through customer community and social channels; as...

Frequently Asked Questions about Sydney Sloan

What company does Sydney Sloan work for?

Sydney Sloan works for Jive Software


What is Sydney Sloan's role at Jive Software?

Sydney Sloan is Sr. Director, Customer Experience Marketing


What is Sydney Sloan's personal email address?

Sydney Sloan's personal email addresses are s****[email protected], and s****[email protected]


What is Sydney Sloan's business email address?

Sydney Sloan's business email address is s****[email protected]


What is Sydney Sloan's Phone Number?

Sydney Sloan's phone (213) ***-*108


What industry does Sydney Sloan work in?

Sydney Sloan works in the Computer Software industry.


Who are Sydney Sloan's colleagues?

Sydney Sloan's colleagues are Darrick Alford, Sam Inyang, Emily Kasper, Selena Ventura, John Libretto, Michael Yanis, Lauren Langley, Daniel Andrews, Elaine Saso, and Angel Olavarria


About Sydney Sloan

📖 Summary

Sr. Director, Customer Experience Marketing @ Built a customer marketing team to support net new business acquisition through the use of customer advocates and social channels. Introduced customer value engineering team to develop financial justification models and business value metrics to help customer quantify the value of their Jive deployment. Increased customer engagement and loyalty online through customer community and social channels; as well as in person programs such as global users groups and the annual JiveWorld social business conference. Developed cohesive communication program to align all customer communications and cross sell and up-sell programs via existing communication channels. Also managed partner go to market function to build out JIve's ecosystem, reseller programs to drive business growth through strong partnerships. From February 2012 to October 2014 (2 years 9 months) San Francisco Bay AreaDirector, Customer Marketing @ Defined global go to market priorities for Adobe’s $400m Customer Experience Management business including key marketing campaigns targeted to CMO’s, digital strategists and CIOs that aligned with sales focus and customer success measurements. Lead high performing team of CEM strategists and customer evangelists to increase share of voice in the market and assist sales in key account opportunities. From 2010 to 2011 (1 year) Ottawa, Canada AreaDirector, Product Marketing & Operations, Enterprise @ Managed global team responsible for messaging, positioning, pricing, sales enablement and support for annual double digit revenue growth product line targeting to Financial Services, Government and large commercial accounts. During this time the business grew from $140m to $300m. From 2007 to 2010 (3 years) Ottawa, Canada AreaGroup Product Marketing Manager, Developer Technologies @ Managed product marketing and developer acquisition strategies for Adobe Flex (now Flash Builder) and ColdFusion product lines after Adobe’s acquisition of Macromedia. Lead first major product launch of the newly combined company to establish Adobe as a provider of developer tooling for Rich Internet Applications (Web 2.0.) Our goal was to grow a 1+ million developer community against fierce competition from open source AJAX technologies and Microsoft Silverlight. From 2005 to 2007 (2 years) Ottawa, Canada AreaGroup Product Marketing Manager, LiveCycle Enterprise Suite @ Lead the rebranding and re-packaging for JetForm (aka Accelio) product group after the company was acquired by Adobe in 2002. This was the first technology platform offered by Adobe which combined electronic forms, business process management, PDF security and document management into a single integrated J2EE platform which was sold direct to enterprise and government customers. From 2002 to 2005 (3 years) ottawa, canada areaDirector, Industry Solutions @ Created new industry solution go-to-market strategy targeting Line of Business buyers with solutions built on the JetForm technology platform which was traditionally sold into IT departments. Working closely with product management we defined and launched 6 repeatable solutions in 3 industry segments—Government, Financial Services and Manufacturing—including 2 solutions jointly with Accenture. From 2001 to 2002 (1 year) Ottawa, Canada AreaDirector, Product Marketing @ Transformed declining eForms product line to fastest growing business unit, doubling revenue in 3 years to over $20 million. Managed pricing, product packaging, positioning, competitive analysis, partner marketing and sales enablement. From March 1999 to April 2001 (2 years 2 months) Ottawa, Canada AreaSr. Manager, Demand Generation @ Lead team to deliver corporate marketing programs, events and advertising across Asia, Europe and the Americas. Introduced the first customer conference, sales incentive programs and advertising campaigns for the company. From March 1995 to March 1999 (4 years 1 month) greater new york city areaEvent Coordinator @ The Special Event conference was an annual tradeshow for event professionals. Responsible for telemarketing program to recruit over 5,000 paid attendees. Introduced sponsorship program to secure new revenue and reduce costs from companies like Hiram Walker and Miller Brewing. Lead recruitment and coordination of local event companies to produce “show-stopping” evening events. From January 1993 to February 1995 (2 years 2 months) Greater Los Angeles AreaNational Marketing Services Specialist @ Coordinated national & international tradeshows for the food services division, including evening events and special appearances by Nestle Corporate chefs. Responsible for planning executive retreats, customer appreciation events and sales incentive trips. From May 1992 to November 1993 (1 year 7 months) Greater Los Angeles Area Sydney Sloan is skilled in: Sales Enablement, Product Marketing, International Marketing, Strategic Planning, Digital Marketing, Enterprise Software, Go-to-market Strategy, Product Launch, Marketing Strategy, Partner Marketing, Customer Experience, Customer Marketing, Salesforce.com, Solution Selling, Digital Strategy, Product Management, Strategy, Management, Marketing, Integrated Marketing, Demand Generation, Affiliate Marketing, Business Development, Leadership, Program Management, Strategic Partnerships


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In a nutshell

Sydney Sloan's Personality Type

Introversion (I), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 3 month(s)

Sydney Sloan's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 72% chance that Sydney Sloan is seeking for new opportunities

Sydney Sloan's Achievements

Achievers Club (as awarded by sales team)

Issued by Sales · January 1996

Marketing Team of the Year (for launch of Flex)

Issued by Adobe · April 2004

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