SVP Strategy and Product Marketing
San Francisco Bay Area
Group Vice President, Product Management
April 2014 to November 2017
SVP Product Management
August 2012 to March 2014
Multiple Clients and Startups
Independent Consultant and Advisor
October 2011 to August 2012
VP Analytic Products
January 2005 to October 2011
San Francisco, CA
Co-Founder and CEO
October 2002 to December 2004
San Francisco, CA
January 1996 to August 2002
San Francisco, CA
March 1990 to December 1995
Menlo Park, CA
* Own the positioning and messaging for DocuSign's products, category, strategy, and opportunity.* Own the framework and processes for creating and communicating company strategy.* Lead teams for product marketing, industry marketing, pricing, packaging, competitive analysis, and corporate communications. * Own the positioning and messaging for DocuSign's products, category, strategy, and opportunity.* Own the framework and processes for creating and communicating company strategy.* Lead teams for product marketing, industry marketing, pricing, packaging, competitive analysis, and corporate communications.
SVP Strategy and Product Marketing @ DocuSign * Own the positioning and messaging for DocuSign's products, category, strategy, and opportunity.* Own the framework and processes for creating and communicating company strategy.* Lead teams for product marketing, industry marketing, pricing, packaging, competitive analysis, and corporate communications. San Francisco Bay AreaGroup Vice President, Product Management @ Oracle • Led product management, strategy, and user experience for the Oracle Marketing Cloud, a software-as-a-service suite that includes natively built technology and acquired products across marketing automation, cross-channel orchestration, multivariate testing, content marketing, social marketing, email marketing, mobile marketing, and DMP (data management platform).• Evaluated and execute strategic partnerships and acquisitions.• Represented Oracle at customer, prospect, and analyst/press meetings and conferences.• Aligned Oracle Marketing Cloud’s product initiatives with those of other Oracle product teams and with worldwide stakeholders in Sales, Services, Ops, Marketing, and Finance. From April 2014 to November 2017 (3 years 8 months) SVP Product Management @ Responsys • Led product management, user experience, and partnerships for an industry-leading cloud-based marketing platform. Customers included LinkedIn, JCrew, United Airlines, Staples, Intuit, MetLife, JetBlue, L.L. Bean, and Verizon.• Rebuilt and managed a team of product managers and user-experience professionals.• Created and institutionalized new processes for almost every aspect of inbound and outbound product management.• Represented Responsys at customer, prospect, analyst, and investor meetings.• Main-stage speaker at Responsys and third-party conferences.• Acquired by Oracle in April 2014. From August 2012 to March 2014 (1 year 8 months) Independent Consultant and Advisor @ Multiple Clients and Startups Consulted on product design, product management, and strategy for established and start-up technology companies. Projects included:• Support for building a data-driven product organization for a $180m interactive-marketing company.• “Big data” analytics strategy and market analysis for a $20m personalization company.• Product-design and strategy for an $8m collaboration-software company. From October 2011 to August 2012 (11 months) VP Analytic Products @ CBS Interactive • Co-founded and led the Intelligent Cross-Sell group within the CNET Content Solutions division.• Primary designer of product functionality.• Played a key role in sales and success of e-commerce customers, including four of the Internet Retailer 500’s top ten at the time.• Led the strategic partnership and team integration that resulted in Intelligent Cross-Sell’s becoming part of RichRelevance’s product line.• Integrated the acquired ExactChoice technology into CNET.com’s operations. From January 2005 to October 2011 (6 years 10 months) San Francisco, CACo-Founder and CEO @ ExactChoice • Co-founded and led the company.• Co-designed multiple products, including: -- An award-winning interactive product recommender. -- An intelligent product-comparison dashboard for call-center representatives.• Acquired by CBS Interactive / CNET. From October 2002 to December 2004 (2 years 3 months) San Francisco, CACo-Founder, CTO @ Personify • Led the company’s founding team and was primary designer of the world’s first interactive-marketing software to enable behavioral profiling, segmentation, and analytics for personalization on Web sites.• Worked with founders of Yahoo and Excite as early development partners, then personally sold the first eight deals the company did.• Built and led the company’s Product organization.• Played a key role in pre- and post-sales engagements with dozens of enterprise customers, including Gap, Nordstrom, The New York Times, Neiman Marcus, Continental Airlines, REI, Volkswagen, and Volvo.• Represented the company in public speaking, press, and analyst coverage.• Hired a team where, out of the first 30 employees, 12 later became founders or CEOs of other companies. From January 1996 to August 2002 (6 years 8 months) San Francisco, CAProgram Manager @ SRI International Research manager and technology analyst at one of the world’s largest independent research institutes.• Co-founder and leader of the iVALS project, the world’s first consumer-segmentation system designed to analyze and predict Internet behavior.• Co-founder and researcher in the Media Futures Program, a research program that forecasted the future of digital-media technologies and markets. Clients included Apple, AT&T, Disney, Microsoft, Philips, and Sony.• Authored research on the commercial potential of technologies such as machine vision, expert systems, groupware, genetic algorithms, and products based on chaos theory and fractal mathematics. From March 1990 to December 1995 (5 years 10 months) Menlo Park, CA
What company does Steve Krause work for?
Steve Krause works for DocuSign
What is Steve Krause's role at DocuSign?
Steve Krause is SVP Strategy and Product Marketing
What industry does Steve Krause work in?
Steve Krause works in the Computer Software industry.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
3 year(s), 11 month(s)
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