Trade Marketing professional passionate about bringing brands to life as experiences for consumers by linking brand strategy to brilliant execution

Trade Marketing Manager, Westmill Foods part of Associated British Foods @ From May 2015 to Present (8 months) Trade Marketing Manager, World Duty Free Group & Nuance Europe @ Strategic: Establishing Joint Up Business Plan with key customers, identifying growth strategy for key brands, creating annual marketing calendar, effective management of A&P & working on full year commercial marketing plans Execution - Effective roll-out of innovation brands and New Product Launches, working with agencies across UK, Spain, Switzerland, Portugal. Sweden & Russia on flawless executions, effective category solutions & growing the core range while focussing on innovation From November 2013 to February 2015 (1 year 4 months) Consumer Marketing experience as Acting Brand Manager – Smirnoff Flavors @ Roles & Responsibility: - Handled Smirnoff Red Gift with Purchase (Triple-S: Smirnoff+Sprite+Soda) nationally across 17 markets in India with 100% on-time execution - Assisted in launch of Smirnoff Mango in India in Q3 which was a limited edition pack - Handled Smirnoff Espresso post launch activation nationally across 28 states and 7 Union territories - Handled Smirnoff Gold post launch activation nationally across 28 states and 7 Union territories Key Result Areas: - Smirnoff Triple-S GWP to contributed 10,000 cases to the total Smirnoff portfolio in one month - Extremely strong depletions and good reviews on Triple-S from the customers - Smirnoff Espresso WOD increased from 46% to 65% of plan after taking over the brand - Executed Espresso on-trade activation across 5 major cities and off-trade GWP across 10 regions From December 2012 to February 2013 (3 months) Mumbai Area, IndiaAssistant Brand Manager – Captain Morgan Rum @ Roles & Responsibility: - Responsible for overall Brand performance and P&L - Focussed activation in Bangalore off-trade as a pilot city due to A&P constraints Key Result Areas in Bangalore: - 85% increase in depletion volumes over last year - 2% market share steal from Bacardi - 100% Captain Morgan visibility, CSM scheme & manned promotion executed in 90 outlets within 1 month From October 2012 to February 2013 (5 months) Mumbai Area, IndiaCustomer Marketing Executive, South East Asia Key Accounts @ Customer Marketing experience in South East Asia Key Accounts - India TravelRetail handling all duty free shops in airports within India and Sri Lanka & Nepal domestic market with Diageo India Pvt. Ltd. Roles & Responsibility: - Handled marketing activities (merchandizing, on-floor visibility etc.) for all Diageo brands in India Travel Retail (ITR) - Responsible for end to end management of all new launches & mega promotions - Responsible for A&P management for ITR - Assisted in branding and merchandizing guidelines and executions in Nepal Key Result Areas: 1. Solely Planned, managed and executed Project Victory which was Nominated in the Diageo Asiapac Hero Awards in the Customer Marketing Executional Excellence Category 2. Results of Project Victory: a. Malts as a category grew by 60% over previous year at DFS, Mumbai (Duty free Store) b. Diageo Malts grew by 27% over previous month and 40% over previous year in volume c. Key gains on Singleton wherein its contribution went up from 8% to 12% - Handled the launch of Johnnie Walker XR-21 in Mumbai: constituted 70% of the SDLX category post launch in India Travel Retail dethroning Royal Salute - Solely responsible for the global exclusive marketing launch of Smirnoff Gold in India Travel Retail. Within a month of the launch, Smirnoff Gold started contributing 25% to the total Smirnoff depletions in ITR.Overall Smirnoff portfolio with Smirnoff Gold grew by 50%, Clear Share growth of 3 % points in category for Diageo - Handled marketing launch of Johnnie Walker Platinum 18 in India Travel Retail wherein Johnnie Walker Platinum has captured nearly 50% market share in the 18YO segment - Planned and executed World Class – global bartending platform in Delhi Duty Free that led to a growth of 129% in the Reserve portfolio vs. Non activation months - Spearheaded the F1-Johnnie Walker activation in India Travel Retail for 2 consecutive years which helped build tremendous brand equity in ITR From November 2010 to September 2012 (1 year 11 months) Mumbai Area, IndiaClient Servicing Manager @ Key Result Areas: Conceptualized and executed various promotional campaigns – external and internal Improved customer experience with focus towards the organization’s goal Ensured maximum brand visibility for clients Created and executed Marketing Communication Plan across all disciplines for strategic positioning of products / services. Trained & monitored performance of team members to ensure efficiency in operations and meeting of targets Notable Achievements across the Tenure: KEY Clients Handled: Pepsi, Microsoft, MetLife, Nokia, Wrigley, Barclays, Western Union, Castrol, Inter State Council (Central Government) From August 2006 to October 2010 (4 years 3 months) Gurgaon, India

Post Graduation in Communication Management, Mass Communication/Media Studies, A @ Symbiosis Institute of Mass Communication From 2004 to 2006 Bachelor of Arts (B.A.), Economics, A @ St. Xavier's College From 2001 to 2004 Shomita Sah is skilled in: Customer Marketing, Trade Marketing, Strategy Execution, Event Management, Marketing Communications, FMCG, Brand Management, Customer Insight, Marketing, Marketing Management, Marketing Strategy, Strategy, Retail