I’ve developed several skills over a varied career. Mostly I'd say I’m good at building relationships, engaging and enthusing stakeholders, making the complex simple and managing business programmes. I have started and grown innovative businesses and implemented new business practices in global organisations, including my own. Discipline expertise cover Innovation, Technology and Marketing. The best part of my career has been spent understanding the impact of technology on business and most recently I have been passionately enthusing about the transformative power of social technologies and helping implement them. I'm also a big fan of start-ups so help them wherever I can.
Specialties: Enterprise social software, social business design, innovation, change, marketing, customer relationship management, branding
O365 Customer Success @ - Driving enterprise social success for O365 customers across EMEA (focusing on South Africa and Israel): engaging employees, improving performance, creating business value
- Thought leadership around the adoption of social and work based technologies and social business transformation / innovation
- Generally lighting fires in peoples heads and making an impact in organisations with the most creative means possible From July 2014 to Present (1 year 6 months) London, United KingdomMentor to start-ups @ I joined Yammer in 2012 when it was still a start-up. I had just left my own start-up which I ran successfully for nearly 7 years. The bug had bitten and soon after I started doing some work in my spare time as a mentor with Seedcamp in the Shoreditch (Silicon Roundabout) area of London where Yammer was located. Then Yammer was acquired by Microsoft and soon after that I found out about Microsoft Ventures starting up in the same area. I have been mentoring start-ups going through their accelerator program for them ever since. Here is what I do for them, still in my spare time, when I can:
- Help start-ups (mostly but not exclusively in the enterprise software space) with their positioning, marketing and customer service approaches
- Connect them with engineers at Yammer and facilitate technical discussions around the best way to deliver optimal user experiences
- Help them with their pitch work ensuring their messaging is crisp, clear and covers all the salient points
- Help them with their growth hacking and customer success strategies to ensure user adoption and growth and to find innovative new angles that will make their product and service irresistible. From January 2014 to Present (2 years) London, United KingdomCustomer Success @ - Driving enterprise social network success for customers across EMEA: engaged employees, improved performance, creating business value
- Thought leadership around the adoption of social technologies and social business transformation / innovation
- Curation and promotion of innovative social business practice through social media outreach From May 2012 to Present (3 years 8 months) London, United KingdomFounder and Principal @ - Set-up own business: consultancy and implementation based services leveraging the use of social technologies (internally and externally) to improve innovation, marketing, collaboration and productivity efforts for large, often distributed organisations.
- Working with senior management to successfully facilitate understanding of and implications for adopting social tools, media and practices, including strategy and planning, resulting in large scale cross-company initiatives: BA, Thales, Haymarket, Allianz, Government Depts., etc.
- Supporting the development of networks and communities, successfully engaging and communicating with all key stakeholders and managing technology deployments in complex enterprise environments. From January 2006 to May 2012 (6 years 5 months) Guildford, United KingdomSenior Consultant @ - Managed bid project for contract to develop an online digital music distribution platform for Sony Connect across Europe, competing with several external suppliers. Awarded contract.
- Key role in shaping "take-to-market" strategy for innovative mobile, subscription-based, digital music service in Europe.
- Key role in winning contract with major mobile operator and setting-up of two major countries (UK and Italy) with implimentation of the mobile, music subscription service.
- Managed due dilligence evaluation on business partnership for provisioning of digital content management system for display signage in major European malls. Decision made to proceed From January 2004 to September 2005 (1 year 9 months) General Manager - Sony NetServices (SNS) @ - Established branch office and team for SNS to support Sony European Business Units, in advance of ambitious timelines and achieving break-even in first year.
- Established successful operations for marketing and sales of added value technology developments with development taking place remotely.
- Successfully established channel for 3rd party sales From January 2002 to December 2003 (2 years) Senior Manager - CRM @ - Established pan-European CRM department at Sony DIME exceeding targets for customer registration (4-7%) and satisfaction with process (above 70% rating).
- Managed the creation and profitability of an online print ordering service achieving objective to partly fund CRM function costs, with revenue increases averaging 20% YOY.
- Successfully implemented Imaging portal supporting standard product marketing/sales and support efforts in 16 languages and countries, within targeted timelines. From February 2000 to December 2001 (1 year 11 months) Marketing Director @ - Established marketing department and achieved initial brand awareness targets through advertising, events and web site for CRM software division with global media customers.
- Achieved lead generation targets for sales team of 50 qualified leads per month after 1st year.
- Organised and took lead in global user forums achieving objectives to inform, excite and ultimately sell upgrades of new CRM software versions. Success rate - 73%. From January 1998 to January 2000 (2 years 1 month) Account Director @ Clients: Nissan, Guinness; SAB-Miller
- Planned and implemented a new technique for interactive promotions achieving 17% take-up of offer.
- Created and implemented a new data capturing methodology for recording consumer observations at point of sale. Input used in re-branding campaigns.
- Planned, co-ordinated and directed focus group studies resulting in major modification of brand campaigns and in certain cases, product lines. From April 1994 to November 1995 (1 year 8 months) Account Manager @ Clients: Kimberly Clark, Nestlé, Unilever
- Planned and co-ordinated a global communication study for a range of products, prior to market entry, resulting in multi-million Pound launch.
- Awarded special commendation for achieving task of improving relationship with major client and securing additional revenues - 35% increase in expenditure over previous year.
- Successfully implemented brand stewardship programme with major clients as part of global efforts by agency to increase understanding of branding. From June 1989 to March 1994 (4 years 10 months)
MA, Marketing @ Kingston University From 1996 to 1997 Diploma, Marketing Management @ Institute of Marketing & Management From 1987 to 1990 Stephen Danelutti is skilled in: Social Software, Social Business, Enterprise 2.0, Marketing, CRM, Strategy, Mobile Devices, Web 2.0, New Business Development, Management, Digital Media, Start-ups, Business Development, Entrepreneurship, Telecommunications
Websites:
http://www.dharmahacker.com