Stephanie Eade's Email

Specialties: marketing, tradeshows, events, meetings, conferences, federal, IT, software, lead generation, marketing campaign management, content marketing

Director of Marketing @ From September 2015 to Present (2 months) Herndon, VirginiaMarketing Campaign Manager @ • Develop marketing campaign strategies and plans for critical corporate initiatives by orchestrating the full marketing mix, from awareness through consideration and purchase. • Collaborate closely with Product Marketing and Sales to align activities, increase lead generation, streamline messaging, create marketing materials, and drive overall marketing effectiveness. • Manage execution of demand generation activities, including social media, advertising, third party marketing programs, and blog posts. Coordinate with internal functional marketing teams to produce webinars, corporate events, and email marketing campaigns. • Manage campaign marketing budget. Select and negotiate contracts with third party vendors. Closely monitor and adjust campaigns to maximize effectiveness and ROI. • Regularly report on all campaign metrics and pipeline to senior executives. • Initiate, develop and implement a content marketing strategy, to include training internal stakeholders, creating a content marketing plan, analyzing competitors’ content marketing efforts, collaborating with Product Marketing to create content, managing/editing content for the corporate blog, curating content, and promoting content via social media channels. From August 2012 to September 2015 (3 years 2 months) Tysons Corner, VATradeshow Marketing Manager @ • Developed and delivered a comprehensive tradeshow strategy that drove lead generation and new opportunities for sales. • Drove collaboration within Marketing and Product Management to develop and deliver new marketing messages at tradeshows. • Developed comprehensive marketing plans for participation at each domestic tradeshow to ensure corporate marketing messages were effectively communicated. • Managed individual show budgets and overall program budget. Controlled costs to maximize lead generation and ROI. • Delivered quarterly and annual status reports on tradeshow performance metrics. • Managed sponsor participation and exhibit hall coordination at US and EMEA annual corporate user conferences. From February 2011 to August 2012 (1 year 7 months) Tysons Corner, VAMarketing Director @ • Responsible for planning and managing marketing strategy for several leading IT solution providers and for increased marketing ROI year over year on behalf of key vendor partners, with a prime focus on Adobe, Red Hat and over 65 Intelligence Solutions vendors’ public sector initiatives. • Responsible for the management and execution of approximately 1,500 annual FAR-compliant marketing activities, including webcasts, onsite conferences/events and tradeshow participation. • Organized and managed all aspects of three successful end user conferences for 200-300 attendees with keynote sessions, multiple tracks/breakout sessions, paid sponsors and a partner exhibit area. • Responsibilities and achievements include: ­ - Developing campaign strategy and overseeing execution of multiple public sector-focused marketing campaigns, events and communications for various IT solutions vendor partners. ­ - Relationship management with key vendor partner marketing contacts, including managing marketing development funds. ­ - Writing, proofreading and editing internal/external marketing content and communications. ­ - Supervising and providing overall business strategy guidance for six Marketing sub-teams, comprising 15+ marketing coordinators. From July 2009 to February 2011 (1 year 8 months) Reston, VAConsultant, Product Marketing @ • Assisted with designing programs and processes for new business environments and challenges. • Produced audio podcasts used to train global sales teams. • Created, updated and managed content for internal wikis, SharePoint and intranet sites. • Supported workflow and document management process and technologies. • Designed layouts and edited content for internal/external marketing collateral. • Designed graphics and edited content for team marketing presentations. • Assisted with global launches of security solutions products and services. From March 2009 to July 2009 (5 months) Ashburn, VAMarketing Manager @ • Supervised team responsible for events marketing and tradeshow coordination. • Managed tradeshow and events budget. • Spearheaded strategic marketing campaigns for tradeshows and events. • Selected/wrote event advertising, promotional materials and publicity. • Successfully planned and managed the 2008 Sales & Marketing Team Meeting, the 2008 Executive Strategic Planning Meeting and 16 individual Client Education Conferences held nationwide. Planning included preparing budgets, locating and selecting venues, negotiating contracts with vendors, developing marketing materials, managing attendee registration and developing/coordinating training content. From October 2007 to February 2009 (1 year 5 months) Reston, VASenior Marketing Specialist @ • Managed registration, attendance and distribution of marketing materials for sales team at nationwide tradeshows and events. • Managed meeting-related communications, including direct and electronic outreach and follow-up, graphics and ads targeting state and local government officials. • Selected, maintained and distributed inventory of promotional marketing materials. • Maintained tradeshow and events database and calendar. • Successfully planned and managed the 2007 annual training seminar for the Financial Management Systems business unit. • Received multiple recognition awards for successfully planning and executing multiple conferences. From October 2006 to October 2007 (1 year 1 month) Reston, VAFederal Procurement Analyst @ • Researched, analyzed and produced reports on Department of Defense and Department of Homeland Security IT procurement trends. • Assisted in the management of and reporting on product and project progress to ensure milestones were achieved. • Interacted with government officials and clients in an effort to establish strong relationships and add value to INPUT products. • Delivered custom research on an as-needed basis. • Communicated with members of the press regarding federal government procurement matters. From July 2005 to October 2006 (1 year 4 months) Reston, VAPractice Administrator @ • Joined company as Administrative Assistant and within two months was promoted to Practice Administrator, directly reporting to the Senior Vice President/CFO. • Managed the update and reorganization of a 500 document database consisting of internal company policies and procedures (Practices). • Wrote, edited, formatted and approved company Practices. • Coordinated closely with Executive and Management staff to schedule and delegate assignments relating to Practices. • Created and maintained various electronic databases, hard copy files and the corporate intranet SharePoint portal site dedicated to Practices. • Trained all new employees on company Practices, and instructed how to access and search the Practice databases via SharePoint. • Received multiple special recognition awards for outstanding performance and support. From October 2003 to July 2005 (1 year 10 months) Reston, VASummer Intern @ • Assisted senior level officers in course design and development for management and leadership training. • Created covers and layouts for various course materials and PowerPoint presentations. • Held a Secret Clearance. From May 1998 to September 1998 (5 months) Reston, VA

MA, Interactive Journalism & Public Affairs @ American University From 2005 to 2007 BFA, Graphic Design @ Longwood University From 2000 to 2002 Stephanie Eade is skilled in: Lead Generation, Marketing, Marketing Strategy, Product Marketing, Advertising, Market Research, Trade Shows, Product Management, New Business Development, Strategy, Market Planning, Marketing Communications, Leadership, Management, Account Management, Sales, Direct Marketing, Social Media, Marketing Research, Salesforce.com