Global senior executive with comprehensive marketing, strategic and leadership skills developed at world class companies through direct responsibility over brand marketing, digital, trade, channel, and sales both in the US and abroad. • Over fifteen years experience running the P&L in the US, Europe, the Middle East and Africa. • Proven track record at diagnosing and turning around underutilized brands and businesses, recruiting talent and building new organizations. • Repeated success at extending brands globally, launching new brands and opening new markets. • Consistently build highly functional teams that produce top performers in the organization.

Senior Vice President Global Marketing @ Manage the Preschool Division P&L, delivering $1.1B in annual retail global sales, leading a team of thirty across offices in Buffalo and New York City. From October 2013 to Present (2 years 2 months) Buffalo/Niagara, New York AreaVice President Customer Marketing & Communications - Europe @ Built and led the first European Regional Communication team, directing Customer Marketing, Digital, Media, Public Relations and Market Research to deliver $1B in retail sales for the region. From September 2012 to October 2013 (1 year 2 months) Frankfurt, GermanyVice President Marketing - Mattel Central & Northern Europe, Middle East and Africa @ Founded and led the first Regional Brand Marketing team for Europe, ensuring a consistent, locally relevant and brand appropriate translation of corporate strategies and programs for over thirty brands in fifteen markets delivering $600M in retail sales. From 2009 to 2012 (3 years) Frankfurt, GermanySenior Director Customer Marketing - US @ Led customer marketing for the mass channel, including Wal*Mart, Target and Toys R Us, providing the retail strategy, visual merchandising, and category management delivering over $900M in retail sales. From February 2005 to September 2009 (4 years 8 months) Greater Los Angeles AreaDirector Marketing @ Headed all marketing and product strategy for the newly created customer products division comprised of a portfolio of over ten brands targeting both children and their parents. From September 2003 to February 2005 (1 year 6 months) Greater Los Angeles AreaBrand Manager @ Directed the product and marketing strategy for multiple brands of increased responsibility including Hot Wheels, NASCAR and Batman. From September 1998 to September 2003 (5 years 1 month) Greater Los Angeles AreaProject Manager @ Built valuations for businesses in bankruptcy and litigation disputes specializing in the telecommunications, real estate and entertainment industries. From February 1993 to June 1998 (5 years 5 months) Greater Los Angeles Area

Master of Business Administration (MBA), Marketing, Finance @ Kellogg Graduate School of ManagementBachelor of Arts (B.A.), Economics @ UCSB Steve LaBella is skilled in: Management, Marketing Strategy, Strategic Planning, Strategic Partnerships, Competitive Analysis, Marketing Management, Consumer Products, Brand Management, Marketing, Strategy, Brand Development, Product Marketing, Business Strategy, Integrated Marketing