MBA candidate 2013-2016 (Expected) at Santa Clara University (Leavy School of Business) with concentration in Marketing and Data Science and Business Analytics. 9 years of global IT industry experience working on different domains ranging from financial, telco to enterprise software.Experience in Requirement gathering, Product strategy planning, Social media marketing, Go-to-market activities, Market research, Project planning and execution, Leadership, and Project management. Great team player as well as team leader with proven presentation and communication skills and an open mind towards innovations and challenges. Currently working as Product Manager Intern at SAP. Responsible for requirement gathering and prioritization, Go-To-Market activities, showcase app development, demo creations, pricing projections, social media marketing etc.

Product Manager @ Working as Product Manager Intern at SAP in Product and Innovation- SAP Gateway and API management group. Work with SAP partners, vendors, internal teams for Go-To-Market assets creation, pricing projections, demos/POC development, social media program and special projects. •Conducted market research and gathered customer requirements, prioritized those and authored PRD for SAP API Management-In Cloud solution •Worked collaboratively across cross-functional teams and launched SAP API Management-In Cloud solution •Developed cutting edge Smart Watch app along with partners to showcase our product •Developed pricing projections for SAP API Management- Cloud edition based on infrastructure and business operations costs, OEM fees, discounts, expense, floor price and profit per API call, break-even analysis etc. •Created wireframes, prototypes for the product’s Proof of Concept. •Delivered webinar to around 50+ beta customers about preview of SAP API Management-Cloud edition. •Produced high quality Go-To-Market assets such as product intro/demo videos, customer reference materials, solution brief, technical brief, demo script, FAQs. Developed the presentations for sales enablement and for field people. •Evangelized SAP Gateway and SAP API Management products on all social media channels (LinkedIn, Twitter, Facebook, SAP Community Network, SAP JAM) on per weekly basis resulting in 30% increase in engagement •Worked on social media channels effectiveness project and developed analytics to identify the key metrics and KPIs for increasing user engagement in future and provided my findings and recommendations for the future. •Created videos for SAP API Management application in Smart Watch for SAPPHIRE NOW 2015, one of the world’s premier business technology conference conducted by SAP •Created blog about importance of digital transformation and how SAP API Management plays a big role in it. •Worked on Customer Advisory console to get inputs and feedback from the customers. From 2015 to Present (less than a year) Palo Alto CASenior Software Engineer @ Worked as a product owner for multiple projects in Software and Services organization at Pace. • Conducted in-depth market research, analyzed customer requirements and designed web application solutions for the customer’s call centers accordingly. These solutions reduced the technician visits for modem related issues by around 50%. • Managed entire product lifecycle. Extensively involved in designing POCs, developing UI wireframes, presenting ideas to customers and collaborating with customers, engineers, QA, customer support, product deployment and marketing teams. • Participated in trade shows to get feedback from potential customers. From 2011 to 2014 (3 years) Senior Software Engineer @ • Lead the project of report generation software and Dashboard application for HR department. The reports include employee roster report, drill down report for manager, birthday and anniversary report, trending report etc. • Managed small team by coordinating activities, creating task schedules and project deadlines and managing resources From 2010 to 2011 (1 year) Senior software Engineer @ From January 2006 to July 2010 (4 years 7 months) Business Partner @ • Actively involved in market research of food products, thereby ensuring that product is of good quality, it meets customer demands in different customer segments and it is affordable as well for all consumers. • Increased the portfolio of our family owned business of manufacturing Food Products and launched products in Indian markets in United States. • Implemented new marketing strategies like reaching consumers through product website, digital advertisings, conducting online surveys, email campaigns and social media marketing etc. From 2004 to 2010 (6 years) Pune Area, India

Master of Business Administration (M.B.A.), Marketing, Data Science and Business Analytics, 3.92 @ Santa Clara University - Leavey School of Business From 2013 to 2015 Bachelor of Engineering, Computer Science @ Pune Institute of Computer Technology From 2000 to 2004 Master of Science, Software Engineering @ Birla Institute of Technology and Science, Pilani Sonali Desai is skilled in: Product Management, Product Marketing, Software Project..., Web Development, Java, JavaScript, jQuery UI, Social Media Marketing, Agile Methodologies, Software Development, XML