With a passion for healthcare and innovation, I work with complex brands that serve some of the most challenging, hard-to-reach audiences. I'm continually looking for opportunities to inspire brand and creative teams, helping them uncover transformative ideas that solve real business challenges and create exceptional experiences for customers. Specialties: Commercialization and launch planning • Innovation • Brand & portfolio strategy, positioning, identity, message architecture • workshop facilitation and insight mining • qualitative and quantitative research Focus areas: women's health, diabetes, CNS, dermatology, device and drug delivery systems.

Director of Strategic Planning @ Clients: Novo Nordisk, Promius Pharma, Allergan From January 2014 to Present (2 years) VP, Account Planner @ Clients: Teva Women's Health, Sanofi Diabetes, Walgreens (Specialty and Infusion) From October 2011 to December 2013 (2 years 3 months) Senior Account Planner @ Clients: Medtronic CRDM portfolio, Biogen MS portfolio, Medicis aesthetics (Restylane, Dysport) From August 2010 to October 2011 (1 year 3 months) Account Planner @ Collaborated with cross-functional teams in bringing to life award-winning integrated campaigns like "Down with Big ERP"​ (Infor), "Making IT Works as One"​ (Novell), and "Tackling Stroke" (AGA Medical). Clients: Infor, Novell, GE Healthcare, Boston Scientific, AGA Medical From June 2007 to December 2009 (2 years 7 months) Greater Boston AreaAssociate (Internship), Strategy and Planning @ Clients: iCAD, TAC, Cambridge Trust Company From June 2006 to December 2006 (7 months)

M.A., Integrated Marketing Communications @ Emerson College From 2005 to 2007 M.A, English Literature @ University of Mumbai From 2004 to 2005 Diploma in Communication Studies, Advertising and Marketing @ Xaviers Institute of Communication (XIC) From 2004 to 2005 B.A., English Literature @ St. Xavier's College From 2001 to 2004 Sonali Jasmin is skilled in: Integrated Marketing, Digital Strategy, Creative Strategy, Advertising, Brand Management, Market Research, Strategy, Social Media, Marketing Research, Marketing Management, Marketing