Hi, my name is Steve Knezevich. I am a Director of Strategy focused on cross-platform storytelling and marketing. I am currently based in Los Angeles. I am grateful that my work is also my passion. I am a hard working, results-driven, focused professional with 20+ years experience. I have created and managed campaigns for global companies. I am a strategic leader and thrive in developing opportunities in new business. My strengths lie in uniting and focusing teams around insight-driven creative ideas. My passion is to maximize creative potential and empower efficiency to solve business problems. I like to be part of creating brand stories designed to reach consumers in unprecedented ways. I like to hang out at the intersection of storytelling and technology. I seek to create a timeless emotional impact on consumers, optimism and a passion for brands. Brands include: 20th Century Fox Amazon Studios AMC ArenaNet Blizzard Capcom CCP Games Electronic Arts Epic Games Funcom GamersFirst Kixeye Mattel Microsoft Netflix Nexon Penguin Books Playstation Sony Online Entertainment Square Enix Universal Studios The Walt Disney Company

Director of Strategy @ From January 2015 to Present (1 year) Freelance Strategist (Temporary) @ From November 2014 to January 2015 (3 months) Portland, Oregon AreaSenior Strategist @ Clients include: 20th Century Fox Amazon Studios Netflix From August 2013 to October 2014 (1 year 3 months) Greater Los Angeles AreaSenior Digital Strategist @ Clients include: ArenaNet Blizzard Capcom CCP Games Disney Electronic Arts Epic Games Funcom GamersFirst Kixeye Mattel Microsoft Nexon Sony Online Entertainment Square Enix Trion Worlds Warner Brothers ● Provide integrated business, digital and social strategy solutions in response to client RFPs. ● Developed, wrote and established agency thought leadership around how to sustain online awareness throughout a product launch timeline ● Helped to develop user flows, user experience, user interface, wireframes and acquisition strategy across connected digital frameworks ● Ensured overall campaign objectives and development process were in line with the top line creative and big idea thinking ● Developed accountable ROI and CRM systems for enabling scalable program effectiveness based on user engagement, impressions and earned media actions ● Worked closely with in-house designers, copywriters and programmers to establish project scope and capabilities to fit into product timeline and meet client expectations by providing strategic leadership aligned to core brand and audience ideals ● Presented to clients both in-person and remotely throughout the sales and production process to help further expand client knowledge and the benefits of incentivized sharing portals, cross platform mobile functionality and utilizing in-game hooks and tie-ins to social media and digital marketing promotional efforts at retail and industry and consumer events ● Expanded and furthered “big idea” thinking, by establishing an in-house social media framework in all relevant client pitches and ideation brainstorming sessions by providing the most relevant, up-to-the-minute research. ● Wrote stories focused on up-to-the-moment interactive digital and social campaigns for the A-List Daily, an insider's forum for video game marketing managed by the agency. Helped grow content strategy and outreach for the site resulting in doubling the overall readership. From March 2010 to August 2013 (3 years 6 months) Sponsorship Coordinator Consultant @ ● Established co-marketing and branding opportunities for Los Angeles non-profit repertory cinema, most notably with the LA Weekly ● Responsible for monetizing partnerships and establishing equity in co-marketing trade with creative director to assure initiatives are in place and well positioned for maximum brand penetration From July 2009 to July 2010 (1 year 1 month) Greater Los Angeles AreaBrand Management Consultant @ ● Managed marketing and planning related to new media projects and brand outreach efforts for the original independent west coast record label. Launched Delicious Vinyl DJ for the iPhone, a music rhythm game featuring real time scratching over classic label catalog tracks ● Established digital brand strategy for launch of clothing line and online marketplace From May 2009 to February 2010 (10 months) Greater Los Angeles AreaProduct Manager @ ● Managed and led global teams driving sales for cross platform console product launches. Spearheaded and executed worldwide integrated marketing plans valued upwards of $200M in 8 years that built franchise awareness and sold more than 100M units to date ● Developed campaign objectives, strategies, brand identity frameworks, product positioning, retail promotions, public relations asset planning, budgets, timelines and profit and loss forecasting for titles ● Worked closely with internal departments and external partners to ensure all marketing efforts were consistent with the brand identity and delivered according to deadline, process and quality standards. ● Aided in conceptualization of the Rockstar Games Social Club, an online game portal for stat tracking, video sharing, community participation and tagging of in-game music available for purchase on Amazon. Engineered Sharepoint workflow management and built Artesia Digital Asset Management metadata solution for archival needs ● Established the company as a leader in the interactive space by promoting a competitive presence in emerging technologies like YouTube, Facebook, Twitter and MySpace. Created co-promotions that generated new awareness for integrated consumer marketing by maximizing in-game ad placements, partnerships and revenue From January 2001 to February 2009 (8 years 2 months) Business Development Consultant @ ● Provided business development, marketing and operations consulting for worldwide independent apparel retailer involved in streaming in-house radio station (viva-radio.com) to over 192 stores worldwide ● Helped to organize contributor based content playlists, blog launch and PR outreach to expand core corporate identity and retail branding messages toward key lifestyle demographic ● Launched first international in-store sale initiative of Sebastien Tellier “Sexuality” (RecordMakers) on CD and LP From October 2007 to November 2008 (1 year 2 months) Web Producer, Art Production & Graphic Design @ ● Established first e-commerce enabled launch of company website (xlarge.com), increasing sales revenues exponentially every month Oversaw inventory control, order processing, customer service, returns, and merchant bank verification maintenance ● Provided graphic design for in-house graphics department for production of sales materials, catalogs and advertising for seasonal clothing lines (X-Girl, Mini) and accessories ● Provided graphic design and production for outside clients including Capitol Records (Beastie Boys, Hurricane, Ben Lee, Grand Royal Records), Girl / Chocolate Skateboards, and Polydor Records From 1993 to 2000 (7 years) Greater Los Angeles AreaEditor / Art Director @ ● Designed, wrote and edited stories and layouts for the official Beastie Boys fanzine featuring cover stories about Lee ‘Scratch’ Perry and the evolution of the synthesizer - over 100,000 copies sold and distributed worldwide ● Secured the etymology of the word “mullet” which appeared in the magazine for inclusion in the Oxford English Dictionary From 1992 to 1995 (3 years) Greater Los Angeles Area

MFA, Writing @ California Institute of the Arts From 1995 to 1997 BFA Cinema-Television, Critical Studies @ University of Southern California From 1991 to 1995 Kenmore East Senior High School From 1987 to 1991 Steven Knezevich is skilled in: Marketing Strategy, Interactive Marketing, Video Games, Social Media, Social Media Marketing, Digital Strategy, Digital Marketing, Graphic Design, Integrated Marketing, Advertising, New Media, Digital Media, Social Networking, Brand Development, Online Marketing