+ 10 years of extensive industry-experience in designing the UX for Web, Mobile, and Desktop UI apps. + Efficient in working with Agile (Scrum) Methodologies. + Skill-sets expand to all areas of Design. + Apply User Center Design principles to bring creative solutions that could provide enough customer satisfaction to the target audience. + Mentor, Recruit, and Lead UX Team. Portfolio link – available on request. SPECIALTIES: + User Experience Design – Workflows (storyboards), User Scenarios, Use Cases + Interaction Design – Wireframes (MS Visio, OmniGraffle, Balsamiq, Axure), Hi & Low Fidelity Mockups, Interactive Prototypes + UI Design – Design Patterns, UI Specs, Information Architecture, Menu Design, Product UI Strategy + Visual Design – Graphical Assets (Adobe Photoshop, Fireworks, Flash, Illustrator, InDesign), Detailed Styling, Icon Design, Logo Design, Branding + Usability – Usability Studies, User Research, Heuristic Evaluation (Morae, Camtasia), A/B Testing + Front-end – HMTL5, CSS3, JavaScript (Adobe Dreamweaver, MS Visual Studio), YUI – on cross browser platforms

UI / UX Design Lead @ + Hands-on in creating the end-to-end UX for HP's multiple Enterprise Security Applications. + Define a UX process for any product or UI feature and communicate to stakeholders and developers and enable the team to produce the best UI possible and also ensure that implementation matches the design mockups. + Set, update, and ensure consistency of UI designs (standards, guidelines) across all products and communicate them to all UI developers. + Develop specific style guide that outlines the look and feel and details of the components used in specific UI designs. + Regularly conduct Usability Tests to ensure that designs meet user goals. + Lead the UX initiative – Mentor team of interaction and visual designers. + Ensure that UX team must understand user personas and must develop a good understanding of the security business, product features, and how they satisfy the customer needs. From July 2013 to Present (2 years 4 months) Sunnyvale, CASr. UX Designer @ + Design the end-to-end UX for web & desktop apps of HP's Enterprise Security Products (ESP) in ArcSight division – ACC, ESM Console, Logger, and ArcMC (designed the 1.0 version from scratch). + Spearheading the effort with product team leads throughout all phases of the life cycle to design and specify new product features and ensure that the final product is intuitive and easy to use. + Conduct usability studies (in-house & at "HP Protect" Security Usability Conference) with real security customers to provide focused product feature enhancements. + Contribute to and reinforce HP's UI/UX/Visual guidelines across cross-functional teams. From January 2013 to July 2013 (7 months) Sunnyvale, CASenior UI Designer @ + Led the efforts as a UI/UX expert and Usability specialist on McAfee's SaaS and SMB line of products. + Collaborated directly with the product team leads leads to deliver quality designs. + Researched and evangelized new UI solutions to maximize user-friendliness of the product apps. From April 2011 to December 2012 (1 year 9 months) Santa Clara, CAWeb UI Designer @ + Designed the complete end-to-end UI/UX of McAfee's 2 major web applications – SMB Store (Ecommerce web portal) & SaaS (Security-as-a-Service web app). + Worked across cross-functional teams to gather business/dev requirements. + Functioned as an e-commerce design expert. + Advocated and implemented strategic e-commerce designs based on a deep understanding and proven experience in designing for e-commerce best practices, accessibility, and web standards compliancy. + Conducted online user surveys and performed A/B testing as part of gathering user feedback. + Provided Visual, UI Design, & Front-end Dev (HTML, XHTML, CSS, JavaScript) expertise by having a keen eye for detail, color use, typography and consistency from beginning to end. + Utilized UI Design processes and methodologies at all stages of the product life cycle. From November 2008 to April 2011 (2 years 6 months) Santa Clara, CAGUI / Visual Designer @ + Functioned as a GUI Design Expert in web & graphics dev group (PDIT – Product Development & Information Technology). + Designed web UIs with high-fidelity visual mockups via Adobe Photoshop & Illustrator. + Created Animation Spotlights via Adobe Flash & Flex which were eventually hosted on these webpages. + Designed and developed the front-end for internal & external (for clients) web UIs via Adobe Dreamweaver & Fireworks on a large corporate intranet. + Provided UI/UX Design & Dev (JavaScript & CSS) expertise to Java app developers. + Provided Visual maintenance at several stages to internal web Java apps e.g. file upload tool, announcement tool, contact list generation tool, etc. From November 2007 to November 2008 (1 year 1 month) South San Francisco, CAGUI Designer @ + Designed the UX (as a GUI Design contractor) for social & public-facing web UI and also contributed towards it's functional prototype (Ruby-on-Rails and Ajax/DHTML) to build fully scalable application as a commercial UI. + Designed the high-fidelity user workflows on Adobe Illustrator and then transformed these designs into a preliminary prototype using Adobe Fireworks. + Collaborated closely with the Bloglines product management team for conducting design-iteration discussions. From June 2007 to November 2007 (6 months) Oakland, CA & Campbell, CAInteraction Design Intern @ + Learned Interaction and UI Design at the industrial level. + Designed prototypes, workflows, high-fidelity screen mockups, storyboards, and low-fidelity wireframes based on the results of user testing as part of customer feedback sessions. + Designed the UX for several features of Oracle’s web based applications like CRM (sales), Desktop Integration, etc. + Developed the front-end for some selected modules of Internal Apps-UX (Oracle UX Applications) website using Dreamweaver prototyping environment. From June 2006 to June 2007 (1 year 1 month) Redwood Shores, CAGraduate Assistant (GA), Web and Graphic Designer @ + Redesigned (UX & Visual) and developed (Front-end) Texas A&M University's website at the Office of Marketing & Communications. The new website was launched on 01/31/06. + Designed, developed, and maintained several websites that were associated to Department of Architecture and it's several sub departments. + Designed and developed a web based application for Department of Health & Kinesiology that could bid or sell items at online communities and enable interaction among users. + Worked on few sponsored projects to design and develop the websites of another university which is part of the Texas A&M system. From February 2004 to May 2006 (2 years 4 months) College Station, TXVisualizer @ + Designed and developed Flash animations for a Graphical Interface to teach English Grammar to children between the age group of 7-9 years. + Created Animations, Graphics, and E-learning Packages on Differentiation, Integration and Co-ordinate Geometry for the engineering undergraduate students. From June 2003 to December 2003 (7 months) Mumbai Area, IndiaUsability Engineer Intern @ + Worked as a Usability Engineer to test the functionalities of new ergonomic Keyboards called as INSCRIPT and DYNA-KEY which were designed (at IDC, IIT Bombay) to type the Devanagari script. + Analyzed user research results to understand various user behaviors and patterns. From May 2002 to July 2002 (3 months) Mumbai Area, IndiaGraphic Design Intern @ + Designed the templates for the daily newspapers of various sections of Hindustan Times – HT LIVE, HT CITY, and HT Sunday Magazine. + Designed several advertisements for HT North Delhi Live newspaper with the help of illustrations and photographs. From May 2001 to July 2001 (3 months) New Delhi Area, IndiaDesign Intern @ + Visually corrected the technical drawings of various scooter parts of two wheelers that were provided by Scooters India Ltd. to the CADD Lab located in IIT Kanpur. + Learned Rapid Prototyping and its usefulness in proposing the final design of a product. From May 2000 to July 2000 (3 months)

Master of Educational Technology, Instructional and Interaction Design, 3.67/4.00 @ Texas A&M University From 2004 to 2006 Bachelor of Design, Visual Communications and User Interface Design, 8.32/10.00 @ Indian Institute of Technology, Guwahati From 1999 to 2003 Elementary, Middle, & High School, – Maths and Science @ Mariampur Senior Secondary School, Kanpur, India From 1984 to 1998 Shruti Shrivastava is skilled in: Visual Design, Graphic Design, Interaction Design, User Experience, Front-end Development, Information Architecture, User Interface Design, User-centered Design, User Experience Design, Front-end, Usability Testing, CSS, Flash, Usability, User Interface, HTML 5, Wireframes, Web Development, Heuristic Evaluation, Dreamweaver, Mobile Applications, XHTML, Accessibility, JavaScript, Web Applications, Adobe Fireworks, Adobe Creative Suite, Persona, Scrum, Axure, HTML5