Shilpa Shah is the Co-Founder of Cuyana, a pioneering fashion brand in the changing e-commerce and retail spaces. Cuyana successfully marries luxury-level branding with premium quality apparel and accessories, offering "fewer, better things" to women at accessible price points. She brings over 14 years of design and development expertise, leading teams and driving innovative interface solutions for a variety of mobile, web, and software projects. In 2012, Shilpa completed the full-time MBA program at UC Berkeley's Haas School of Business. She co-founded Cuyana in January 2012, during her last semester. At Punchcut, a leading mobile design company, she led the interaction, visual, and functional design projects as the Design Director of Solutions. Her clients ranged across the digital stack from the hardware layer for mobile manufacturers such as Motorola & Sun Microsystems to consumer-facing application layers for mobile carriers such as AT&T & T-Mobile. Prior to joining Punchcut, Shilpa was the Director of Interaction Design at the Coalition of Essential Schools, where she was able to apply her UX expertise to the non-profit sector, contributing to underserved user groups: high school parents, teachers, and students. Before CES, she was the Manager of Information Architecture for Walt Disney in the parks and resorts division, where she had the privilege of translating the offline Disney park experience into rich, interactive websites such as Disneyland.com, Disneyworld.com, and 23 other affiliated Disney web properties. She developed her immense love for mobile and convergent experiences as a Senior Information Architect at Scient, where she helped pioneer user experiences for Any2Any, an internal group working towards convergent digital ecosystems from 1999-2000.

Co-Founder @ http://www.cuyana.com/story-founders/ From January 2012 to Present (4 years) San Francisco Bay AreaProduct Manager- Summer Associate @ From May 2011 to August 2011 (4 months) Design Director, Solutions @ From April 2010 to November 2010 (8 months) Associate Director, Interaction Design @ From April 2006 to May 2010 (4 years 2 months) Director of Interactive Design @ From October 2004 to April 2006 (1 year 7 months) Manager of Information Architecture @ From August 2002 to January 2005 (2 years 6 months) Senior Information Architect @ From January 2002 to July 2002 (7 months) Senior Information Architect @ From September 2000 to August 2001 (1 year) Lead Marketing and Design Associate @ From September 1999 to June 2000 (10 months) Nissan Direct Marketing Associate @ From June 1999 to September 1999 (4 months)

Master of Business Administration (MBA) @ University of California, Berkeley - Walter A. Haas School of Business From 2010 to 2012 BA, Human Computer Interaction and Computer Science @ UC Berkeley From 1996 to 2000 Shilpa Shah is skilled in: Information Architecture, Interaction Design, User Interface Design, Product Management, Ethnography, Business Strategy, Marketing Strategy, E-commerce, Social Commerce, Creative Direction, User Experience, Strategy, Content Strategy, Mobile Devices, User Interface, Information Design, User Research, Leadership