I have 20 years experience in the advertising industry across media, marketing and sales. I've worked for some of the best agencies and blue chip clients in the business. My skills include: client leadership, building relationships, effective communication, team management, organisational, finance and budget management, problem solving, negotiation & presentation skills to name a few. I enjoy horse racing and manage my own syndicate - Baggy Green Racing.

Lexus Dealer - Media Engagement Director @ The role sits within the Lexus Business unit at The Media Store. The Lexus Dealer - Media Engagement Director is the primary liaison between The Media Store, Lexus Marketing, the Lexus Dealer Network and M&C Saatchi responsible for management of the Lexus retail media activity. From January 2015 to Present (1 year) Sydney, AustraliaCaptain @ About - We are a proud Aussie Horse Racing Syndicate! If you love sport, a day at the races, beer and a bet join the Baggy Green! Description - Many of us have dreamt of one day wearing the Baggy Green of Australia and whilst that may not come true we can certainly all dream of owning a top race horse! And while we're at it we can enjoy each others company, a beer, a bet and a day at the races.....what else is there?! Just like the Baggy Green our principles revolve around teamwork, mateship, and fun. We are passionate and patriotic Aussies enjoying our sport and supporting our teams. From April 2012 to Present (3 years 9 months) Sydney, AustraliaAccount Director - GIO @ Account Director – GIO Insurance (Suncorp) November 2012 – Present • Ensure exceptional service is provided and the product delivered to the client is superior quality and best in class • Provide mentoring, training, develop skills and manage workload of direct reports and junior staff. Manage staff motivation, output and workloads • Proactively approach clients with media solutions to help grow their business • Ensure that clients are informed on general media industry topics which may affect their business • Attend brand planning workshops, client presentations and any other client meetings that require presence • Manage the preparation of client documentation, financial reconciliation and media reporting • Seek and manage input from specialist teams for client business where relevant – Strategy, Analytics, Digital and Liquid Thread • Manage creative/innovative communication initiatives, that are driven from a clear strategic direction • Work in conjunction with the relevant Strategist and Investment Director throughout the day to day management of client business • Play an active role in ensuring that unique and ground breaking implementation ideas are developed • Lead implementation planning process and execution in liaison with the Investment Team – includes day to day management of specialist teams to ensure brief is delivered/bought to plan/strategy • Ensure that efficient processes and systems are employed to maximise transactional efficiencies • Represent Starcom’s “position” on relevant media investment issues • Brief Investment Team for any major negotiation planning costs • Develop strong media owner relationships, to help facilitate maximum value for client business’ • Negotiate strategic ideas with the media and manage the implementation of deal parameters in conjunction with the investment team • Track campaigns from a macro perspective and ensure that all activity is performing against objectives/benchmarks From November 2012 to January 2015 (2 years 3 months) Sydney, AustraliaState Account Director - McDonald's @ State Account Director – McDonald’s March 2005 – October 2012 • McDonald’s implementation and planning client service team • Client relationship management – State Marketing, Licensee community and PR Agency • Strategic media development – understand National strategies and sell them in to stakeholders, adapt and tailor these to State and Local markets • Management of implementation process – Trading community to ensure delivery • Supervise all reporting systems and processes • Team Management – NSW, Vic, SA, WA Account Managers. Evaluate performance • RMH Support – Fundraising, Events, Campaign development • Sell in OMD’s Specialist Business Units – eg Fuse • OMD’s Values and Principles: A can do attitude, challenging and inquisitive, creative culture, honesty and integrity, invest not spend, passion and pride, the right to fail, celebrate success, fun really matters “McDonald’s is a unique client in that it’s a huge multi-national organisation and system supported by thousands of employees and suppliers but given the Licensee element a felt a real sense of being able to make a positive difference to someone’s actual business.” Radio Trading Manager May 2004 – March 2005 • Radio planning, buying, promotional management and negotiating for all OMD Sydney clients Senior TV Trader October 2003 – May 2004 • Clients included: Hasbro, Wrigley, Video Ezy From October 2003 to August 2012 (8 years 11 months) Sydney, AustraliaSenior Media Planner/Buyer (Contract) @ • Clients included: SCJohnson, Cerebos, Hong Kong Tourism Board, Sara Lee, Samsung, Perpetual From July 2003 to October 2003 (4 months) Sydney, AustraliaSenior Media Planner/Buyer (Contract) @ • Clients included: Lion Nathan From May 2003 to July 2003 (3 months) Sydney, AustraliaVarious @ London Metropolitan University – Account Payable The Flying Music Co London – Accounts Assistant From June 2001 to April 2003 (1 year 11 months) London, United KingdomSenior Media Planner/Buyer @ • Initial task: negotiate the Regional TV Rates for News Ltd. • Metro and Regional TV Buying, Programme Trend, Audience Analysis, Reporting, Competitive, Proposal and Sponsorship Analysis, Buying across All Media • Clients included: News Ltd, Kellogg’s, Kimberly-Clark, ING Bank, Jones Lang LeSalle, Jaguar, Singapore Airlines, Leggo From January 2000 to March 2001 (1 year 3 months) Sydney, AustraliaGroup Sales Manager @ • Represent Regional TV Stations – Channel 10 • Agencies included: AIS Media, Zenith Media, Universal-McCann, DDB, Clemenger, Optimedia • Preparation and presentation of proposals, programme and promotional opportunities • Training and development of junior staff members From April 1998 to January 2000 (1 year 10 months) Brisbane, AustraliaMedia Planner/Buyer (Contract) @ • Clients included: Westpac Bank and NRMA Insurance From August 1997 to February 1998 (7 months) Sydney, AustraliaMedia Planner/Buyer @ • Media Planning and Buying across All Media • Buy Summaries, Post Analysis, Budget Recs, Strategy, Competitive, Training and Development of Junior Staff • Clients included: Coca Cola, Nestle, Johnson & Johnson, IBM, AMF Bowling, Tiffany & Co. • A solid grounding in Advertising and Media! From May 1993 to August 1997 (4 years 4 months) Sydney, Australia

Baulkham Hills High From 1985 to 1990 Simon Watson is skilled in: Media Planning, Media Buying, Outdoor Advertising, Sponsorship, Media Strategy, Advertising, Sports Marketing, Building Relationships, Long Distance Running, Media Sales, Local Marketing, Sports, Sports Betting, Account Service, Financial Reconciliation