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Steven Godlewski

Senior Digital Marketing Specialist ◆ Competitive Analysis ✔ Channel Development ✔ eCommerce Manage

Digital Marketing Executive ◆ E-Commerce Consultant ►Expert Lead Strategist ► Tech Visionary ►Seeking Qual Freelancers

Bloomington, Illinois, United States

Steven Godlewski's Work Experience

Caterpillar Inc.

Senior Digital Marketing Specialist ◆ Competitive Analysis ✔ Channel Development ✔ eCommerce Manage

May 2011 to April 2017

Peoria, Illinois Area

PillFreeVitamins LLC

Owner/SEO Manager ◆ New Business Development ✔ Resource Management ✔ Conversion Optimization

April 2003 to July 2014

IT Consulting

Web Designer/SEO Manager ◆ Strategy Evolution ✔ Market Analysis ✔ E-Commerce Internet

2003 to 2004

Steven Godlewski's Education

Western Governors University

Master of Science (M.S.), Information Security and Assurance

2011 to 2013

Western Governors University

Bachelor of Science (B.S.), Information Technology—Security

2010 to 2011

Steven Godlewski's Professional Skills Radar Chart

Based on our findings, Steven Godlewski is ...

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Steven Godlewski's Estimated Salary Range

About Steven Godlewski's Current Company

Caterpillar Inc.

Caterpillar Inc. is an American corporation that designs, manufactures, markets and sells machinery, engines, and financial products to customers via a worldwide dealer network.As Senior Digital Marketing Specialist, I am a top-tier decision-maker directing, from concept to implementation, Caterpillar’s new strategies and online marketing programs to increase traffic and revenue through SEO and SEM on over 55...

Frequently Asked Questions about Steven Godlewski

What company does Steven Godlewski work for?

Steven Godlewski works for Caterpillar Inc.


What is Steven Godlewski's role at Caterpillar Inc.?

Steven Godlewski is Senior Digital Marketing Specialist ◆ Competitive Analysis ✔ Channel Development ✔ eCommerce Manage


What is Steven Godlewski's personal email address?

Steven Godlewski's personal email address is st****[email protected]


What is Steven Godlewski's business email address?

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What is Steven Godlewski's Phone Number?

Steven Godlewski's phone (217) ***-*382


What industry does Steven Godlewski work in?

Steven Godlewski works in the Marketing and Advertising industry.


About Steven Godlewski

📖 Summary

Senior Digital Marketing Specialist ◆ Competitive Analysis ✔ Channel Development ✔ eCommerce Manage @ Caterpillar Inc. Caterpillar Inc. is an American corporation that designs, manufactures, markets and sells machinery, engines, and financial products to customers via a worldwide dealer network.As Senior Digital Marketing Specialist, I am a top-tier decision-maker directing, from concept to implementation, Caterpillar’s new strategies and online marketing programs to increase traffic and revenue through SEO and SEM on over 55 different B2B and B2C websitesOverseeing Google, viral marketing, social media marketing, and general SEO / SEM is only part of my responsibilities at Caterpillar. On the path to Subject Matter Expert, I consult and guide executives and managers of various business units on SEO / SEM concepts, best practices and objectives.These concepts, practices and objectives can’t be executed or accomplished without optimizing AdWords with Google, generating business case studies, leveraging web analytics to rank websites effectively through targeted keywords, designing and implementing YouTube advertising campaigns, and maximizing paid search budgets through CTR increase: all performed under my watch. Key Activities and Achievements:☛ Supervising the design, implementation and management of YouTube adverting campaign for Cat Brand, which generated over 4.2 million views to 3 video series exposing (2.5 million, 1.2 million, 555,000) ☛ Designing and implementing a highly successful analytics tracking strategy on e-Commerce website that continues to drive close to $1 billion in sales annually☛ Increasing Cat.com organic visitor traffic by 122% overall and 121% for unique visitors; growing search phrases visitors used to find site by 272%☛ Improving unique keywords and phrases used to organically find the site from 33,832 to 92,441 in 10 months☛ Expanding Caterpillar.com organic visitor traffic by 181% overall and 175% for unique visitorsFor more information about my responsibilities and achievements with Caterpillar Inc., please feel free to contact me. From May 2011 to April 2017 (6 years) Peoria, Illinois AreaOwner/SEO Manager ◆ New Business Development ✔ Resource Management ✔ Conversion Optimization @ PillFreeVitamins LLC Pill Free Vitamins is a distributor of Life Force International™, a manufacturer of liquid vitamins, calcium, weight loss products, and other nutritional supplements, promoting healthy energy, baseline nutrition, and bone and joint repair and relief. As Owner and SEO Manager, I am proud to have led all operations for this new highly profitable start-up online Nutritional Supplement retail business: developing the website and SEO and social media strategy from the ground up, and implementing site security and monitoring Internet facing web server for possible intrusions. Thanks to an extensive business development and marketing background, I created and built pages in PhotoShop and Flash, and utilized page optimization, titles, keywords, and online marketing strategies to maintain high SEO analytics. My role is also to recruit, mentor and motivate more than 50 distributors to set and manage business goals and personal growth criteria. Key Contributions and Achievements:☛ Building a retail website from the ground up that consistently ranked #1 in Google for a keyword that offered more than 4 million results for more than 5 years☛ Pioneering an exceptionally profitable online business that grew from zero to $360,000 in net sales in only 4 years☛ Developing strong KPIs and marketing analyses—utilized Google analytics to develop reporting tools to forecast future SEO strategy and to leverage future online strategy with analytic results☛ Conceptualizing Internet security plan with secured Apache web and mail server with consistent patch applications, developed security documentation and performed monthly reviews for compliance, and performed regular penetration testing for internal and external networks☛ Managing an annual $100,000 web advertising budget and a separate $26,000 marketing budget From April 2003 to July 2014 (11 years 4 months) Web Designer/SEO Manager ◆ Strategy Evolution ✔ Market Analysis ✔ E-Commerce Internet @ IT Consulting IT Consulting specialized in conceptualizing and implementing strategies and online marketing programs to increase traffic and revenue through SEO/SEM.As Web Designer/SEO Manager, I managed social media campaigns and optimized various website components including meta tags, copy, linking and site map. Further, I leveraged web analytics and managed ranking effectively with targeted keywords and ability to match with relevant content page. I also built websites from scratch and implemented SEO plans, which were modified to align to business KPIs for B2B and B2C markets with various demographics. From 2003 to 2004 (1 year) Director of IT ◆ Project Management ✔ E-Commerce Manager ✔ Client Relations @ Unext As Director of IT, I supervised a staff of 85 personnel in six locations across different teams: System Administration, Help Desk support, Hardware Training, Application Specialists and Sales Support. During my tenure, I also provided problem-solving analyses and resolved end-user issues and complaints. Always hands-on, I configured, administered and supported exchange server and clients, supported all MS Office clients using IMAP and an active directory, and led the implementation of more than 500 workstations. Key Activities and Accomplishments: ☛ Managed an IT budget of more than $350,000☛ Administered and supported a 6-node, 450-client Windows 95/98/NT/2000 and Macintosh Network; configured, administered and supported of TCP/IP☛ Spearheaded the testing of systems before production deployment—managed deployment, administered and supported Oracle 11.0.3 CRM, human resource and finance applications☛ Implemented patch upgrades, locked down systems for end-user desktops, configured firewall and established a disaster recovery plan From 1999 to 2003 (4 years) Hire SEO Manager ◆ Social Media Marketing ✔ Market Trends ✔ E-Commerce Internet ✔ Web Master @ Hire SEO Manager Hire SEO Manager is a company that conceptualizes and implements new strategies and online marketing programs to increase traffic and revenue through SEO. Working as the SEO Manager, I designed and implemented successful online marketing programs that provided valuable solutions that maximized program profits and rankings, and increased consumer traffic while driving business growth.Breaking down that description overview means I was a Strategist, managing social media campaigns and optimizing various website components including meta tags, copy, linking and site map. I was also responsible for leveraging web analytics and managing ranking effectively with targeted keywords and ability to match with relevant content pages. I built - from the ground up - websites and implemented SEO plans, and adjusted as necessary with business KPIs.A full listing of my Technical Certifications appears further down on my LinkedIn profile. Senior Software Developer ◆ Process Improvement ✔ Web Design ✔ Web Master @ InfoSource, Inc. As the point person for a learning design-and-development team, I assigned projects, developed timelines, delegated tasks, and managed resource availability. By the time I left the position, I had managed more than 100 projects and a high output of CBT development. The scope of work ranged from the initiation of ideas through completion and implementation. Further responsibilities included developing learning concepts, scripts and a testing plan, and implementing a quality assurance management plan. From 1996 to 1999 (3 years)


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In a nutshell

Steven Godlewski's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

5 year(s), 0 month(s)

Steven Godlewski's Willingness to Change Jobs

Unlikely

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