Siyan Chen's Email Addresses & Phone Numbers

📖 Summary

Sr Analytics Manager @ Yummly Data & Insight Manager @ Hero Digital, LLC From July 2017 to October 2019 (2 years 4 months) San Francisco Bay AreaSr. Web Analyst @ The TJX Companies, Inc. Managed cross-functional projects to add new features and functionalities to the site, including utilized multiple resources (Omniture, Opinionlab, Forrester research etc) to research, identify site opportunities to maximize site conversion; design, implement and QA Adobe tagging infrastructure to meet new business requirements; perform analysis to assess the effectiveness of projectsLead and initiated site AB and multi-variant tests, from development, to execution and analysis to enhance site performance and efficiencyPerformed ad hoc analyses and deep dive data mining to analyze customer behavior and site performance issues, and translate data into actionable insightsAutomated dashboard of KPIs to report day to day business performance and site issues identification From September 2015 to July 2017 (1 year 11 months) Greater Boston AreaDigital Marketing Analyst @ Gannett Monitored and provided guidance for client acquisition and optimized acquisition methods & media channels by conducting comprehensive analyses of customer journey and marketing campaignsTroubleshooted and solved diverse problems for all teams in role as an Internal Analytical Consultant- developed strategic methodologies to address issues by partnering with marketing, sales, and development teams and subsequently delivering analysis and providing recommendationsAnalyzed all aspects of customer data from multiple data sources and generated ROI /LTV reports Owned performance reporting for the entire company, providing comments and advise management on all facets performance and risk variables that affect the businessExecuted and evaluated A/B test on business site From March 2013 to October 2014 (1 year 8 months) McLean, VABusiness/ Research Analyst @ Les Johnson & Associates Conducted a U.S. market entry analysis for Chinese education companies: interacted with senior executives to identify client’s specific needs; researched about the U.S. pre-school system by analyzing annual reports and third party research reports; shortlisted 10 pre-school chains for potential partnershipsPerformed both primary and secondary market researches for multiple food companies: conducted focus group studies, in-depth interviews, and online surveys to understand consumer behavior changes; summarized government reports on usages, prices and purchases of food products, including beef stew, pork, and beans; made tailored recommendations on product offering strategy Built sales forecasts and made strategic recommendations for multiple food companies by tracking and monitoring industry trends from the U.S. Department of Agriculture (USDA) /Agriculture Marketing Service (AMS) commodity purchase databases From 2011 to 2013 (2 years) Washington D.C. Metro AreaResearch Assistant for Retailing Projects @ Michigan State University Participated in a quantitative study of buyer-supplier relationships in China’s home appliance industry: telephone interviewed 1000+ suppliers and buyers to gather preliminary data with a respondent rate of over 60%, and utilized SPSS to conduct regression analyses to validate key hypothesesProvided key support for a study of worldwide buyer experiences in China: coordinated and translated 50+ buyer interviews, entered data into SPSS, and performed preliminary analysis From November 2009 to August 2010 (10 months) Lansing, Michigan Area/ Shanghai, ChinaMarketing Analyst （Part-time) @ Sunion Co. Ltd Optimized the revenue management strategy for the hotel chain business by analyzing historical data and benchmarking against major competitors; recommendations resulted in 20%+ increase in sales in off-seasons Developed, executed, and monitored directed marketing strategies towards frequent guests; the work led to the creation of the company’s first loyalty programMaintained a proprietary CRM database for 200+ prospective homebuyers and launched customized marketing strategies to match their specific needs Prepared and analyzed monthly financial performance reports and made recommendations for improvements. From May 2006 to June 2008 (2 years 2 months) Seasonal Assistant buyer @ Pujiang International Grand Hotel Located qualified vendors and assisted in planning products availability for advertisement and promotionDeveloped working knowledge of merchandise selection, negotiating, pricing, and planning From October 2006 to January 2008 (1 year 4 months) Senior Web Analyst @ Rosetta Stone Lead daily website reporting and analysis of RS global sites, identifying trends and analyzing and interpreting web data through site performance monitoring and quantitative method applicationDrove performance through targeted initiatives, including web strategy development, analytics implementation, issue tracking, and solutions determinationInfused marketing strategy and evaluate marketing campaigns by analyzing data from web analytics and database tools through optimization and cross-channel analysesTroubleshooted tagging implementation on website, and work with dev team to solve tracking issues From October 2014 to March 2015 (6 months) Arlington, VA