Consultant in Marketing, Advertising, Internationalisation and Business, with specialism in Digital, Social, Retention and E-Commerce
Miami/Fort Lauderdale Area
February 2017 to May 2018
Head of Commercial Marketing
March 2016 to November 2016
Head of Digital Marketing
June 2014 to February 2016
Senior Digital Marketing Manager
January 2012 to June 2014
Kerching Partner Manager
November 2008 to January 2010
2006 to 2007
Hotter Shoes, Beaconsfield Footwear.
Online Campaigns Manager
May 2010 to January 2012
Kerching Casino Marketing Manager
January 2010 to May 2010
July 2007 to November 2008
DePuy, Johnson & Johnson
2005 to 2006
What company does Sophie Lockard work for?
Sophie Lockard works for ISAWITFIRST.com
What is Sophie Lockard's role at ISAWITFIRST.com?
Sophie Lockard is Marketing Director
What industry does Sophie Lockard work in?
Sophie Lockard works in the Marketing and Advertising industry.
Marketing Director @ ISAWITFIRST.com From February 2017 to May 2018 (1 year 4 months) Head of Commercial Marketing @ boohoo.com From March 2016 to November 2016 (9 months) Head of Digital Marketing @ boohoo.com From June 2014 to February 2016 (1 year 9 months) Senior Digital Marketing Manager @ boohoo.com From January 2012 to June 2014 (2 years 6 months) Consultant @ SEL CONSULTING Consultant in Marketing, Advertising, Internationalisation and Business, with specialism in Digital, Social, Retention and E-Commerce Kerching Partner Manager @ Million-2-1, IGT Developed a third party channel comprised of partners and affiliates to promote the Kerching brand. Partners included the likes of Orange, Thomas Estates and Welcome Break. I also set-up an affiliate programme which quickly developed into a lucrative revenue stream for the business. From November 2008 to January 2010 (1 year 3 months) Co-Founder @ Pink Strawberry Student events company providing quality student events at exclusive locations whilst adhering to the modest student budget. From 2006 to 2007 (1 year) Online Campaigns Manager @ Hotter Shoes, Beaconsfield Footwear. Hotter Shoes is an International multi-channel shoe retailer and UK manufacturer spanning direct mail, online, retail stores and wholesalers. Responsible for the management and development of all online acquisition/retention channels and UK and US websites. Channels included Email, PPC, SEO, Display, Affiliates and Facebook. Through close management and focus I was successful in achieving exponential growth, above and beyond business expectations. From May 2010 to January 2012 (1 year 9 months) Kerching Casino Marketing Manager @ Million-2-1, IGT Kerching.com, a Million-2-1 B2C brand, is a complete online gaming portal comprised of Casino and Mobile Slot games. It includes world famous brands such as Monopoly, Cleopatra and Elvis – A Little More Action, it is also home to Megajackpots – the biggest progressive jackpots in the gaming industry.Responsible for customer acquisition/retention channels spanning on and offline, customer experience, user journey, site design and promotional strategy. From January 2010 to May 2010 (5 months) Account Manager @ Million-2-1, IGT. Million-2-1 is the UK's leading provider of interactive gaming and mobile marketing solutions. Million-2-1 invented the reverse auction concept (How Lo?) which has become a worldwide phenomenon and also develops lottery and casino games for mobile using IGTs most popular and famous games.In this role I managed key accounts such as Orange, Manchester United, Play.com, The M.E.N and more. I was responsible for creating diverse means of customer engagement, loyalty, increased footfall and increased revenues to meet clients’ marketing objectives. These means included various different interactive mobile marketing solutions and competitions such as ‘Pet Idol’ for the M.E.N and interactive treasure hunts for the Daily Mirror’s clients. From July 2007 to November 2008 (1 year 5 months) Planner/Buyer @ DePuy, Johnson & Johnson A Johnson & Johnson company, DePuy is the world’s leading designer, manufacturer, and distributor of orthopaedic supplies.In this role I worked within a demanding and reactive environment within the Global supply chain managing the international supply of over $20Million worth of I-Orthopaedic equipment. From 2005 to 2006 (1 year)
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 3 month(s)
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