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Solette Westerberg

Marketing Insights - Consultant @ Facebook

Consumer Insights and Market Research Consultant

San Francisco Bay Area

Ranked #893 out of 17,860 for Marketing Insights - Consultant in United States

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Solette Westerberg's Email Addresses & Phone Numbers

Solette Westerberg's Work Experience


Marketing Insights - Consultant

January 2015 to Present

Westerberg Consulting


July 2011 to Present

San Francisco Bay Area


Consumer Insights Consultant

July 2011 to March 2015

San Francisco Bay Area

Solette Westerberg's Education

University of California, Berkeley

Economics Spanish

1995 to 2000

Universidad Complutense de Madrid

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About Solette Westerberg's Current Company


Frequently Asked Questions about Solette Westerberg

What company does Solette Westerberg work for?

Solette Westerberg works for Facebook

What is Solette Westerberg's role at Facebook?

Solette Westerberg is Marketing Insights - Consultant

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Solette Westerberg's business email addresses are not available

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What industry does Solette Westerberg work in?

Solette Westerberg works in the Marketing and Advertising industry.

About Solette Westerberg

📖 Summary

Research and consulting in marketing, strategy, and product development. Use consumer insights to develop targeted marketing strategies. Expert in a wide range of quantitative and qualitative market research methodologies to test brand and product perceptions, consumer attitudes, ad effectiveness, brand lift metrics, and purchase behavior. Manage research design, vendors, execution, analysis. Present business insights and recommendations, thought leadership and ad sales research. Specialties: Market Research, Marketing, Strategy Consulting, Ad and Product Testing, Ad Sales Research, Brand Equity Tracking Research, NPS / CSATMarketing Insights - Consultant @ From January 2015 to Present (1 year) Principal @ Consumer Insights and Market Research Consultant Provide marketing and strategy consulting on branding, product development, audience insights, and competitive landscape for CPG, online publishers, technology, financial services, retail, real estate, and government clients. Expert in quantitative and qualitative research methodologies and design. From July 2011 to Present (4 years 6 months) San Francisco Bay AreaConsumer Insights Consultant @ Deciphering the market of Moms for marketers, clients and trade through work on 21st Century Mom Insight Series. Conduct custom media research including ad effectiveness and social media impact studies. Oversee research at all stages: develop and program surveys or discussion guides, determine sample, field, and analyze data and present insights. Run sampling programs, social ethnographies, thought leadership research, pricing and product development studies. From July 2011 to March 2015 (3 years 9 months) San Francisco Bay AreaSenior Research Analyst @ Marketing consulting including target market intelligence and messaging, image and branding strategy, ad and product testing, competitive analysis and best practices. Identify psychographic and demographic trends for targeted marketing strategies and product development. Lead consulting projects and client relationships. Design and conduct/oversee wide range of global market research projects, both quantitative and qualitative. Test consumer use of new online media and exposure to marketing channels. From September 2005 to September 2011 (6 years 1 month) Research Associate @ Managed, designed, and executed market research projects with consumers and industry to investigate issues impacting Midcap companies and facilitate investment decisions. From July 2000 to August 2005 (5 years 2 months) Economics, Spanish @ University of California, Berkeley From 1995 to 2000 Universidad Complutense de Madrid Solette Westerberg is skilled in: Market Research, Customer Insight, Qualitative Research, Marketing Strategy, Advertising, SPSS, Social Media, Competitive Analysis, Marketing Research, Data Analysis, CRM, Research, Marketing, Analysis, Consumer Insights, Product Development, Qualtrics

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In a nutshell

Solette Westerberg's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

4 year(s), 1 month(s)

Solette Westerberg's Willingness to Change Jobs



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