Simon Heaton
Director of Growth and Product Marketing at Buffer | Canada
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As the Director of Growth and Product Marketing at Buffer, Simon Heaton plays a pivotal role in shaping the company’s trajectory in the competitive landscape of product-led growth (PLG) brands. Reporting directly to the CEO, Simon leads a dynamic team focused on crafting and executing innovative growth strategies that enhance market awareness and drive user acquisition. His expertise lies in leveraging user research and experimentation to inform data-driven decisions, ensuring that Buffer’s marketing initiatives resonate with target audiences and foster sustainable growth.
Under Simon's leadership, the Growth Marketing and Product Marketing teams have implemented comprehensive go-to-market strategies that not only attract new users but also enhance product adoption among existing customers. By utilizing advanced analytics and automation tools, Simon’s teams are able to optimize marketing campaigns, streamline user experiences, and ultimately increase customer lifetime value. His commitment to fostering a culture of experimentation enables Buffer to stay ahead of market trends and continuously refine its approach based on real-time feedback.
In addition to his professional endeavors, Simon is passionate about education and has taught marketing part-time, sharing his insights and experiences with the next generation of marketers. His diverse skill set, which includes event management, SEO, brand development, and leadership, positions him as a thought leader in the industry. Through his work at Buffer, Simon not only drives growth for the company but also contributes to the broader marketing community by championing best practices and innovative strategies that empower businesses to thrive in an ever-evolving digital landscape.
Director of Growth and Product Marketing at Buffer in October 2022 to Present
Mentor, Growth and Marketing at Antler in February 2023 to Present
Director of Growth at Buffer in January 2022 to October 2022
Senior Growth Lead, Acquisition at Shopify in January 2020 to January 2022
Professor at Algonquin College of Applied Arts and Technology in April 2018 to December 2021
Instructor, Reputation Marketing and Content Marketing Strategy at Telfer School of Management at the University of Ottawa in May 2020 to August 2021
Growth Marketing Lead at Shopify in July 2017 to January 2020
Content Marketing Manager at Shopify in July 2015 to July 2017
Digital Marketing Strategist at Banfield in May 2014 to June 2015
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Mount Allison University, Bachelor of Commerce (B.Com.), Marketing Management with a second major in Psychology
Algonquin College of Applied Arts and Technology, Certification, Digital Analytics
Algonquin College of Applied Arts and Technology, Diploma, Public Relations
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Marketing
Social Media Marketing
Growth Marketing
Event Management
Market Research
SEO
Project Management
Media Buying
Analytics
Strategic Communications
Content Marketing
Marketing Strategy
SEM
Digital Marketing
Brand Development
Copywriting
Information Architecture
Email Marketing
Marketing Management
Product Marketing
Adobe Creative Suite
Google Analytics
WordPress
Leadership
Public Speaking
B2B Marketing Strategy
Growth Strategy
B2C Marketing Strategy
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Discover more about BufferWhat is Simon Heaton email address?
Email Simon Heaton at [email protected]. This email is the most updated Simon Heaton's email found in 2026.
How to contact Simon Heaton?
To contact Simon Heaton send an email to [email protected]. (updated on April 08, 2024)
What company does Simon Heaton work for?
Simon Heaton works for Buffer
What is Simon Heaton's role at Buffer?
Simon Heaton is Director of Growth and Product Marketing
What is Simon Heaton's Phone Number?
Simon Heaton's phone (416) ***-*110
What industry does Simon Heaton work in?
Simon Heaton works in the Marketing and Advertising industry.
Simon Heaton Email Addresses
Simon Heaton Phone Numbers
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