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Sora Golob

Omnichannel and Digital Marketing Strategy Consultant @ Golob Consulting

Director/Senior Level Omnichannel & Digital Marketing Strategy Expert

Phoenix, Arizona, United States

Ranked #212 out of 4,244 for Omnichannel and Digital Marketing Strategy Consultant in Arizona

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Sora Golob's Email Addresses & Phone Numbers

Sora Golob's Work Experience

Golob Consulting

Omnichannel and Digital Marketing Strategy Consultant

Phoenix, Arizona Area

AGA Catalog Marketing & Design

Assistant Account Executive

2001 to 2002

Greater New York City Area

Arizona State University - Walter Cronkite School of Journalism and Mass Communication

Adjunct Professor

September 2019 to December 2019

Phoenix, Arizona Area

Sora Golob's Education

Fashion Institute of Technology

Bachelors, Direct Marketing

1997 to 2001

Sora Golob's Professional Skills Radar Chart

Based on our findings, Sora Golob is ...

Calm
Straightforward
Consistent

What's on Sora Golob's mind?

Based on our findings, Sora Golob is ...

52% Left Brained
48% Right Brained

Sora Golob's Estimated Salary Range

About Sora Golob's Current Company

Golob Consulting

I partner with companies in all stages to develop and innovate omnichannel marketing strategy. I provide tangible and executable plans on how to build brand awareness, increase new customer acquisition and grow revenue. In collaboration with internal teams, I create  marketing strategies for each channel, develop marketing assets, oversee execution of all marketing programs and establish success...

Frequently Asked Questions about Sora Golob

What company does Sora Golob work for?

Sora Golob works for Golob Consulting


What is Sora Golob's role at Golob Consulting?

Sora Golob is Omnichannel and Digital Marketing Strategy Consultant


What is Sora Golob's personal email address?

Sora Golob's personal email address is s****[email protected]


What is Sora Golob's business email address?

Sora Golob's business email addresses are not available


What is Sora Golob's Phone Number?

Sora Golob's phone (602) ***-*199


What industry does Sora Golob work in?

Sora Golob works in the Marketing and Advertising industry.


About Sora Golob

📖 Summary

Omnichannel and Digital Marketing Strategy Consultant @ Golob Consulting I partner with companies in all stages to develop and innovate omnichannel marketing strategy. I provide tangible and executable plans on how to build brand awareness, increase new customer acquisition and grow revenue. In collaboration with internal teams, I create  marketing strategies for each channel, develop marketing assets, oversee execution of all marketing programs and establish success metrics to define and measure performance. Areas of specialty include; digital marketing strategy, onsite marketing, eMail , SEM, SEO, paid social, affiliates, analytics analysis and identifying third-party partnerships. Phoenix, Arizona AreaAssistant Account Executive @ AGA Catalog Marketing & Design Supervise production of still life photography for multiple catalog accounts, including Chadwick’s of Boston, Jessica London, Brylane Home and Roamans. Coordinate photography schedule, craft catalog copy and arrange placement of shots on layouts for printing.  Develop new initiatives to cut costs for AGA and clients, including new billing process, talent recruitment and filling systems. From 2001 to 2002 (1 year) Greater New York City AreaAdjunct Professor @ Arizona State University - Walter Cronkite School of Journalism and Mass Communication Adjunct professor (online) for Digital Audience Management. Mentoring students to use their digital audience knowledge through a culminating experience of working with a real client and related analytics. Guide students as they work to increase and engage the client's digital audience by executing a growth campaign including audience identification, targeting and strategy development, campaign implementation and measurement. From September 2019 to December 2019 (4 months) Phoenix, Arizona AreaeCommerce manager / Visual Merchandiser - fullbeauty.com @ FULLBEAUTY Brands Developed and executed merchandising strategy and marketing calendar for site (brand & product launch strategy, promotions calendar & email marketing plans). Identified growth categories, social marketing audiences and look-alike marketing profiles. Partnered with 7 internal brands, international sites and external partners to ensure cohesive merchandising strategy and brand message for all marketing channels. Efforts resulted in business growth from $2 million to $70 million in 4 years.Created & developed FullBeauty.com (formerly onestopplus.com) social media channels. Including campaign creation, original content, videos, and influencer relationships to develop original content and brand awareness. Created and led social media transversal teams for US brands and international teams. From 2008 to 2012 (4 years) New York, NYSenior Account Executive/Account Executive @ AGA Catalog Marketing & Design Directed catalog production process from concept to print for national catalogs. Work closely with clients and team members to ensure timely and on-plan delivery of all projects. Created and maintained budgets and schedules while overseeing all aspects of catalog production, including trafficking creative briefs, mechanicals and copy for layouts, booking talent for photo shoots, supervising location scouting, quotes for separations, and printing and web development. Handle post production proofing, releasing and blue lines. Received merit-based awards in 2003 and 2005. From 2002 to 2006 (4 years) New York, NYDirector, Digital Marketing & Brand Management @ Getty Images Defined and oversaw global omnichannel strategy and brand marketing for international consumer prints website, photos.com. Operated as a start-up within a corporate environment, ensured a cohesive brand message across all digital channels, including site, email, SEM, SEO, paid social and affiliate. Responsible for building brand growth strategy for D2C & B2B; including digital marketing strategy, brand storytelling, identifying and executing new opportunities for brand growth, implementing cross-border shipping, launch marketplace selling and influencer outreach. Accountable for budget creation, revenue and KPI forecasting, management of marketing investment and customer service policies. Efforts resulted in +100% YoY growth, 40%YoY conversion growth, 30% YoY traffic growth and +300% ROI on marketing spend.Led initiative to bring site management & development in-house from external agency; including creating transition road map, hiring team, new vendor RFPs for SEM, SEO, affiliate and customer service agencies, developed new policies and procedures and C-level business reporting. Resulted in $500k annual savings.Managed site development projects roadmap. Partnered with tech team to prioritize and forecast effort level and ROI on each project. Sourced new vendors for key site development initiatives such as cross border shipping, marketplace selling and SEO projects. Resulted in 45% YoY reduction in load time and +200% YoY increase in SEO traffic and +85% in SEO revenue. From 2017 to 2019 (2 years) New York, NYDirector of eCommerce & Marketing - Solstice Sunglasses @ Safilo Defined omnichannel marketing strategy for Solstice Sunglasses eCommerce and 120+ retail stores. Accountable for marketing investment, budget creation, forecasting, planning, testing and analytics analysis to ensure eCom revenue goals were achieved. Built relationships with licensed brands (Dior, Fendi, Jimmy Choo, Hugo Boss, Prada, Ray-ban, Givenchy, Gucci, and Tom Ford) to build partnership for marketing projects and secure incremental budget. 30% YoY revenue growth on eCommerce.Restructured marketing department to build a proactive and efficient omnichannel team. Hired and developed teams for eCommerce and store visuals. Revised production processes and timelines, sourced new vendors for creative, store visuals, ESP, SEM SEO, social and affiliates. Annual cost savings of +$250K.Partnered with IT, software development and third parties for website re-platforming. Collaborated with cross functional and international teams to create new site design, customer experience and site functionality. From 2015 to 2017 (2 years) New York NYeCommerce Strategy Manager @ Bed Bath & Beyond Developed omnichannel marketing strategy for digital channels to align with company goals and vision. Created a cross-functional team to partner with ecommerce merchandising, marketing and store buyers to define merchandise strategy, promotional calendars, brand marketing execution and establish success metrics. Accountable for digital channel campaign revenue goals, exceeded plan for 2012 & 2013.Led development and implementation of digital monetization program for bedbathandbeyond.com & buybuybaby.com, resulting in over $5MM incremental revenue in first year. Partnered with buyers and vendors to align marketing with stores ensuring cohesive message across all touch points. From 2012 to 2015 (3 years) Union, NYAccount Manager - Woman Within @ FULLBEAUTY Brands Led collaboration with cross-functional teams including merchandising, marketing and creative, to ensure approval, on-time, and on- budget project & photoshoot completion. Produced all aspects on-figure photography, still life photography, and video shoots. Oversaw post-production aspects of catalog and ensuring on brand messaging. Recognized for implementation of revised processes to raise catalog production efficiency resulting in decreased lead time and monetary expense. From 2007 to 2008 (1 year) New York, NYSenior Account Executive / Catalog Manager @ Wunderman Head account executive for the Hewlett-Packard B2C catalog. Managed book execution and financial management. Participated in marketing planning, pagination, contact strategy, and implementation of operational/tactile aspects of campaigns. Led cross functional effort between all departments and the client to ensure completion of projects, on-schedule and on-budget. Produced photo shoots, including budget creation, scheduling, internal and client creative approval, and on-set coordination. From 2006 to 2006 (less than a year) Greater New York City Area


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Sora Golob's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

2 year(s), 0 month(s)

Sora Golob's Willingness to Change Jobs

Unlikely

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