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Steijn Pelle

Product Lead, Growth @ Coinbase

Working on something new.

San Francisco Bay Area

Ranked #1,293 out of 25,860 for Product Lead, Growth in United States

Section title

Steijn Pelle's Work Experience

Coinbase

Product Lead, Growth

January 2018 to December 2018

San Francisco Bay Area

HealthTap

Product Manager, Growth

February 2016 to January 2018

Palo Alto

Pelliano

Co-founder & CEO

June 2011 to April 2014

Rotterdam

Steijn Pelle's Education

RSM Erasmus University

Bachelor of Science, Business Administration

2007 to 2011

University of Cambridge

Interdisciplinary Program, History, Literature, Law, Political Philosophy

2009 to 2009

Graduate School of Management St. Petersburg State University

Bachelor, Emerging Markets, Russian Economy, Russian Political Relations, Doing Business in Russia

2009 to 2010

Steijn Pelle's Professional Skills Radar Chart

Based on our findings, Steijn Pelle is ...

Goal-oriented
Vivacious
Calm under pressure

What's on Steijn Pelle's mind?

Based on our findings, Steijn Pelle is ...

57% Left Brained
43% Right Brained

Steijn Pelle's Estimated Salary Range

About Steijn Pelle's Current Company

Coinbase

Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin. $150B+ has been traded by 30M+ customers so far.The first product manager focused on growth. Achievements: 1. We increased first time transacting users by launching and iterating on a referral program2. We increased the...

Frequently Asked Questions about Steijn Pelle

What company does Steijn Pelle work for?

Steijn Pelle works for Coinbase


What is Steijn Pelle's role at Coinbase?

Steijn Pelle is Product Lead, Growth


What is Steijn Pelle's personal email address?

Steijn Pelle's personal email addresses are s****[email protected], and s****[email protected]


What is Steijn Pelle's business email address?

Steijn Pelle's business email address is s****[email protected]


What is Steijn Pelle's Phone Number?

Steijn Pelle's phone (**) *** *** 358


What industry does Steijn Pelle work in?

Steijn Pelle works in the Internet industry.


Who are Steijn Pelle's colleagues?

Steijn Pelle's colleagues are Max Rabiciuc, Curran Kaushik, Amy Shan, Damian Wieczorek, Ask Solem, Dunyuan Chen, Brent Zhang, Jason Clavelli, Shrey Shahi, and Alison Wu


About Steijn Pelle

💼 Past Experience

Steijn Pelle's education:Steijn Pelle completed his undergraduate education at Vrije Universiteit in Amsterdam in 2007. He then completed a postgraduate degree in business at the University of Michigan in 2013. Steijn Pelle's experience:Product Lead, Growth at Coinbase from January 2018 to December 2018 (1 year) in San Francisco Bay Area. Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin. $150B+ has been traded by 30M+ clients so far.Product Manager, Growth at HealthTap from February 2016 to January 2018 (2 years) in Palo Alto. HealthTap is a virtual health practice for millions of people, powered by more than 100,000 U.S. doctors.First Product Manager focused on growth.Achievements: 1. We shipped 70+ experiments (SEO, paid, NUX) that increased annual new user activations by 275% 2. We hired an 8 person growth team with engineers, data scientist, designer and product manager who had previously worked at companies on a breakout trajectory, had won TechCrunch Disrupt awards, and had collectively founded six startups 3. We created growth model that identifies northstar metric, acquisition loops and retention loops 4. We set up instrumentation and analytics: SEO experimentation framework (built on top of Facebook’s PlanOut framework), iOS onboarding experimentation framework (used React Native), daily key metrics dashboard ( built on top of Metabase ), real time NPS tracking (used Delighted) 5. We built first health chatbot on Facebook Messenger platform: https://www.producthunt.com/posts/healthtap.Co-founder & CEO at Pelliano from June 2011 to April 2014 (2 years 11 months) in Rotterdam. Italian e-commerce brand for males clothing. Within 24 months, Pelliano sold in 11 countries, in over 120 points-of-sale and through own e-commerce channel. Brand was popular amongst European celebrities.Achievements: 1. Product management e-commerce channel2. Led product growth (> $ 1 million run rate) 3. Built distribution partnerships with over 120 department stores world-wide4. Raised funds (> $ 1 million in funding). Co-founder & CEO at ELF Entertainment from January 2007 to May 2011 (4 years 5 months) in Amsterdam Area, Netherlands. On the-the-ground offline marketing company. Served hundreds of clients like Porsche, governments and private clients through Europe. Product Manager at Robinhood from December 2018 to December 2019 (1 year 1 month) in San Francisco Bay Area. On Robinhood millions of people invest in stocks, options, and ETFs, all commission-free.Hired as the first product manager focused on user growth.Helped to accelerate Robinhood’s user base from 6 million to 10 million users. We realized +x% incremental annual user growth through:1. Building out "invite your friends" feature (


🎓 Education

Steijn Pelle has a Bachelor of Science in Business Administration from RSM Erasmus University in 2007. After completing her studies, Steijn Pelle worked as a research associate at RSM Erasmus University from 2011 until her current position as a business advisor at Reforge. Steijn Pelle holds a Master of Science in Russian Economy from Russian Political Relations and Defense Studies program at University of Cambridge in 2009, and a Bachelor of Science, Emerging Markets, Russian Economy, Russian Political Relations from Russian School of Management, St Petersburg State University in 2009. Steijn Pelle has also done business research with Reforge from 2016 to 2016.


💡 Technical & Interpersonal Skills

Steijn Pelle has worked in product management, growth, analytics, and product marketing. Hannover-based On Deck was founded in September of 2016 as agrowth accelerator and community of experienced founders. The On Deck Fellowship offers a program of mentorship and resources which helps founders navigate the idea maze. Steijn Pelle has worked in product management, growth, analytics, and product marketing. Hannover-based On Deck was founded in September of 2016 as agrowth accelerator and community of experienced founders. The On Deck Fellowship offers a program of mentorship and resources which helps founders navigate the idea maze.The On Deck Fellowship is a program that creates a community around a cohort of experienced founders & talented individuals in the formative stages of starting a company. Steijn Pelle has worked in product management, growth, analytics, and product marketing. Hannover-based On Deck was founded in September of 2016 as agrowth accelerator and community of experienced founders. The On Deck Fellowship offers a program of mentorship and resources which helps founders navigate the idea maze. Steijn Pelle is currently a Product Lead, Growth at Coinbase from January 2018 to December 2018 (1 year) in San Francisco Bay Area. Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin. $150B+ has been traded by 30M+ customers so far.Steijn Pelle has a background in product management, growth, analytics, and product marketing. In his work experience, Steijn Pelle has had experience working on products like Coinbase, HealthTap, and Pelliano. Steijn Pelle is excellent at recognizing and responding to customer feedback, as well as building effective growth pipelines. He is also experienced in managing growth teams and building product growthmaps.


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In a nutshell

Steijn Pelle's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

2 year(s), 2 month(s)

Steijn Pelle's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 89% chance that Steijn Pelle is seeking for new opportunities

Steijn Pelle's Social Media Links

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