Simon Rodrigue, as SVP of eCommerce for Walmart Canada, is spear-heading the aggressive growth and positioning of Walmart as the leading omnichannel retailer in the Canadian market. Responsible for all aspects of the online business and integration with the stores Simon is building a high performance eCommerce team with the focus of delighting the Canadian consumer on each and every interaction with Walmart online. Before joining Walmart.ca Simon led the eCommerce and Interactive Marketing teams at two of Canada's top retailers: Sears Canada and Home Depot Canada as well as the Site Experience organization for Travelocity North America. Over past the 10 years Simon has led some of the largest and fastest growing online businesses in Canada and is recognized as a leader in Interactive Marketing, eCommerce and Social Commerce practices. Simon has spearheaded the evolution of traditional media plans to mixed media strategies, launched supply chain transformations leveraging direct ship best practices, implemented master data management strategies unlocking the hidden value of product data and built some of the top eCommerce teams in Canada. Simon has also worked in various operational and merchandising leadership roles within The Home Depot Canada, and served as a Senior Business and Marketing Consultant with Nortel Networks Global Services, enabling start-ups and aiding Fortune 50 companies to develop global, emerging business strategies. Specialties: Online Marketing, Business Management, Marketing Strategy, Business Planning, eCommerce, Start-up Development, Web 2.0, Merchandising Strategy, Social Shopping, Consumer Generated Content, Interactive Marketing, Social Media, Online Communities, Blogging, Canadian eCommerce, Mixed Media Strategies, Social Commerce

SVP eCommerce @ Simon Rodrigue is spear-heading the aggressive growth and positioning of Walmart as the leading multi-channel retailer in the Canadian market. Responsible for all aspects of the online business, digital marketing and integration with the stores Simon is building a high performance eCommerce team with the focus of delighting the Canadian consumers on each and every interaction with Walmart online. Driving innovation in the online space with the introductions of lockers and grocery home shopping to grow digital access and expand the Walmart footprint to Canadians. From August 2014 to Present (1 year 5 months) Toronto, Canada AreaVP - eCommerce / GM - walmart.ca @ Simon Rodrigue, as GM of Walmart.ca, is spear-heading the aggressive growth and positioning of Walmart as the leading multi-channel retailer in the Canadian market. Responsible for all aspects of the online business, digital marketing and integration with the stores Simon is building a high performance eCommerce team with the focus of delighting the Canadian consumers on each and every interaction with Walmart online. From January 2012 to August 2014 (2 years 8 months) Toronto, Canada AreaVP - Site Experience & Product Management @ Based in Dallas was accountable for the User Experience, Information Architecture, Design, Site Optimization, Analytics, Site Health and Product Management organizations for the Travelocity family of sites in North America driving over $10B per year in transactions. Built a world class team to inspire travelers and deliver great experiences on each and every interaction. Focused on delivering a merchandising focus to the site bringing forward the experiences of travel not just the transaction. From August 2010 to January 2012 (1 year 6 months) Dallas/Fort Worth AreaAdvisory Board @ An online start-up in the luxury fashion industry that is breaking down the supply chain to provide direct access to luxury apparel at less than wholesale prices. www.monikerwear.com From 2008 to January 2012 (4 years) ChinaGM of Travelocity.ca @ GM of one of Canada's top travel brands and sites Travelocity.ca. Goal is to continue to evolve the site, business and team building it into the top travel business in Canada From March 2010 to July 2011 (1 year 5 months) Toronto, Canada AreaAssociate Vice President - eCommerce @ Leader for all online activities at Sears Canada, including one of Canada's top websites - sears.ca - a $300 million dollar plus online business. Managed an internal team of over 100 including User Experience, Online Merchandising, Interactive Marketing, Community, Analytics, IT and Development (in and outsourced models) teams, strategies and execution plans while helping Sears Canada further their multi-channel strategy. Re-built the business from the ground up launching a new platform (moved off Amazon to an in-house platform) in 8 months and putting together one of the top teams in Canada. Positioned Sears.ca for the next phase of growth leveraging direct ship, social commerce and web design / development best practices. Launched a direct ship program with the goal to support one million additional, new to sears, products through a direct ship program. Focused on category extensions and new categories developed to support a higher end demographic that was present on the website. The new site was recognized with a 2010 Navigator Award for excellence in site navigation and search. From July 2008 to March 2010 (1 year 9 months) Toronto, Canada AreaSr. Manager eCommerce / Interactive Marketing @ Business Lead for Homedepot.ca and Home Depot Canada's Interactive Marketing Strategy Within homedepot.ca responsible for the overall business including logistics, operations, systems, merchandising, marketing and user experience. Rebuilt the eCommerce and interactive marketing group for Home Depot Canada after initial business launch, of one year previous, had failed. •Build out an extend aisle product program focused on higher-end / new categories, product line extension and lifestyle offerings leveraging a new direct ship vendor base. •Re-launched both front and back end systems within a one year time frame •Out sourced and rebuild pick, pack and ship operations / processes to ensure the highest level of customer service •Built a high performance team of 30 eCommerce and Interactive Marketing professionals •Revamped interactive marketing strategy for the Canadian Division •Built interactive and community tools, diy.homedepot.ca, Answer Depot, Hammer Drop and Home Depot Auction, that further enhanced the Home Depot brand online. •Guided homedepot.ca to be one of the fastest growing eCommerce sites in Canada From August 2004 to June 2008 (3 years 11 months) Toronto, Canada AreaAssociate Merchant - Seasonal @ Responsible for the strategy, tactics and execution of the overall Seasonal Lifestyle category for Home Depot Canada. This included the product categories of patio, furniture, fireplace, outdoor decor, workwear, landscape supplies and garden tools. From April 2003 to August 2004 (1 year 5 months) Toronto, Canada AreaStore Leadership Program @ A leadership development program with the goal to provide an overall understanding of operational, merchandising and marketing functions within Home Depot. From February 2002 to April 2003 (1 year 3 months) Ottawa, Canada AreaSr. Consultant -Business and Market Planning @ Provided financial, market and strategic consulting to help start-ups and Fortune 50 companies develop global, emerging business strategies. •Recognized in the Top Talent and Project Eagle leadership development programs. •Specialized in the development of business and market strategies, and plans, for established firms looking to add a communication or internet based services portfolio. •Supported management of service providers on critical decisions in the strategic plan development process. •Provided financial rationalization by quantifying market opportunities to emerging businesses pertaining to business development issues. •Supported the initial customer engagement, determination and acquisition processes through customer discussions and development of proposals. From May 2000 to February 2002 (1 year 10 months) Ottawa, Canada AreaAssistant Manager @ From September 1994 to March 2000 (5 years 7 months) Ottawa, Canada Area

CFA @ CFA CharterholderB.Comm @ Carleton University From 1996 to 2000 Simon Rodrigue is skilled in: E-commerce, Strategy, Product Management, Analytics, Leadership, Online Marketing, Digital Marketing, Marketing Strategy, Email Marketing, Start-ups, SEM, Management, SEO, Retail, Business Development