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Suzana Shaw

Mobile Energy Team Lead @ Red Bull

MBA Candidate at University of Denver / 15 years of Marketing, Sales, and Operations in CPG

Los Angeles Metropolitan Area

Ranked #1,173 out of 23,460 for Mobile Energy Team Lead in United States

Section title

Suzana Shaw's Email Addresses & Phone Numbers

Suzana Shaw's Work Experience

Red Bull

Mobile Energy Team Lead

July 2005 to May 2007

Greater Los Angeles Area

Sheraton Hotels & Resorts

Public Relations Intern

January 2005 to May 2005

Hawaiian Islands

Red Bull

Student Brand Manager

May 2004 to May 2005

Hawaiian Islands

Suzana Shaw's Education

Hawaii Pacific University

B.A., Communications

2000 to 2001

University of Denver - Daniels College of Business

Master of Business Administration - MBA, Marketing

2020 to 2022

University of Hawaii at Manoa

BA, Communications and Public Relations

2001 to 2005

Suzana Shaw's Professional Skills Radar Chart

Based on our findings, Suzana Shaw is ...

Strong sense of self

What's on Suzana Shaw's mind?

Based on our findings, Suzana Shaw is ...

50% Left Brained
50% Right Brained

Suzana Shaw's Estimated Salary Range

About Suzana Shaw's Current Company

Red Bull

Product and brand expert of Red Bull Energy Drink in Los Angeles County. Reported daily field activity, product inventory, identified future sampling opportunities and created daily team missions.

Frequently Asked Questions about Suzana Shaw

What company does Suzana Shaw work for?

Suzana Shaw works for Red Bull

What is Suzana Shaw's role at Red Bull?

Suzana Shaw is Mobile Energy Team Lead

What is Suzana Shaw's personal email address?

Suzana Shaw's personal email address is s****[email protected]

What is Suzana Shaw's business email address?

Suzana Shaw's business email address is s****[email protected]

What is Suzana Shaw's Phone Number?

Suzana Shaw's phone (**) *** *** 361

What industry does Suzana Shaw work in?

Suzana Shaw works in the Consumer Goods industry.

Who are Suzana Shaw's colleagues?

Suzana Shaw's colleagues are Mark Greene, Rebecca Pearman, Greg Willits, Pamela Ng, and Carolyn Tao

About Suzana Shaw

📖 Summary

Mobile Energy Team Lead @ Red Bull Product and brand expert of Red Bull Energy Drink in Los Angeles County. Reported daily field activity, product inventory, identified future sampling opportunities and created daily team missions. From July 2005 to May 2007 (1 year 11 months) Greater Los Angeles AreaPublic Relations Intern @ Sheraton Hotels & Resorts ·Intern for the Public Relations Department for all four Sheraton owned hotels in Waikiki Beach. Prepared press releases, newsletter layout, and assisted in event coordination. From January 2005 to May 2005 (5 months) Hawaiian IslandsStudent Brand Manager @ Red Bull Built brand image, belief, and loyalty at the University of Hawaii. Developed campus marketing plan, coordinated sampling missions, placed POS, and sales opportunities on campus. From May 2004 to May 2005 (1 year 1 month) Hawaiian IslandsMarketing, Sales, and Operations Consultant @ Independent Contractor Provide marketing, sales, and operations support to start-up natural brands such as Genius Juice, Bright Foods, Pulp Story, and Chill CBD Tea- Advise founders with field marketing, contract staffing, event management, POS and asset development through 30+ vendor relationships. - Created custom social media content and managed Sprout Social account to help increase engagement by 30% over 6 months.- Assisted with 10+ projects including ingredient sourcing, production, quality assurance, logistics, accounting, and website updates.- Account management and merchandising for Genius Juice across natural channels in So Cal to increase VPO and placement.- Launched Bright Bar into 16 Whole Foods stores in SoPac region with demo coordination and brand ambassador training. Los Angeles, CAMarketing Director @ DIABOLO Beverages Implemented marketing initiatives for an emerging natural, French-inspired beverage company with over 3000 accounts across 18 states.- Managed part-time promotional staff of 50 team members in 7 markets. Monitored staffing agencies for nationwide activations. Oversaw daily operations by maintaining weekly demo scheduling, team communication, auditing & reporting. Dispatched up to 40 sampling events a week of on/off-premise sampling, guerrilla, merchandising routes, and local events. Optimized marketing budget of $500K per year.- Identified event sponsorship opportunities and negotiated partnership terms to increase ROI. Collaborated with the sales team to align promotional efforts with sales objectives in key territories and accounts. Reported on quarterly marketing activity to the owner.- Created social media content and initiatives to grow consumer engagement. Built relationships with influencers for product reviews, giveaways, event collaboration, and partnerships. Launched collegiate marketing programs at influential universities to drive retail sales.- Maintained promotional inventory in 5 storage warehouses. Developed branding and marketing assets with a part-time graphics designer. From January 2012 to August 2017 (5 years 8 months) Los Angeles, CACorporate Services and Event Coordinator @ Irwin Naturals Provided event management and operational support for leading nutritional supplement company.- Planned and executed corporate events, tradeshows and golf tournaments for key retail accounts: Wal-Greens, CVS, GNC, 7-11, and Coordinated venue research, logistics, equipment needs, event communication, travel arrangement and scheduling.- Managed ad hoc projects for Human Resources, Legal, Sales, and Executive Services. Support facilities management in planning and design of building projects. From December 2008 to December 2011 (3 years 1 month) Greater Los Angeles AreaField Promotions Coordinator @ Advantage Sales & Marketing Managed retail marketing and merchandising for large consumer electronic client, Epson. Drove 90% compliance in event execution at consumer electronics stores nationwide.- Collaborated with 6 District Sales Managers (DSM) in the deployment of 400 field representatives. Trained field representatives on client products, and proprietary software, ResultsNOW. Monitored and provided QA checks.- Created field data reports for DSM’s for sales attribution and process improvement suggestions. From May 2007 to June 2008 (1 year 2 months) El Segundo, CAHead of Field and Retail Marketing @ More Labs Lead field and retail marketing to venture backed start-up, whose mission is to create science-backed products that help you feel great.- Pioneered field marketing efforts of Morning Recovery, a liquid-dietary supplement for hangovers, with 2 million bottles sold in the first 2 years. Executed over 1000 marketing activations across 340 venues in key retail markets: Los Angeles, San Francisco, and Chicago.- Strategic planning, management and execution of field and trade marketing budget. Developed monthly marketing calendars with demos, merchandising, guerrilla sampling, and local event activations to support retail, drive top funnel awareness, and distribute 250K samples.- Launch brand and college ambassador program of 57 members to increase brand awareness, education, and customer acquisition online. Design all aspects of program structure from recruiting, on-boarding, CRM implementation, training materials, and payroll.- Support brand partnerships with TAO Group, REVOLVE, Sugarfina, WeWork, and Insomniac Events by executing co-branded sampling events and experiences. Maximize product exposure and trail among key consumer demographics that drives sales online and offline. - Managed inventory of marketing collateral, event infrastructure, point-of-sales materials, and retail displays that drive incremental sales. From May 2018 to November 2019 (1 year 7 months) Los Angeles, California

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In a nutshell

Suzana Shaw's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 1 month(s)

Suzana Shaw's Willingness to Change Jobs



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