Image of Siyan Chen

Siyan Chen

Sr Analytics Manager @ Yummly

Sr Analytics Manager at Yummly

San Francisco, California

Ranked #1,353 out of 27,060 for Sr Analytics Manager in California

Section title

Siyan Chen's Email Addresses & Phone Numbers

Siyan Chen's Work Experience

Yummly

Sr Analytics Manager

Hero Digital, LLC

Data & Insight Manager

July 2017 to October 2019

San Francisco Bay Area

The TJX Companies, Inc.

Sr. Web Analyst

September 2015 to July 2017

Greater Boston Area

Siyan Chen's Education

Michigan State University

Master of Science; School; Bachelor of Art, Retailing; Communication Science and Arts; Advertising, 3.6/4.0

2008 to 2011

Zhejiang Gongshang University

Bachelor of Art, Advertising, 3.8

2004 to 2008

Siyan Chen's Professional Skills Radar Chart

Based on our findings, Siyan Chen is ...

Strong sense of self
Methodical
Quiet

What's on Siyan Chen's mind?

Based on our findings, Siyan Chen is ...

56% Left Brained
44% Right Brained

Siyan Chen's Estimated Salary Range

About Siyan Chen's Current Company

Yummly

Frequently Asked Questions about Siyan Chen

What company does Siyan Chen work for?

Siyan Chen works for Yummly


What is Siyan Chen's role at Yummly?

Siyan Chen is Sr Analytics Manager


What is Siyan Chen's personal email address?

Siyan Chen's personal email address is s****[email protected]


What is Siyan Chen's business email address?

Siyan Chen's business email addresses are not available


What is Siyan Chen's Phone Number?

Siyan Chen's phone (213) ***-*233


What industry does Siyan Chen work in?

Siyan Chen works in the Marketing and Advertising industry.


About Siyan Chen

📖 Summary

Sr Analytics Manager @ Yummly Data & Insight Manager @ Hero Digital, LLC From July 2017 to October 2019 (2 years 4 months) San Francisco Bay AreaSr. Web Analyst @ The TJX Companies, Inc. Managed cross-functional projects to add new features and functionalities to the site, including utilized multiple resources (Omniture, Opinionlab, Forrester research etc) to research, identify site opportunities to maximize site conversion; design, implement and QA Adobe tagging infrastructure to meet new business requirements; perform analysis to assess the effectiveness of projectsLead and initiated site AB and multi-variant tests, from development, to execution and analysis to enhance site performance and efficiencyPerformed ad hoc analyses and deep dive data mining to analyze customer behavior and site performance issues, and translate data into actionable insightsAutomated dashboard of KPIs to report day to day business performance and site issues identification From September 2015 to July 2017 (1 year 11 months) Greater Boston AreaDigital Marketing Analyst @ Gannett Monitored and provided guidance for client acquisition and optimized acquisition methods & media channels by conducting comprehensive analyses of customer journey and marketing campaignsTroubleshooted and solved diverse problems for all teams in role as an Internal Analytical Consultant- developed strategic methodologies to address issues by partnering with marketing, sales, and development teams and subsequently delivering analysis and providing recommendationsAnalyzed all aspects of customer data from multiple data sources and generated ROI /LTV reports Owned performance reporting for the entire company, providing comments and advise management on all facets performance and risk variables that affect the businessExecuted and evaluated A/B test on business site From March 2013 to October 2014 (1 year 8 months) McLean, VABusiness/ Research Analyst @ Les Johnson & Associates Conducted a U.S. market entry analysis for Chinese education companies: interacted with senior executives to identify client’s specific needs; researched about the U.S. pre-school system by analyzing annual reports and third party research reports; shortlisted 10 pre-school chains for potential partnershipsPerformed both primary and secondary market researches for multiple food companies: conducted focus group studies, in-depth interviews, and online surveys to understand consumer behavior changes; summarized government reports on usages, prices and purchases of food products, including beef stew, pork, and beans; made tailored recommendations on product offering strategy Built sales forecasts and made strategic recommendations for multiple food companies by tracking and monitoring industry trends from the U.S. Department of Agriculture (USDA) /Agriculture Marketing Service (AMS) commodity purchase databases From 2011 to 2013 (2 years) Washington D.C. Metro AreaResearch Assistant for Retailing Projects @ Michigan State University Participated in a quantitative study of buyer-supplier relationships in China’s home appliance industry: telephone interviewed 1000+ suppliers and buyers to gather preliminary data with a respondent rate of over 60%, and utilized SPSS to conduct regression analyses to validate key hypothesesProvided key support for a study of worldwide buyer experiences in China: coordinated and translated 50+ buyer interviews, entered data into SPSS, and performed preliminary analysis From November 2009 to August 2010 (10 months) Lansing, Michigan Area/ Shanghai, ChinaMarketing Analyst (Part-time) @ Sunion Co. Ltd Optimized the revenue management strategy for the hotel chain business by analyzing historical data and benchmarking against major competitors; recommendations resulted in 20%+ increase in sales in off-seasons Developed, executed, and monitored directed marketing strategies towards frequent guests; the work led to the creation of the company’s first loyalty programMaintained a proprietary CRM database for 200+ prospective homebuyers and launched customized marketing strategies to match their specific needs Prepared and analyzed monthly financial performance reports and made recommendations for improvements. From May 2006 to June 2008 (2 years 2 months) Seasonal Assistant buyer @ Pujiang International Grand Hotel Located qualified vendors and assisted in planning products availability for advertisement and promotionDeveloped working knowledge of merchandise selection, negotiating, pricing, and planning From October 2006 to January 2008 (1 year 4 months) Senior Web Analyst @ Rosetta Stone Lead daily website reporting and analysis of RS global sites, identifying trends and analyzing and interpreting web data through site performance monitoring and quantitative method applicationDrove performance through targeted initiatives, including web strategy development, analytics implementation, issue tracking, and solutions determinationInfused marketing strategy and evaluate marketing campaigns by analyzing data from web analytics and database tools through optimization and cross-channel analysesTroubleshooted tagging implementation on website, and work with dev team to solve tracking issues From October 2014 to March 2015 (6 months) Arlington, VA


Siyan Chen’s Personal Email Address, Business Email, and Phone Number

are curated by ContactOut on this page.

10x your recruitment & sales conversations

Contact over 200M professionals
instantly by email or phone. Reveal
personal & work email addresses, as
well as phone numbers accurately with
our ContactOut Chrome extension.

In a nutshell

Siyan Chen's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 7 month(s)

Siyan Chen's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 88% chance that Siyan Chen is seeking for new opportunities

Siyan Chen's Social Media Links

/school/mi... /company/y...
Engage candidates 10x faster

Enjoy unlimited access and discover candidates outside of LinkedIn

Trusted by 400K users from

76% of Fortune 500 companies

Microsoft Nestle PWC JP Morgan Merck Rackspace WarnerMedia Randstad Yelp Google

The most accurate data ever

CCPA Compliant
GDPA Aligned
150M Personal Emails
300M Work Emails
50M Direct Dials
200M Professional Profiles
30M Company Profiles

Hire Anyone, Anywhere
with ContactOut today

Making remote or global hires? We can help.

  • 50 contacts/month
  • Works on standard LinkedIn only
  • Work emails, personal emails, mobile numbers
* 1 user per company limit

No credit card required

Try ContactOut for Free