Stephanie Luk's Email Addresses & Phone Numbers

📖 Summary

Specialties: - Online Marketing/Advertising Solutions - Online Acquisition - Travel Research - Meta Search - Affiliate network management - Affiliate marketing - Website Management - E-commerce - Programmatic - Digital Strategy, insights & monitoring - SEO - Content management - Project Management - Google Analytics - Web analytics - Paid Search/SEM - Conversion optimisation - Social Media - Social Media competitions - Community Management - Self Development & Learning - Client management - Copywriting - Agency management - Online/Digital management - Branding - Event management and activations - PR - Filming - Video editing - Landing PagesSenior Digital Marketing Analyst @ - Ownership of the Cost per click and Metasearch channels in the business - Working with the optimisation team to create algorithms and set up systems to optimise the Metasearch channels efficiently and effectively - Acquisition of new customers through digital channels internationally (APAC, US, EMEA) - Set up and manage the Meta Channels in China such as Qunar and Mafengwo - Manage and continue to grow affiliate networks in Asia, working with teams to create exclusive campaigns to improve sales - Manage programmatic campaigns - Setting up landing pages for affiliate partnerships - Online campaign analysis, tracking implementation and reporting From March 2015 to Present (9 months) Digital Marketing Analyst @ - Manage and Optimise Metasearch campaigns such as Tripadvisor and Trivago to meet the company’s efficiency targets in the Mature and Emerging Markets. - Manage affiliate networks in Asia and grow and maintain close relationships with their publishers. - Recruit and set up new affiliate network partnerships to increase sales in Asia – this doubled our affiliate network sales in Asia. From October 2013 to March 2015 (1 year 6 months) Marketing and Communications Graduate @ External communications, events and sponsorship - Community management of Sydney Water’s social media platforms, managing the tap campaign, project managing the micro site 125th anniversary, organising sponsorship events such as the - Taronga Zoo month, Sutherland to surf , City2Surf, Water Week and Sculpture by the Sea. Community Relations Advisor - Internal/External stakeholder management, managing contracts, auditing projects, developed community liaison plans, project management of project video, and maintained and project managed sydneywatertalk.com.au From February 2012 to October 2013 (1 year 9 months) Campaign Manager @ - Managed over 70 clients’ online marketing campaigns (Search Engine Optimisation, Pay Per Click advertising, Conversion rate optimisation, Website design, Email marketing, Google Analytics, display advertising, copy writing), Developing marketing strategies for businesses for return on investment - Reporting and analysing marketing results - Client management From November 2010 to November 2011 (1 year 1 month) Marketing Intern @ - Promotions for company products (FMCG) - Developed marketing material - Marketing research for company products - Point of Sales - Brand management From August 2009 to November 2010 (1 year 4 months) Bachelor of Commerce (Services Marketing, Hospitality and Tourism), Marketing, Tourism, Japanese @ University of New South Wales From 2006 to 2010 Diploma, Event managment and hospitality @ Kenvale college From 2007 to 2008 Diploma of Counselling, Counselling @ Academy of Counselling From 2012 to 2013 Stephanie Luk is skilled in: Digital Marketing, Google Analytics, Online Advertising, Social Media Marketing, SEM, PPC, SEO, Marketing Communications, Google Adwords, Marketing Strategy, Copywriting, Email Marketing, Conversion Optimization, Facebook, Wordpress