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Michelle Gass's Email & Phone Number

President of Levi Strauss & Co.


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About Michelle Gass

đź“– Summary

Michelle Gass is the President and CEO of Levi Strauss & Co., a globally recognized brand and iconic American company. Gass brings a wealth of retail and consumer-focused experience to her role, making her an instrumental leader in the company's continued success and growth. With a strong track record of driving innovation, strategic growth, and operational excellence, Gass is a visionary leader who is dedicated to delivering the best-in-class products and experiences to Levi's customers around the world.

Gass joined Levi Strauss & Co. in 2013 as the Executive Vice President and Chief Customer Officer, where she quickly made an impact by leading the transformation of the company's direct-to-consumer business. Under her leadership, Levi's has experienced significant growth in its global e-commerce business and retail footprint, while enhancing the overall customer experience. As President and CEO, Gass continues to drive the company's digital and omni-channel strategies, ensuring that Levi's remains at the forefront of retail innovation.

Prior to joining Levi Strauss & Co., Gass held several leadership positions at Starbucks Corporation, where she played a pivotal role in transforming the company into a global consumer brand. As the President of Seattle's Best Coffee and a Senior Vice President of Marketing, Gass led the brand's revitalization efforts, driving significant growth and expanding its presence in the highly competitive coffee market. Her success at Starbucks earned her a reputation as a strategic and results-oriented leader with a keen understanding of consumer behavior and market trends.

Gass's extensive retail and consumer background also includes leadership roles at Procter & Gamble and PepsiCo, where she gained invaluable experience in brand management, marketing, and business development. Throughout her career, Gass has demonstrated a relentless focus on building strong, customer-centric brands and delivering innovative products and experiences that resonate with consumers. Her ability to cultivate a deep understanding of consumer preferences and market dynamics has been a catalyst for driving sustainable growth and differentiation for the companies she has led.

As the President and CEO of Levi Strauss & Co., Gass is dedicated to upholding the company's legacy of innovation, authenticity, and social responsibility. Under her leadership, Levi's has continued to prioritize sustainability and responsible business practices, while maintaining its position as a global leader in denim and apparel. Gass is committed to advancing the company's Environmental, Social, and Governance (ESG) initiatives, ensuring that Levi's remains a force for positive change in the fashion industry and beyond.

In addition to her professional endeavors, Gass is deeply passionate about empowering women and promoting diversity and inclusion in the workplace. She serves on the board of International Women's Forum (IWF) and is a strong advocate for gender equality and female leadership. Gass's commitment to fostering a diverse and inclusive corporate culture has been pivotal in shaping Levi's as a progressive and forward-thinking company, dedicated to creating opportunities for all its employees.

Overall, Michelle Gass's leadership at Levi Strauss & Co. represents a powerful combination of strategic vision, operational excellence, and a deep commitment to enhancing the consumer experience. Her innovative approach, combined with a relentless focus on driving sustainable growth and positive social impact, has solidified her as a transformative leader in the retail and apparel industry. As Levi's continues to evolve in a rapidly changing retail landscape, Gass's leadership will undoubtedly play a pivotal role in shaping the company's future success and legacy.


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