The Founder and Creative Director at Hometown (http://www.hometownlondon.com). An independent Marketing and Advertising agency. Within it's first 3 years, Hometown has 20+ staff and billings in excess of £3m. It has picked up a whole host of global clients including Qatar Airways, Swatch, FremantleMedia, Dubai Airports and Diageo. We've also UK business from clients including ITV, Powwownow,
The Founder and Creative Director at Hometown (http://www.hometownlondon.com). An independent Marketing and Advertising agency. Within it's first 3 years, Hometown has 20+ staff and billings in excess of £3m. It has picked up a whole host of global clients including Qatar Airways, Swatch, FremantleMedia, Dubai Airports and Diageo. We've also UK business from clients including ITV, Powwownow, Cisco, Rakuten-Play.com, Claridges and BUPA.
We've executed everything from global advertising campaigns, right through to successful social and real-world activations in local markets. Our incredible track record of effectiveness means we can often get small brands to punch well above their weight and achieve a fantastic ROI.
Over the years i've picked up numerous accolades from D&AD, Cannes, BIMA, as well as 3 IPA Effectiveness awards. In 2008 and 2013 was named in the Guardian Newspaper's Top 100 Creative People, and in 2009 was cited by Campaign as a Future Creative Leader. In 2011 I helped take our previous agency; Saint London to both Revolution Magazine and NMA Magazine's Agency Of The Year 2011.
Last but by no means least, i've worked alongside my long term Creative and Business partner, David Gamble for 20+ years.
Founder @ Hometown was founded in 2012 along with my fellow partners, Creative Director; David Gamble, Managing Partner; Helen Kimber, and Strategy Partner; Chris Jefford.
Hometown has built a culture that puts people at the heart of all of our work, uncovering insights that are genuinely human and distinct. We seek to understand device behaviours, social interactions, brand preferences, cultural nuances, and build a unique picture of your audience - an audience that will ultimately make or break your brand.
Simon is a founding member of CABAL, a handpicked group of senior industry figures.
2015 Hometown wins 888 Poker Global Advertising
2015 Hometown launches 777.com Online Casino (888 Holdings)
2015 Hometown wins Royal Caribbean International
2015 Hometown launches Feel Great Britain, a UK-wide activation platform for BUPA
2015 Hometown nominated twice @Brand Republic Awards
2015 WEBBY Awards Judge
2015 LOVIE Awards Judge
2015 DADI Awards Judge
2014 Campaign A List
2014 Hometown wins £3m Powwownow Advertising Account
2014 Hometown appointed by Dubai Airports for Global Ad task
2014 Hometown wins FremantleMedia Global Account
2014 Hometown creates world's first 4D Football Game for ITV
2014 Hometown wins Bupa UK Social Account
2014 Hometown appointed by Qatar Airways to launch new global hub airport
2013 Voted into the Guardian Hot 100 Creative People / Marketing & Advertising
2013 Hometown creates the UK's first advertising campaign for Rakuten
2013 X Factor wins Gold for Best Launch at the Promax Awards
2013 Hometown wins innovation project for CISCO
2013 Hometown wins Diageo brand, CIROC Vodka
2013 Hometown creates launch campaign for X Factor
2013 Hometown wins Rakuten / Play.com
2013 Webby Awards Jury
2012 Hometown handed projects for Claridges, Berkeley and Connaught
2012 Hometown wins 32Red.com
2012 Hometown creates tactical campaign for Qatar Airways.
2012 Lovie Awards Jury
2012 NMA Top 100 Agencies / Ones To Watch From April 2012 to Present (3 years 9 months) Founder @ 2011 Agency of The Year / NMA Magazine
2011 Agency of The Year / Revolution Magazine
2012 Campaign A-List
2011 Saint wins Gold at BIMA's
2011 1 Gold, 2 Silvers, and a Bronze at the Pan European Lovie Awards
2011 Saint wins Gold and Bronze @One Show
2011 3 Official Honoree's and one nomination at Webby's
2011 Saint wins Gold at Revolution for Can You Draw The Internet?
2010 Campaign A-List
2010 Grand Prix Winners @BIMA
2010 BIMA Winners - 7 Golds
2010 Bronze winners at LIA
2010 3 nominations @Campaign BIG awards
2010 Saint is the highest climber in the NMA Top 100 (25 places to 44) beating Poke, BBH, Work Club and Elvis.
2010 Saint wins NMA's for V&A and Virgin Atlantic
2010 D&AD Jury (Digital)
2010 Cyber Lion winners
2010 Official Honoree @ Webby Awards
2010 Saint Nominated @ Clio's
2010 Saint Nominated @ One Show
2010 Silver Nomination @ D&AD
2010 Saint in Book @ D&AD
2010 Campaign 'Top 10 Digital Creative Directors'
2009 Saint in the NMA top 100
2009 BIMA award winner for Knife Crime
2009 D&AD 'In Book' for Knife Crime
2009 Named by Campaign as 'Future Creative Leaders'
2008 Hospital Top 100 Creative People From March 2007 to March 2012 (5 years 1 month) Creative Director @ 2006 Brand launch of Virgin Bingo and Virgin Games.
2006 IPA Grand Prix for Crime Reduction.
(The most effective campaign ever by The Home Office)
2005 TV campaigns for Virgin Mobile, Land Rover, Energy Savings Trust, The Sunday Times and The Home Office
2004 Nominated for a BAFTA for The Month
2004 Launched The Month. A monthly supplement for News Int.
(Best New Media Launch - Campaign Top 10's) From March 2003 to March 2007 (4 years 1 month) Creative Director / Co Founder @ 2003 Cyber Lion for Virgin Mobile
2003 Cyber Lion nomination for Through The Eyes Of A Child
2002 Cyber Lion nomination for Eurostar
2000 Campaign Faces to Watch From April 2000 to March 2003 (3 years) Creative @ 2000 Launched Floodline for the Dept Of Environment
1999 Launched D&AD New Blood From 1999 to 2000 (1 year) Digital Creative @ 1998 D&AD nomination for Hoover website
1998 Cyber Lion nomination for Unilever Graduate Recruitment
1998 D&AD Nomination for Guinness (Integrated Campiagn)
1998 BIMA Award for 'The Guinness Local'
1997 Created and launched C.A.L.M, a Mental Health charity for the Department Of Health
1996 D&AD 'In Book' for Guinness Website
1996 Launched the first Argos Website
1995 Launched the first ever Guinness Website From 1995 to 1999 (4 years)
Simon Labbett is skilled in: Creative Direction, Advertising, New Media
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