PROFILE Experienced and analytical digital media strategist specialised in developing integrated digital experiences for brands. SPECIALTIES Digital business strategy, website revamps, digital channel planning, SEM/SEO, social media, agency management, analytics, research/insights gathering through digital platforms.

Marketing Manager @ From January 2015 to Present (1 year) SingaporeAssistant Head (Senior Officer from June 2010 - Sept 2011) @ Digital Portfolio • Lead the overall EDB digital strategy for key markets including US, UK, Germany, China & Japan • Manage key stakeholders to define and implement a robust strategy for EDB’s digital platforms that truly supports the business goals. Key stakeholders include: o Digital/Media agencies to drive optimisation across multiple web assets (websites/eDMs), develop and implement SEM/SEO strategies, manage digital media partnerships such that they contribute to the overall EDB digital strategy o Social Media/PR agencies to develop and execute Twitter and LinkedIn engagement plans including day to day moderation and content development o Web hosting/maintenance agencies for end-to-end daily business operations (including integration, purchasing of 3rd party applications, billing and SOW development) o EDB internal stakeholders (country officers, industry development officers) to develop digital assets and core metrics for measurement purposes. • Review web analytics data (e.g. Omniture) to make recommendations for optimisation of all web assets and also ensure that all digital assets adhere to EDB’s brand standards • Manage marketing budget such that spends are best optimised Achievements • Devised EDB’s digital strategy and aligned all EDB’s digital assets (websites, eDMs, SEM/SEO, social media) to revised strategy • Project managed and executed the revamp of 7 EDB websites (SEDB.com & SingaporeSessions.com) based on revised strategy. New EDB website received improved web traffic by more than 20% and increased time spent by more than 1 minute. • Implemented SEO and improved ranking of website from unranked to first page for keywords including ‘Singapore Business’ • Launched LinkedIn and Twitter plans to further engage target audience beyond owned assets. LinkedIn group received twice the invitation acceptance rate as compared to other government related groups. From June 2010 to December 2014 (4 years 7 months) Youth.SG Communications Executive @ • Formulated communications and marketing strategies for youth portal, Youth.SG (www.youth.sg), to promote the portal, engage Singaporean youth and encourage meaningful discussions • Devised and executed sponsorship frameworks to enhance the vibrancy of the portal • Developed partnerships with stakeholders including government agencies, schools and private corporations Achievements • Developed and implemented ‘Feed Me’ campaign which helped to increase web traffic by increased database subscriptions From April 2008 to May 2010 (2 years 2 months) Intern @ - Developed competitive reviews for key accounts including Sony Ericsson, Singapore Airlines and Citibank - Researched on consumer patterns focused on youth to provide insights for pitches - Media liaison with brands including Discovery Channel, AXN, MTV Asia From January 2007 to June 2007 (6 months)

Degree of Bachelor of Communication Studies, Second Class Honours (Upper Division), Communication Studies @ Nanyang Technological University From 2004 to 2008 A Levels @ Hwa Chong Junior College From 2000 to 2001 O Levels @ The Chinese High School From 1995 to 1999 Stanley Lim is skilled in: Digital Marketing, Social Media, Marketing Communications, Digital Media, Digital Strategy, Online Advertising, Advertising, Public Relations, Social Media Marketing, Integrated Marketing, Corporate Communications, Media Relations, Marketing Strategy, Market Research, Media Planning