At Web Profits, I have the opportunity to work with a range of clients in all kinds of industries. I look after clients' content strategies, coming up with creative ideas for onsite articles, writing web copy, managing freelance writers and editing blog posts to ensure they are of the highest quality. I am passionate about creating truly original content and helping that content reach the right audience. Having worked as a copywriter for some time, I have experience in writing static web page content, ‘about us’ copy, proposals, reports, press releases, blogs, articles and social media posts. I love working with clients to help them discover their tone of voice and what it says about them and their brand. For me, copywriting is all about empathy. I love putting myself in the position of the target customer - imagining what the product or company will mean to them - and translating this into engaging copy. Writing in any form is all about telling a story in a way that will resonate with the audience you hope to reach. Having been a writer of stories since childhood, I have learnt how to tailor this skill for different mediums and purposes.

Content Specialist @ From October 2015 to Present (1 month) Sydney Area, AustraliaContent Coordinator @ From July 2014 to Present (1 year 4 months) Sydney Area, AustraliaCopywriter @ From March 2014 to Present (1 year 8 months) sydney, australia

Freelance Journalism @ The London School of Journalism From 2013 to 2013 Bachelor of International Studies (Hons) @ The University of Sydney From 2008 to 2011 Exchange Programme @ University of California, Santa Barbara From 2010 to 2010 Sophie McAulay is skilled in: Corporate Branding, Social Media, Internal Communications, Copywriting, Social Networking, Blogging, Economic Development, Government, Politics, Interviews, Fundraising, Editorial, Web Design, Journalism, Proofreading, Writing, Digital Strategy, Digital Marketing, Marketing, Marketing Communications, Brand Development, Online Marketing