Sales and Trade Marketing Executive with leadership experience in sales, marketing and creating growth strategies. Proven track record of promotions, innovation, ownership, developing infrastructure and managing growth. As senior team member created and executed strategic plans that exceeded desired results. Drove cross functional leadership in sales operations, forecasting, key accounts, new product development/execution and managed effective quality
Sales and Trade Marketing Executive with leadership experience in sales, marketing and creating growth strategies. Proven track record of promotions, innovation, ownership, developing infrastructure and managing growth. As senior team member created and executed strategic plans that exceeded desired results. Drove cross functional leadership in sales operations, forecasting, key accounts, new product development/execution and managed effective quality recalls. Achieved excellent sales and profit results in consumables, hard goods, soft goods and services. Extensive experience selling in multiple channels that includes Food, Mass, Drug, Club, Dept Store, Home Center, Hardware, E-commerce and Specialty with direct and indirect teams. Experienced with mergers and acquisitions of companies and teams to create unified sales structures. Promoted sales management training tools, executed performance evaluations and developed leaders.
Specialties:Brand positioning, Marketing Strategies, New Product Development and execution expertise, Sales Management, Key Account Management, Forecasting, Business Planning, Strategic Planning, Sales Operations, Channel Management, National Account Management, Direct Sales, Indirect Sales, Distributor Management, Merchandising, Retail Sales Management, Assortment Planning, Promotional Planning.
Vice President Sales @ -Lead team of 7 field sales directors
-Created 2 new Regional Sales Positions to expand sales and profits
-Developed more focus approach to drive ecommerce sales and profits
-Opened new accounts to broaden distribution of both Shark and Ninja brands From June 2013 to Present (2 years 7 months) Vice President, Sales @ Vice President of Sales for WellPet, LLC manufacturer of Natural Pet Food & Treats for Dogs and Cats under the Wellness, Old Mother Hubbard, Holistic Select and Eagle Pack brands.
-grew gross revenues nearly five fold over six year period
-Implemented new CRM system and created new Field Sales spending/tracking process
-integrated two competititve sales teams and distributor communities into one cohesive unit due to merger of two companies
-managed six direct reports & over 70 sales team staff, serving three distinct channels of distribution
- Reduced staff twice in four years to meet the changing needs of marketplace and company
-Effectively lead two product quality recall efforts and one market withdrawal
-Lead new product retail execution and new retail National distribution plans at Petco, Petsmart and Tractor Supply to drive substantial growth From July 2007 to March 2013 (5 years 9 months) Vice President Sales-Kitchen Business Unit @ Post Jarden Consumer Solutions(small appliance) acquisition of The Holmes Group in July 2005, promoted to manage complete Rival branded, Kitchen Business unit portfolio and retail account base. Managed six direct reports to drive $342 gross sales. From August 2005 to February 2007 (1 year 7 months) Vice President Sales-Kitchen Business Unit @ As VP Sales of small appliance manufacturer, worked with CEO to reorganize company into strategic business units. Promoted to drive growth of largest and most profitable Kitchen business unit managing the Rival brand ($204M) and nine direct reports. From May 2004 to July 2005 (1 year 3 months) Vice President, Field Sales @ One of two Vice Presidents of Field Sales driving over 50% revenue growth ($100M to $150M) in two and half years for both Home Environment & Kitchen brands and categories (Home Environment Brands; Holmes, Patton, Bionaire, & Family Care and product categories; Fans, Heaters, Humidifiers and Air Purifiers; Kitchen Rival Brand). Managed seven field and two internal direct reports. From September 2001 to April 2004 (2 years 8 months) Vice President-Pollenex Brand @ Sales and Trade marketing leader of Pollenex brand of personal care and shower head products. Introduced new packaging, over 40 new items increasing sales nearly 80% over tenure and worked closely with Walmart, Target, Kohl's and Walgreens for increased distribution. Worked closely with Finance to sell division to competitor for 7.5 X earnings. From January 1999 to August 2001 (2 years 8 months) Vice President-Air Purification @ Lead marketing and sales by launching nine products, improved sales by seven fold and earned #2 market share position From January 1995 to December 1998 (4 years)
Master of Business Administration (M.B.A.) @ Boston College - Wallace E. Carroll Graduate School of Management From 1990 to 1992 Bachelor of Arts (B.A.) @ Amherst College From 1981 to 1985 Steve Harris is skilled in: Sales Management, Sales Operations, Direct Sales, Sales Presentations, Strategic Planning, Consumer Products, Management, Key Account Development, Product Development, New Business Development, Integrated Marketing, Sales, IRI, Marketing, Retail
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