Consumer Insights Manager at Microsoft
Greater Seattle Area
Blueocean Market Intelligence
Consumer Insights & Catagory Analyst for Microsoft (Redmond)
October 2012 to December 2013
Greater Seattle Area
MMI Venture Advisory
Business Development and Marketing Strategist
December 2010 to October 2012
Warner Bros. Entertainment Group of Companies
New Products and Strategic Initiatives, Project/Marketing Manager, WB Digital Distribution
July 2009 to November 2010
Burbank, California
Warner Bros. Entertainment Group of Companies
Worldwide High Definition Market Expansion, Management Development Executive, Warner Home Video
July 2008 to June 2009
Burbank, California
Chart Group Advisors
Mergers & Acquisition MBA Summer Associate
May 2007 to August 2007
Women for Women International
Deputy Director of Communications
February 2005 to July 2006
Knight Ridder Newspapers
National Correspondent, Washington Bureau
December 2000 to December 2004
Johns Hopkins University SAIS
Pew International Journalism Fellow
September 2000 to December 2000
Congressional Quarterly
Senate Reporter
April 1998 to December 2000
USA TODAY
Freelance Foreign Correspondent
August 1999 to August 1999
APTV, C-SPAN, Access Hollywood
Freelance Producer/Guest Producer
February 1997 to April 1998
The Washington Post
Freelance Foreign Correspondent
November 1996 to January 1997
CNN
Field Producer/Assignment Editor (Freelance)
February 1996 to November 1996
ABC News
Producer Apprentice and Off-air Reporter
October 1994 to October 1995
The Washington Post
Research Assistant & Freelance Reporter
June 1994 to October 1994
University of Chicago
News Assistant
1993 to 1994
The Washington Post
Paris Bureau Intern
June 1993 to August 1993
ABC News
Research Intern, London Bureau
October 1992 to April 1993
London, United Kingdom
ABC News
Nightline Intern
June 1992 to September 1992
What company does Sumana Chatterjee work for?
Sumana Chatterjee works for Blueocean Market Intelligence
What is Sumana Chatterjee's role at Blueocean Market Intelligence?
Sumana Chatterjee is Consumer Insights & Catagory Analyst for Microsoft (Redmond)
What industry does Sumana Chatterjee work in?
Sumana Chatterjee works in the Computer Software industry.
📖 Summary
Experience in consumer-centric market analytics and research, with focus on delivering data-driven recommendations for Category Management, retail strategy, marketing, merchandising, assortment planning and product development. Adept at leading cross-functional and international teams, engaging with stakeholders across levels and collaborating within highly matrixed organizations. Past experience with business development, partnership development and marketing strategy with start-ups and in the digital entertainment space WINS @ Microsoft: delivered global consumer insights to inform strategic and tactical business decisions for OEM, Retail and Operator Channels partnerships managed by the Category Management Team @ Warner Bros: led stakeholder engagement and marketing strategy development for Flixster beta launch; developed deal terms, financial analysis and negotiation strategy for content JV; managed $45 million marketing partner and promotions budget, including retail/category management investments; negotiated with CE partners for worldwide revenue-generating deals @ Journalism: Pulitzer Prize nominee; winner: Overseas Press Club Award, George Polk International Journalism Award and the Livingston Award, among others From Reporter to Strategist to Doer: - Expert researcher of market trends & the story behind the story - Able to quickly analyze information & formulate sound recommendations - Expert at building rewarding professional relationships & networks of allies - Skilled at engaging & inspiring others to meet and exceed goals Specialties: Market Intelligence | Business Development | Relationship Cultivation | Strategic Partnerships and Alliances | Go-to-Market & Digital Launch StrategiesConsumer Insights & Catagory Analyst for Microsoft (Redmond) @ From October 2012 to December 2013 (1 year 3 months) Greater Seattle AreaBusiness Development and Marketing Strategist @ From December 2010 to October 2012 (1 year 11 months) New Products and Strategic Initiatives, Project/Marketing Manager, WB Digital Distribution @ From July 2009 to November 2010 (1 year 5 months) Burbank, CaliforniaWorldwide High Definition Market Expansion, Management Development Executive, Warner Home Video @ From July 2008 to June 2009 (1 year) Burbank, CaliforniaMergers & Acquisition MBA Summer Associate @ From May 2007 to August 2007 (4 months) Deputy Director of Communications @ From February 2005 to July 2006 (1 year 6 months) National Correspondent, Washington Bureau @ From December 2000 to December 2004 (4 years 1 month) Pew International Journalism Fellow @ From September 2000 to December 2000 (4 months) Senate Reporter @ From April 1998 to December 2000 (2 years 9 months) Freelance Foreign Correspondent @ From August 1999 to August 1999 (1 month) Freelance Producer/Guest Producer @ From February 1997 to April 1998 (1 year 3 months) Freelance Foreign Correspondent @ From November 1996 to January 1997 (3 months) Field Producer/Assignment Editor (Freelance) @ From February 1996 to November 1996 (10 months) Producer Apprentice and Off-air Reporter @ From October 1994 to October 1995 (1 year 1 month) Research Assistant & Freelance Reporter @ From June 1994 to October 1994 (5 months) News Assistant @ From 1993 to 1994 (1 year) Paris Bureau Intern @ From June 1993 to August 1993 (3 months) Research Intern, London Bureau @ From October 1992 to April 1993 (7 months) London, United KingdomNightline Intern @ From June 1992 to September 1992 (4 months) MBA @ Yale University - Yale School of Management From 2006 to 2008 BA @ University of Chicago From 1990 to 1994 General Course @ London School of Economics and Political Science From 1992 to 1993 Sumana Chatterjee is skilled in: Business Development, Business Strategy, Strategic Partnerships, Partner Management, Partnership Development, New Venture Development, Media & Entertainment, Digital Entertainment, Marketing Strategy, CRM, Start-ups, Entrepreneurship, Entertainment, Product Marketing, Strategy, Integrated Marketing
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 1 month(s)
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