Contact： siyanchen86@gmail.com Highly effective analyst driving impactful marketing initiatives and profitable growth by applying demonstrated proficiency in web analytics, database analysis, and marketing research. Adeptly leverage robust analytical skills in conjunction with a detailed, logical approach to execute comprehensive bottom-up analyses and deliver targeted and insightful marketing recommendations. Hands-on team player with excellent communication skills; actively promote multidisciplinary collaboration, transparency, and information sharing across business units and with external partners to align strategies and gain competitive advantage. Seeking opportunities like Web analyst/ Digital Marketing Analyst/ Marketing Analyst Open to relocation. Key Skills  Customer Acquisition Optimization Online Testing and Evaluation  New Market Opportunity Identification  Cross-Channel Analyses  Business Intelligence Tools  Performance Presentations | Trend Reports  Web Strategy Development  Website Performance Metrics  Database Tools | Web Analytics Data Analysis Technical Skills SQL  Tableau  Omniture  Discover  Google Analytics  SPSS  Exact Target  Responsys  Optimizely Salesforce  MS Office Suite  Optmizely

Sr. Web Analyst @ From September 2015 to Present (4 months) Greater Boston AreaSenior Web Analyst @ From October 2014 to March 2015 (6 months) Digital Marketing Analyst @ Conducted comprehensive analyses of customer acquisition activities, sales activities, marketing campaigns to provide guidance for customer acquisition practice and to optimize acquisition methods and media channel. Owned performance reporting for the entire company, providing comments and advise management on all facets performance and risk variables that affect the business. Coordinated with marketing/sales/develop teams to initially develop strategic methodologies to address there problem, delivered analysis and provided recommendations. Performed as an internal analytical consultant to solve problems for all teams - analyzed multiple data source and generated relevant information and ROI reports for all markets, channels, vendors and projects utilized in forecasting, trending, and results analysis. Performed A/B test on business site and put the winning ones into production. From March 2013 to October 2014 (1 year 8 months) McLean, VABusiness/ Research Analyst @ Conducted a U.S. market entry analysis for Chinese education companies: interacted with senior executives to identify client’s specific needs; researched about the U.S. pre-school system by analyzing annual reports and third party research reports; shortlisted 10 pre-school chains for potential partnerships Performed both primary and secondary market researches for multiple food companies: conducted focus group studies, in-depth interviews, and online surveys to understand consumer behavior changes; summarized government reports on usages, prices and purchases of food products, including beef stew, pork, and beans; made tailored recommendations on product offering strategy Built sales forecasts and made strategic recommendations for multiple food companies by tracking and monitoring industry trends from the U.S. Department of Agriculture (USDA) /Agriculture Marketing Service (AMS) commodity purchase databases From 2011 to 2013 (2 years) Washington D.C. Metro AreaResearch Assistant for Retailing Projects @ Participated in a quantitative study of buyer-supplier relationships in China’s home appliance industry: telephone interviewed 1000+ suppliers and buyers to gather preliminary data with a respondent rate of over 60%, and utilized SPSS to conduct regression analyses to validate key hypotheses Provided key support for a study of worldwide buyer experiences in China: coordinated and translated 50+ buyer interviews, entered data into SPSS, and performed preliminary analysis From November 2009 to August 2010 (10 months) Marketing Analyst （Part-time) @ Optimized the revenue management strategy for the hotel chain business by analyzing historical data and benchmarking against major competitors; recommendations resulted in 20%+ increase in sales in off-seasons Developed, executed, and monitored directed marketing strategies towards frequent guests; the work led to the creation of the company’s first loyalty program Maintained a proprietary CRM database for 200+ prospective homebuyers and launched customized marketing strategies to match their specific needs Prepared and analyzed monthly financial performance reports and made recommendations for improvements. From May 2006 to June 2008 (2 years 2 months) Seasonal Assistant buyer @ Located qualified vendors and assisted in planning products availability for advertisement and promotion Developed working knowledge of merchandise selection, negotiating, pricing, and planning From October 2006 to January 2008 (1 year 4 months)

Master of Science; School; Bachelor of Art, Retailing; Communication Science and Arts; Advertising, 3.6/4.0 @ Michigan State University From 2008 to 2011 Bachelor of Art, Advertising, 3.8 @ Zhejiang Gongshang University From 2004 to 2008 Siyan Chen is skilled in: Market Research, Advertising, SPSS, Competitive Analysis, Data Analysis, Marketing Strategy, Marketing, Marketing Research, Retail, CRM, Consumer Behaviour, Photoshop, Online Marketing, Market Analysis, Event Planning