I majored in advertisement at university. I attended several project competitions during my study, such as ATCC, Loreal brandstorm, NPO planning competition, Technology application idea competition. We won the No.3 prize in NPO project planning competition, and selection of excellent work in technology application idea competition. After graduation from university, I joined Taiwan tobacco and liquor corporation. I am a marketer in beer division and responsible for branding and new product development. I am a brand manager of Taiwan fruit beer (水果啤酒）and Sweet touch (果微醺）. Coordinated with different functional department to develop new products. My task is to manage new product processes, from idea, concept, development to product launch. Besides, I was in charge of annual brand strategy planning and sales prediction of Taiwan beer. I enjoyed the time in Taiwan Beer. Then, in 2013, I quit my job and started to be a MBA student. Tried to enlarge my profession in other functions, such as financial and strategy management. In August of 2014, I went to St.Petersburg (Russian) to be an exchage student until Jan 2015. Learning the different managerial thinking between developed and emerging markets. After came back from Europe, I went back to office. Then, I pass the presentation about my thesis and graduated from MBA program in May. My thesis is about KSF of NPD, case study of Taiwan fruit beer.

Brand Manager @ [Job description] -- New product development and management (from idea generation to launch) 1. Launched Taiwan beer (Honey beer) at the end of April, 2015. The market share reached 2% in one month. ----The launch campaign created amazing buzz in Taiwan to driven sales of new product. (http://www.wpp.com/wpp/press/2015/jun/18/how-wunderman-taiwan-created-buzz-for-the-honey-beer-launch/) 2. Launched Taiwan beer PREMIUM at the end of May, 2015. Enhance the quality of brand image and defense competition during peak season. From April 2015 to Present (9 months) Taipei City, TaiwanProduct Manager @ [Job description] - Annual marketing planning and budget evaluation - Market analysis (market research, store-check...) - Brand strategy, Marketing communication, media planning, TVC, ATL and Events (including beer festival, product launch/retail events) - Digital marketing ( e-campaign and social-media ) - New product development project (including idea generation, package design, prototype, launch) - Top 1. In liquor categories in 2011. (Sweet touch) - 10% market share after product launch in 2012, over 1 billion (NTD) sales in 2012. (Taiwan fruit beer) - Product Launch Campaign (Taiwan Fruit Beer) “Gold –MCEI-2013行銷傳播卓越獎” “Community applications/digital tools/2013 Asia Spikes” “Best case /Gold/2013Effie awards 艾菲獎” From November 2007 to July 2013 (5 years 9 months)

Exchange program, Business Administration and Management, General @ Saint Petersburg State University From 2014 to 2015 Master of Business Administration (MBA), Marketing, Strategy @ National Chengchi University From 2013 to 2015 Stephy Hsiao is skilled in: Cross-functional Team Leadership, Project Management, Product Management, Business Analysis, Program Management, Vendor Management, Product Development, Project Planning, PMP, Team Management, Product Marketing, Management, Project Portfolio Management, Competitive Analysis, Change Management, Market Research, Business Strategy