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Cobham, Kent, United Kingdom
James Villa Holidays
June 2015 to Present
Relocation from US to UK
Relocation from US to UK
May 2015 to May 2015
Head of Sales and Marketing promoted to Global Head of Marketing
August 2011 to April 2015
Head Of Marketing - Regional Bauer Radio Stations (Maternity cover contract)
September 2010 to August 2011
Manchester, United Kingdom
Head of Venue Marketing
February 2010 to September 2010
London Clubs International
Regional Director of Marketing
October 2007 to February 2010
Belle Vue Greyhound Stadium (GRA Limited)
Group Marketing Manager
September 2005 to October 2007
August 2003 to September 2005
What company does Susie White work for?
Susie White works for James Villa Holidays
What is Susie White's role at James Villa Holidays?
Susie White is Marketing Director
What industry does Susie White work in?
Susie White works in the Leisure, Travel & Tourism industry.
A confident, enthusiastic and hard working marketing Vice President / Director who possesses the vision, ability and enthusiasm needed to drive overall revenue growth. A highly organized and consistent individual who can quickly comprehend complex managerial scenarios and find solutions. A true mentor possessing outstanding leadership qualities to motivate others and build both internal and external relationships enhancing the performance of every business she has worked at.Marketing Director @ From June 2015 to Present (7 months) Relocation from US to UK @ From May 2015 to May 2015 (1 month) Head of Sales and Marketing promoted to Global Head of Marketing @ Integral part of the management team seeing Natural Retreats growth from £2m turnover to £20m turnover in 4 years including launching in the US. Created, launched and developed Natural Retreats brand identities and products across vacations, real estate, experiences and outfitting. Reporting directly to the Exec, lead teams of up to 12 employees on both sides of the Atlantic to ensure all KPIs from enquiries, ADR, ADH, repeat visitation, brand loyalty, customer satisfaction, conversion and web metrics are hit to achieve revenue targets. Developed and executed full on and off line marketing strategies for inquiry driving and lead generation. Set pricing for all vacations, introducing dynamic pricing and revenue management in 2012. Full management of distribution channels including OTA’s, affiliates. Portals, wholesalers and agents. • Responsible for all enquiries both on and off line, web revenue, customer funnelling, analysis, feedback and strategy change. • Forged and maintained key relationships with influential stakeholders including tourist boards, agencies, business owners, venture partners and high net worth individuals to secure revenue. • Brand articulation / rebrand for Natural Retreats including new global vacation website • Turned round PR company from 2012 seeing £3m EAV in 2013 and £7m EAV in 2014 • Execution and measurement of all marketing campaigns, spanning online and offline mediums. • Developed and managed a multi-channel marketing approach including advertising, PR, distribution, affinity, marketing and events in the UK and US. • Full launch, brand, campaign and website launches for 3 real estate property projects –driving 100,000+ unique visitors / year & 1 / 50 successful leads over achieving all revenue targets set. • External agency management – PR, Web dev, UI / UX & digital strategy. From August 2011 to April 2015 (3 years 9 months) Head Of Marketing - Regional Bauer Radio Stations (Maternity cover contract) @ Management of the on-going development of an integrated Marketing & Communication strategy for 22 local radio stations and 3 national digital radio stations. Directly responsible for the marketing budget for each station ensuring spend equates to positive uplift in reach, market share and total radio hours. • Development of Brand Articulation projects for 4 key stations. Establishing the profile and positioning of the brands with internal and external stakeholders. • Organized first national trade event for the Magazines and Radio division repositioning the Bauer brand. • Leading member of an internal content, ideas and revenue generating team with Bauer Magazines including More! Closer, heat and FHM. • Developed and implemented Social Media guidelines and strategy across the Radio and Magazine business. • Management of all press and marketing for 5 live concerts for a combined audience of c500,000. From September 2010 to August 2011 (1 year) Manchester, United KingdomHead of Venue Marketing @ Responsibility for a team of 4 within the Venue Marketing Department. Developing and Managing the execution of strategic and tactical marketing activity across; Match day Tickets, Season Tickets, Hospitality, Museum & Tour, Red Café and Conference & Events totaling £110m in revenue. • Introduction and management of Affiliate Marketing program showing an uplift in referral ticket sales by 50%. • Management of all external agencies, appointing new creative agency through tender. • Committee member of the Environmental team working towards ISO14001 and BS8901. • Structured training and mentoring of the Venue Marketing Team ensuring mapped career progression. • Introduced controlled planning and tracking of all marketing activity. • Launched PR activity for all areas of the venue. • Scoped and developed two micro sites which increased online hospitality sales by 30%. • Project managed special events including Player of the Year, SoccerAid and United Relief From February 2010 to September 2010 (8 months) Regional Director of Marketing @ Responsible for the Marketing and Sales teams at four casinos; Manchester235, Alea Leeds, Alea Nottingham & Alea Glasgow with budgetary control of c £8million per annum. Managed the change of entry regulations from a legal membership requirement to a loyalty program exceeding recruitment targets by 200% across all sites. • Launched Alea Leeds, September 2008, on the smallest budget group wide, with the highest return in the first trading quarter. • Exceeding all sites budget expectations in difficult trading conditions. • Development and implementation of group wide digital marketing campaign, including ‘new’ social media increasing on-line traffic by 150%. • Restructure of Sales and marketing teams centrally and at each venue to ensure top commercial performance. • Setting and delivering key KPI’s at each site on a weekly, monthly and annual basis. • Created a training and development program for all sales, marketing and customer facing staff. • Negotiating mutually beneficial partnerships and affiliate program for the group. • Leveraging marketing best practices throughout the organizatio From October 2007 to February 2010 (2 years 5 months) Group Marketing Manager @ Multi site marketing of races and events 4 times a week. Planning & execution of promotional and tactical strategies – full marketing mix. From September 2005 to October 2007 (2 years 2 months) Marketing Executive @ Full mix role for B2B & B2C telecoms company. Lead generations programs, buying and cleansing data, abundance of analysis. From August 2003 to September 2005 (2 years 2 months) BA(hons) 2.1, Business and Strategic Marketing @ Manchester Metropolitan University. From 2002 to 2005 Ashton On Mersey Susie White is skilled in: Project Management, Marketing, Marketing Strategy, Creative Direction, Online Marketing, Digital Marketing, Digital Strategy, Google Analytics, Google Adwords, Content Strategy, Web Analytics, Web Project Management, Change Management, Marketing Communications, Advertising
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 7 month(s)
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