SVP, Global Marketing and Communications @ Staples
Bachelor of Science (BS) @
University at Albany, SUNY
Steven Fund is a senior marketing executive with demonstrated success in building some of the world’s best-known brands, driving growth and strengthening reputation at companies in the consumer goods, retail and tech industries. He is a proven leader and strong business partner with extensive background across the strategic, creative and analytic aspects of marketing. He has worked
Steven Fund is a senior marketing executive with demonstrated success in building some of the world’s best-known brands, driving growth and strengthening reputation at companies in the consumer goods, retail and tech industries. He is a proven leader and strong business partner with extensive background across the strategic, creative and analytic aspects of marketing. He has worked at some of the most respected companies in the world, including Intel, PepsiCo, P&G, McKinsey & Company and Staples.
Chief Marketing Officer @ Responsible for Intel's global marketing strategy, brand management, product positioning, market research, advertising, partner marketing, retail channel marketing, digital marketing, social media, and global communications. Intel is the 9th best global brand according to Interbrand. From June 2014 to Present (1 year 6 months) SVP, Global Marketing @ Senior Vice President of Global Marketing at Staples, the world’s largest office products company and second largest internet retailer, with $25 billion in annual sales. Responsible for setting brand, marketing and communication strategy across all markets and business units worldwide and for leading a global team of more than 300 associates.
Led the creation of Staples’ centralized global marketing expert center, bringing together brand management, customer insights, advertising (internal agency) and marketing communications, media planning and buying, digital marketing, public relations, internal communications, sports marketing, events management and community relations.
Redefined the brand through evolved company vision, brand promise and new tagline. From July 2010 to May 2014 (3 years 11 months) Global Marketing Director, Gillette Male Premium Systems @ Led the global expansion of Gillette Fusion to more than 80 markets worldwide, making it the fastest brand in P&G’s history to reach $1 billion in annual net sales -- within two years of launch. Was one of fewer than 20 individuals in P&G’s history to be named “Harley Procter Marketer” the highest distinction in marketing and was also a member of the Global Marketing Officer Circle of Excellence, representing the top 1% of the company’s marketing function. From 2005 to July 2010 (5 years) VP, Brand Management @ Repositioned a Global internet company with presence in over 40 countries, from a stand-alone search engine to a network of vertical offerings achieving top 5 destination based on monthly unique users. Company was sold for $5.4 Billion. From 2000 to 2004 (4 years) Director, Marketing Diet Colas @ Owned strategic vision, brand strategy and annual operating plan for 3 brand 700MM case ($4B retail sales value) portfolio of diet cola brands including the national launch of Pepsi One introduced nationally 100 days post FDA approval of new sweetener, driving it to a top 10 category brand, four months post introduction. From 1991 to 1999 (8 years) Consultant @ From 1987 to 1991 (4 years)
NYU Stern School of Business Steven Fund is skilled in: Competitive Analysis, Marketing Strategy, Cross-functional Team Leadership, Consumer Products, Product Marketing, Brand Management, Customer Insight, Product Launch, Segmentation, Integrated Marketing, Strategy, Analytics, Brand Development, Advertising, Strategic Partnerships
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