I am an innovative, experienced emerging media leader. A passionate entrepreneur, I have spent most of my 20 year career working in newly created or undefined roles. I have a geeky dedication to developing creative solutions to complex business problems. I am a technical marketer to the core who has a deep understanding of brand, marketing, customer service and HR. *The three best words to describe me are passionate / curious / evangelist! progressive online/interactive strategy development, training, marketing, brand and social media experience created first of it’s kind, award-winning, Internet/ecommerce product to reach healthcare consumers effectively lead the strategy, development, and execution of integrated recruiting and marketing efforts to build brand awareness and increase customer engagement lead analytics reporting (track on impressions, conversions, sentiment, etc. - with tie back to ROI) global recruiting experience regular presenter and speaker - delivered both live and via web. Groups from 10 to over 800 work effectively with both internal partners and external vendors (experience identifying; selecting; implementing; and tracking results with several external vendors) full P&L responsibilities with a proven record of driving sales with start up products Specialties: Marketing, Brand, Social Media, Recruiting, Talent Community, Digital Marketing, Training, PR, Employment Brand, Innovation, email marketing; PPC and Campaign Development, ecommerce, emarketing, Web, Campaigns, Analytics, Microsites, Global experience, Landing Pages, SEO/SEM, Video, Blogging, Sourcing, Employment Branding; Research, Content Creation, Sentiment Monitoring

Executive Director Talent Acquisition, Social & Employment Brand @ Responsible for all talent acquisition in the US & Canada as well as providing leadership for Deluxe's employment brand marketing. From 2011 to Present (4 years) Greater Minneapolis-St. Paul AreaSr. Manager Social Marketing / Employment Brand @ •Responsible for initial and ongoing strategic platform and marketing plans for Deluxe Talent Community and Employment Brand •Lead and evangelize emerging and social marketing programs in support of the Deluxe Corp Brand •First to develop and launch innovative marketing programs (video and QR codes) •Identifying target markets and developing approaches to reach hard to find talent •Work with cross-functional members of the organization to define, plan and execute long-term social engagement solutions as well as create messaging for marketing campaigns, and other social communications – both digital and print •Educating external and internal teams on emerging media channel value, best practices and ongoing evolution implications •Special focus on helping to support and develop emerging media, including digital recruiting campaigns, online video, corporate culture programs and other user generated content that supports the social media programs within Deluxe •Conduct market research – including competitor and landscape analysis •Own and implement the editorial calendar and create content as needed •Measure and adjust all activity for ROI and recommended changes to improve campaigns and key performance indicators. Monitoring and report on brand activity on Twitter, Facebook, blogs and online social communities •Supervise direct reports to ensure department goals are met From December 2009 to November 2011 (2 years) Sr. Talent Acquisition Consultant @ •Involved in developing 3M’s recruiting strategy and selling the model across 3M’s six big business units •Utilized on many high profile, confidential, and senior level openings •Led successful Global search campaigns •Create and drive utilization of staffing metrics (time to fill; cost per hire; diversity hires; close ratios; etc.) •Driving a social media footprint for 3M by communicating with candidates and building brand awareness on multiple forms of social media (Facebook, Twitter, Flickr, LinkedIn, Jaiku, various associations; blogs; and multiple job sites) •Experience utilizing Taleo along with responsibility for presenting initial systems training to hiring managers across several businesses and certain countries •Involved in diversity planning/implementation; job board partnership negotiations; pre-employment background vendor selection; and recruiting management system selection/implementation •Work with 3M legal department on many EEO/OFCCP/Export Control and foreign national issues •Adept at understanding and analyzing the requirements of clients; creatively sourcing and screening qualified candidates; and driving the hiring process to close •Self motivated, reliable worker with a high degree of integrity From May 2006 to December 2009 (3 years 8 months) Director Recruiting @ Recruited into this fast growing technology start-up to develop and drive all aspects of talent acquisition – training hiring managers, developing recruiting strategy, candidate identification, pre-screening, phone and face-to-face interviews, concluding with final job offer negotiations and candidate acceptance. Directly accountable for leading the successful completion of over 100 hires, resulting in savings of over $1.3 million to the corporation from executive recruiting fees in the first two years. • Collaborated and shaped the future of Campus by identifying, attracting and hiring the very best technical candidates available • Implement creative and innovative strategies to attract and communicate with talent such as: networking; internet recruiting, cold calling, social media campaigns, referral programs and more From March 2001 to March 2006 (5 years 1 month) Director of Marketing & New Business Development @ Six month assignment involving the design, development and implementation of new market strategies; development of company guidelines for potential mergers & acquisitions; new product business planning; long term brand identification and target market planning From 1999 to 2000 (1 year) Director New Media Services @ •Responsible for new media division (sales and marketing, software development, finance, technology, multimedia design, account management, and operations). Profit and loss responsibility and direct supervision of four management level reports (built division from 1 to 42 individuals) •Presented to Bill McGuire on several occasions to obtain funding for division growth •Provided the ongoing leadership to ensure that New Media’s products were cutting edge, integrated and at the forefront of adopting emerging technologies that provided a competitive advantage •Gathered and translated information into workable business processes and system solutions. Leveraged technology initiatives and projects throughout United HealthCare to maximize efficiency and minimize development time and cost. Directed feasibility studies and cost benefit analysis projects •Responsible for all business and technology aspects of software development. Extensive experience with cutting edge issues affecting EDI development •Defined markets, sales strategy, pricing models, and launch programs for internet applications. Proven record of driving sales with start up products •Responsible for all business case development and presentations. Defined and implemented a dynamic digital publishing process for weekly updating of web site content and internet applications •Built and managed projects and programs while performing under very demanding schedules and time frames – always meeting critical customer obligations From 1995 to 1999 (4 years) Manager New Media Services @ From 1995 to 1995 (less than a year) HRIS Training Supervisor @ Lead all HRIS training nation-wide. From 1994 to 1995 (1 year) Tech Service / Training Supervisor @ From 1990 to 1994 (4 years) Presentations @ 2012-2014 Multiple Brand / Marketing Presentations Nation Wide 10/11 How to Become a Social Media Champion - LinkedIn [NV] 6/11 Extending Your Brand to Employees [N.Y.] 5/11 IHRIM [Washington D.C]. - Social Media & Branding 5/11 TCHRA Conference - Social Media & Branding 4/11 APA Conference - Social Media & Branding 4/15 HR Tomorrow - Social Recruiting/Branding 3/11 ERE Expo [CA] - Social Recruiting/Employment Brand 3/11 Blog Radio - HR Happy Hour - Social Recruiting/ Brand 2/11 CEO Roundtable - Social Media/Brand 2/11 LEHRN - Social Media Recruiting/Brand 1/11 UST MBA Social Media Workshop 11/10 Multicultural Forum on Social Media 11/10 Kare11 TV segment on Social Recruiting/Brand 10/10 Carlson School – Social Media Recruiting/Brand 7/10 Microsoft [Seattle] Talent Acquisition Summit 7/10 Recruiters Conference at General Mills 5/10 LinkedIn Panel at the W. Hotel Minneapolis 4/10 MN Recruiters Conference at Best Buy 4/10 WCCO Radio program on Flash Mobs 4/98 Medical Records [TX] - Electronic Patient Records 3/98 Faulkner & Gray [FL] - Build Interactive Web Sites 3/98 [TX] - The Impact of Online Applications 3/98 [CA] - Developing Interactive Applications 7/97 [WA] - The role of Interactive Health Care Web 9/97 [NY] - Reaching the 50+ Market With Interactive 10/97 Future Vision II [TX] - Using the Web to Build Brand Value 11/97 [FL] - Sales & Marketing Strategy for the Internet 11/97 AAHP’s [GA] How to Effectively Use Inter/Intranet 1/97 University of Minnesota 3/97 (NEHA) [MA] - Health Care Online 4/97 [AZ] - Internet Applications 6/97 [GA] - The Future of Internet Commerce 4/96 [MN] - The Internet as a Strategic Business Tool 6/96 [CA] - The Next Generation Internet Application 10/96 Intranet 96’ [PA] 10/96 Interactive Content Expo (ICE) [MN] 11/96 Future Vision [NV] - Exploring Internet Technology From 1989 to 1989 (less than a year)

MBA Marketing @ University of Saint Thomas From 1997 to 1999 Bachelor's degree, Communication and Media Studies @ College of St. Catherine From 1986 to 1990 High School @ Prescott From 1983 to 1986 Stacy Meter is skilled in: Employer Branding, Recruiting, Sourcing, Social Media, Analytics, Training, Marketing, Digital Marketing, Email Marketing, E-commerce, Blogging, Public Relations, Social Networking, Leadership, Executive Search, Interviews, Human Resources, Talent Management, Market Research, CRM, PPC, Strategy, Cross-functional Team..., Integrated Marketing, HRIS, Onboarding, Online Advertising, Cold Calling, Talent Acquisition, Online Marketing, Management, Public Speaking, Start-ups, Applicant Tracking..., Web Marketing, Internet Recruiting, Screening, Program Management, Account Management, Analysis, Marketing Strategy, Entrepreneurship, Networking, Negotiation, Social Media Marketing, College Recruiting, Lead Generation, Content Strategy, New Business Development, Facebook