Seasoned marketing professional with consumer product experience encompassing strategic planning, direct marketing, creative development oversight, media planning & buying, public relations, new product development/launch management, sales promotion, trade show/event planning/promotion, merchandising and market research across multiple market segments both domestically and internationally. Possess outstanding communication and relationship building skills. Adept at creating persuasive content. Thrive on handling
Seasoned marketing professional with consumer product experience encompassing strategic planning, direct marketing, creative development oversight, media planning & buying, public relations, new product development/launch management, sales promotion, trade show/event planning/promotion, merchandising and market research across multiple market segments both domestically and internationally. Possess outstanding communication and relationship building skills. Adept at creating persuasive content. Thrive on handling multiple projects concurrently with strong detail, problem solving and follow-through capabilities.
Manager, Segment Marketing - Builder/Repair & Replace/Installer @ From July 2015 to Present (5 months) Segment Manager @ From May 2013 to Present (2 years 7 months) North Olmsted, OhioDirector of Marketing @ Contour Products, Inc. is an established brand leader in consumer products, focusing on the comfort solutions category with distribution in the mass market and home care industry.
Appointed to the company's management team in 2007 and was instrumental in carving out a niche for premium support cushions, specialty pillows and comfort/positioning aids in the home care industry for a product line that had previously been promoted solely through mass market channels.
Developed and implemented marketing strategies and supporting tactics that helped to build the business from the ground up on the home care side, experiencing substantial year over year sales increases since 2009.
Instrumental in the new product development process from evaluating concept viability to finalizing designs; responsible for creating and executing launch strategies, product positioning and developing effective sell through tactics which vary by channel.
Oversee and direct all creative/graphic design projects including development of compelling direct mail campaigns, award winning retail packaging and effective collateral materials.
Collaborate with sales to create product training materials, presentations and marketing messages to support business activities for Home Medical Equipment, Pharmacy, Wholesale, Catalog and Retail distribution channels.
Craft and execute comprehensive print campaigns in HME trade journals that have driven substantial sales growth over the past three years.
Design business tools and programs for medical resellers to support their sales efforts.
Directed the creation of and wrote content for a new B2B corporate website in 2012 and launched the company's first product catalog in 2011.
Cultivate and maintain strong media relationships and provide relevant editorial materials which have resulted in position company as an industry leader.
Tasked with leading the effort to develop merchandising and point of purchase systems for HME/Drug Store environments in 2013 From June 1993 to Present (22 years 6 months) Account Executive @ A mid-sized advertising agency that served local and national clients including McDonald & Company Investments and COSE, Cleveland's Council of Smaller Enterprises
Facilitated the development and execution of major campaigns involving high end television production, print advertising, radio production and corporate pieces for a variety of clients.
Supervised copy writing and production and directed press runs for printed materials.
Played key role in company's new business development efforts. From January 1992 to June 1993 (1 year 6 months) Cleveland/Akron, Ohio AreaAccount Executive @ Develop marketing strategies to expand business which increased billings by 20%
Gathered and analyzed competitive pricing intelligence From September 1991 to December 1992 (1 year 4 months) Cleveland/Akron, Ohio Area
B.S., Marketing/Consumer Services @ The Ohio State University From 1986 to 1991 College Prep @ Magnificat High School From 1982 to 1986 Susan Sarko is skilled in: Marketing and communications management, writing, strategic planning, Social Media Marketing, Consumer Packaged Goods Marketing, Catalog Marketing, Managing Agency Relationships, Integrated Marketing Plans, Online Marketing, Marketing Strategy, Agency Relationship Management, Direct to Consumer, Co-marketing, Cross Channel Marketing, Global Brand Development, Copywriting, Media Relations, Direct Marketing
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